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Medical Marketing

June 13, 2018

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Self-driven senior Marketing Professional with more than 7 years of experience in Health Care Marketing, Administration via Corporate identity, Brand Building exploring the upstart markets.

Keen customer centric orientation with good communication skills and ability to interact effectively according to strategic needs

Acting as an escalation gate to resolve critical issues of the team members. Skills in providing inputs to team members for enhancing the performance and quality of service.


Strong networking skills, Presentation skills, A “work hard, play hard” approach, Team player, Energetic, Upbeat personality with Excellent research abilities


Westminster Healthcare Pvt ltd, Chennai, Client Specialist lead, Sep 2017 to present

MIOT International, Chennai, Corporate Relations Manager, Sep 2013 to present

Key Achievements

Developed and executed the “B Poddu “campaign, which gave exposure to 12000 patients who were screened and vaccinated for Hepatitis B.

Co-ordinated “Pinkathon” Breast Awareness campaign targeting the colleges and corporate arena. 15,000 participants showed up, thus promoting the brand credibility.

Managed the informative CME (Continued medical Education) project within the organization by coordinating with renowned doctors across the world.

Established the Memorandum of Understanding with CMMi level 5 Information technology clients which expanded small-to-medium client base 35%

Organized Road show on “In-house Speciality Clinic” was coordinated which resulted in Increased In-patient footfall by 10% and Out-patient foot-fall by 20 %.

Enhanced Brand Awareness by co-ordinating “World Heart Day” and “Master Health Check-ups” which also increased the revenue of the organization by 15%

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Corporate Branding:

Developing Brand messaging through various modes

Drive Brand understanding and support to the corporate clients and their employees thereof.

Creating Brand Plan, monitoring progress and was the key person to drive results against brand plan.

Champion and drive initiatives that support delivery of the brand promise.

Below The Line Marketing

Co- Head Operations for business growth & profitability and implement the project pipe line and transitioning from start-up phase to Business.

Implement strategies for augmenting business, identifying and penetrating new market segments.

Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.

Driving sales initiatives to achieve business goals through BTL.

Establish short / long term budgets in tune with the marketing strategies for achieving business targets

Developing marketing calendar for special projects; maintaining the budgets & costs to the project

Responsible for the business development and clients and explore business potential & opportunities to secure profitable business volumes

Identify and develop new markets for expanding the reach of the organization.

Ensure service delivery to the customers as per internal quality and service standards

Increase market share


Co-ordinating staff members who create and deliver ads.

Generating new ideas for ad campaign in collaboration with the medical fraternity.

Making sure the latest technologies and advancements in the organization is brought out through the campaigns

Negotiating contracts and co-ordinating placements through continual collaboration.

Recommending creative concept revisions according to the client’s needs and preferences.

Indulging in media planning and co-ordinating with media directors to draft schedules and strategies to attract corporate clients

Liaising with clients and designers to create a brand for the event and organizing the production of posters, catalogues and sales brochures.

Event Management:

Researching markets to identify opportunities for promoting the brand through health campaigns and thereby increase revenue.

Understanding the client’s needs and ensuring it is emphasized in the events organized.

Preparing detailed proposals for events. (e.g. Timelines, venues, suppliers, legal obligations, staffing and budgets).

Identifying and securing speakers (Doctors/specialists) and staffing requirements based on the themes / topics chosen by the clients.

Co-ordinating suppliers, handling clients queries and troubleshooting on the day of event to ensure a successful day.

Overseas the dismantling the stalls of the event and clearing the venue efficiently.

Post event evaluation, including data entry and analysis production reports to facilitate and enhance customer (patient) experience thereby increase the revenue and growth of the organization.

Corporate Relations:

Extensive experience in handling clients from various regions of the world.

Addressing service requirements of clients and resolutions of queries / complaints within defined TAT.

Negotiating and finalizing clients for category related events / health campaigns.

Maintain relations with business clients through regular review visits.

Ensuring customer feedbacks and insights are highlighted at the meetings to bring about value added services.

Establishing key relations with corporate clients to ensure maximum exposure and increase revenue.

A proactive planner with abilities in devising strategies geared towards enhancing business.

Being the ambassador and act as a liaison between the organization and the potential clients.

Significant Highlights

1.Was the key person in bringing awareness of the cervical cancer & treatment through corporate

Visits across Chennai thereby building the brand visibility of the organization.

Satyam Trading Company, Marketing and Administrator June 2013 – Sep 2014

International Justice Mission, Administrator, June 2010 – July 2013

• Collect car request, assign office drivers to trips and inform the requestors.

• Managed all office purchases and maintained stocks of office stationary

• Printed business cards for all employees

• Obtained signatures in the attendance register from the staff

• Coordinated with the Landlords, Electricians, carpenters and plumbers etc. for all office maintenance requirements

• Handled all bills, payments, and finances pertaining to the office

• For every new staff, distributed stationery, mobile, access card, copier id, etc.

• Planning and Logistics for Training.

Orkin Facility Management, Facility coordinator and Executive Client Service June 2009 - May2010

• Supervised the maintenance team of a multi-story building consisting of 500 apartments

• Responsible for solving any problem that may arise in the maintenance of each apartment

• Answered and responded to client complaints

• Scheduled weekly employee shifts for the maintenance team of the building

• Oversaw the client database of 300 clients who used Orkin’s pest control services

• Trained the employees on how to provide effective pest control services

• Scheduled weekly employee shifts

• Marketed pest control services to other corporations through face-to-face sales in order to increase client database.


2008 B-Tech (Bio-Technology) from SRM University, Chennai.


Well versed with in Microsoft Word, PowerPoint, basics of Excel and Internet Applications

Completed basic course on Java, SQL & Oracle.

Worked on marketing ERP product.


Date of Birth : 17th June 1986

Languages Known : English and Tamil.

Marital status : Single

Address :101/159 Solaiamman Look street, Ayanavaram, Chennai-23.

Father’s Name : Shanmugam. C


References will be provided on request

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