Marketing Sales
Resume:
Tricia Ferruzza
Calabasas, CA *1302
**************@*****.***
BUSINESS DEVELOPMENT
• Strategic thinker with strong executive-level relationships
• Extensive experience in media, digital, content and integrated marketing
• A positive team player with excellent interpersonal, verbal and written communication skills
• Entrepreneurial and creative, with a proven track record of generating significant revenue through new business
• Ability to create, develop and maintain long-term client relationships PROFESSIONAL EXPERIENCE
DEVASTUDIOS Creative Agency, Los Angeles Sept 2015 – present Director of Business Development
• Expand the scope of work from solely theatrical to include television, gaming and branding.
• Initiate, develop and close deals with both existing clients and newly generated contacts.
• Promote current work with customized Wiredrive reels and eBlast campaigns.
• Set up all meetings, and drive strategy to further objectives of the agency. DIGITALKITCHEN Creative Agency, Los Angeles Oct 2013 – Sept 2015 Director of Business Development
• Generated a pipeline of work with new and existing clientele.
• Arranged meetings for trips to east coast with networks + companies, as well as conferences, such as Promax/BDA.
• Created customized Wiredrive presentations and eBlast campaigns to promote new business. BARK BARK Brand Integration Agency, Atlanta/New York/Los Angeles Nov 2012 – Oct 2013 New Business Development
• Procured agency work with new and existing clients, expanding the company’s connections with networks, including: ABC, SonyTV, NBCUni, AMC, History Channel, FoxTV, Disney, Warner Bros and Travel Channel.
• Customized reels, as it related to potential upcoming jobs/campaigns.
• Coordinated meetings for trips to NY and LA, as company was headquartered in Atlanta. Trailer Park Entertainment Marketing Agency, Hollywood Sept 2010 – Nov 2012 Director of Business Development
• Formed a new On-Air Graphics division at Trailer Park/Art Machine.
• Customized reels, as it related to potential upcoming jobs/campaigns. yU+co Design Firm for Broadcast and Film, Hollywood Mar 2009 – Aug 2010 Business Development
• Acquisition of new work in the Broadcast division.
• Obtained new clients and continued strong relationship with existing clients.
• Responsible for consistent workflow of on-air promotions, show packages and branding.
• Contributed to the firm’s marketing, self-promotion and sales strategies. Moving Pictures Entertainment Design and Marketing Firm, Santa Monica 1998-2008 Principal
• Business development and creative director.
• Responsible for the launch, direction and rapid growth of successful print and motion graphic design firm.
• Went from start up to profitable in the first four months of opening doors.
• Guided all marketing, promotion and sales activity.
• Developed strong relationships with senior level contacts at studios and production companies. Took the firm from three to 28 employees in less than four years.
• Increased company revenues by 30%+ annually, with services including: Theatrical print campaigns, motion graphic design, online advertising and interactive content to drive tune-in. Additional Experience in a creative capacity: BLT & Associates + BD Fox & Friends EDUCATION
Otis/Parsons School of Design BA, Graphic Design
UCLA BA, Marketing. BA, French. Minor, Italian
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