Social Media Manager

L ewam Hailu

**** *********** *****, *******, ** 30340 *****.*****@*****.*** 919-***-****

PROFESSIONAL SUMMARY

An accomplished marketing and sales professional with extensive experience in consumer products and services. Areas of expertise include:

Product Marketing . Brand Strategy . Account Management . Client Relations . Digital Marketing . Marketing Communications . E-commerce . Advertising . Entrepreneurship EDUCATION

GEORGE WASHINGTON UNIVERSITY (GWU), School of Business Master of Business Administration (MBA) Jan 2013 – July 2015 MBA Study Abroad Programs

International Trade, Shanghai, China May – June 2015 Consulting in Advertising & Marketing, Paris, France Jan 2015 Tech & Innovation Management, Tel Aviv, Israel May 2014 ADDIS ABABA UNIVERSITY, Faculty of Business and Economics Bachelor of Arts, Business Management Sept 1997 – Sept 2001 EMPLOYMENT HISTORY

ZAAGOL, Atlanta, Georgia July 2016 – To date

Brand / Marketing Manager - Founder

● Initiated and introduced a product concept; transformed and developed the product concept to product samples; identified and negotiated with suppliers and manufacturers; developed and managed relationship with partners, vendors, etc.

● Built an ecommerce site; drove the implementation of operational strategies of a start-up.

● Developed brand and messaging to attract and retain customers; increased web traffic by 45% and social media followers by 33%.

● Drove the successful launch of social media and SEO marketing campaigns to acquire customers.

● Analyzed web metrics on traffic, conversion, consumer insight, and campaigns/promotions to design and revise marketing strategy.

REALPAGE, INC. (OURPARENTS.COM), Vienna, Virginia Sept 2010 – Sept 2015 Account Manager - Client Relations (2011 – 2015)

● Recognized for consistently exceeding targets; generated new business and optimized revenue by acquiring new clients and leading the account management function.

● Acquired and managed 15 corporate as well as multiple small and medium-sized clients by identifying prospects, and defining and executing marketing & sales strategies.

● Achieved 20% revenue increase by securing higher prices with existing clients.

● Facilitated client satisfaction by generating performance and stewardship reports; trained coworkers on the generation and manipulation of data; developed and documented guidelines and processes for future use.

● Increased communication between departments by introducing quarterly newsletters.

● Executed successful national trade shows; represented the company and secured contracts. L ewam Hailu

3430 Summitridge Drive, Atlanta, GA 30340 *****.*****@*****.*** 919-***-****

● Improved lead management processes by eliminating inefficient tasks and steps. Digital Marketing Specialist ( 2010 – 2011)

● Increased web traffic by 25% and secured a higher ranking on Google’s organic listing by leading a team of three; implemented successful SEO strategies, developing quality content and photo/video marketing; executed SEM strategies using pay per click campaigns; implemented social media marketing techniques; launched mass email campaigns.

● Monitored and measured results by utilizing data analytics. VERTICAL OPTIMIZATION, Silver Spring, Maryland Feb - June 2010 Product Coordinator

● Improved sales by 15% by successfully managing an online retail store; merchandised products, developed web content and promotional collateral, and managed customer relations and order fulfillment.

● Achieved goals by defining and executing effective marketing plans and strategies.

● Increased brand awareness by developing and executing direct mail and email campaigns. POPULATION SERVICES INTERNATIONAL (PSI), Addis Ababa Sept 2005 – Oct 2007 Brand Manager

● Managed 3 health brands; planned and successfully executed 2 national and 2 regional product launches.

● Co-achieved exceeded sales targets; formulated annual marketing plans and strategies to successfully increase brand awareness; defined and implemented the marketing mix.

● Led and facilitating focus group discussions and analyzed survey results; gained consumer insight from researches to define strategies and brand positioning; co-designed research briefs and questionnaires.

● Conducted product presentations at national and regional industry trade shows and conferences; co-executed market day activations and product demos.

● Led team meetings to monitor progress on upcoming activities; served as acting Marketing Manager in the absence of the immediate supervisor.

● Maximized relations with ad agencies, vendors, NGOs, and donors. CACTUS ADVERTISING & MARKETING AGENCY, Addis Ababa Sept 2002 – Sept 2005 Senior Account Executive

● Managed the advertising and marketing needs of major global such as Coca Cola and British Airways; increased brand awareness by co-developing and proposing creative ad & marketing campaigns and promotions.

● Ensured on-time and successful execution of projects by leading a cross-functional team of creative directors, graphic designers, media planners, and production editors.

● Planned and executed product launches, press conferences, and other special events.

● Maximized prime placement for advertisements and maximized media coverage for events by negotiating with media.

● Secured 2 global and 3 local brands by collaborating on sales presentations.

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