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Tessier Street, Laguna Niguel, CA ***** C: 714-***-**** ***************@*****.***
Growth-focused marketing manager with extensive experience implementing a wide variety of initiatives and campaigns. I place a heavy emphasis on lead generation, customer acquisition, monetization and customer retention. Marketing Manager, 04/2018 to Current
Strikepoint Media – Laguna Beach, CA
I deliver highly effective end-to-end marketing solutions for our clients. My #1 priority is to ensure that each client is provided measurable results that grow their sales revenue and set their businesses up for explosive growth. Lead Marketing Specialist, 10/2016 to Current
Strikepoint Media – Laguna Beach, CA
Managed monthly media budgets as high as $95,078 per client across multiple paid traffic sources. Wrote powerful direct response copy for ads that have achieved an ROI as high as 1068.6%. Generated 10,000's of qualified leads as cheap as $1.50 with refined customer acquisition tactics. Growth Marketing Consultant, 07/2017 to Current
TroyMarketer.com – Huntington Beach, CA
Applied sales forecasting techniques and strategic planning to verify profitability of products and services. Resolved financial aspects of product development, such as budgets, expenditures and R&D appropriations. Directed and executed marketing activities and policies to promote products and services. Marketing Coordinator, 10/2015 to 10/2016
Strikepoint Media – Laguna Beach, CA
Optimized conversion rates on dozens of landing pages as high as 59% from cold traffic sources. Created hundreds of email campaigns, worked with affiliates, and ran daily social media accounts. Designed visual assets such as banner ads, landing pages, reports, signs, book covers, etc. Marketing Associate, 03/2014 to 10/2015
VidOvation - Moving Video Forward – Irvine, CA
Ran advertisements, created content, worked trade shows, and made plenty of sales calls. Increased relevant web traffic 400% using social media and email drips. Google Analytics Adwords Search Adwords Display Sandler Selling Hootsuite Social Media Hubspot Inbound HasOffers Ad Network User DM Customer Value Optimization DM Optimization & Testing DM Search Marketing DM Email Marketing DM Customer Acquisition DM Content Marketing DM E-Commerce Marketing Management
Campaign Strategy & Execution
Direct Response Copywriting
PPC/SEM/SEO/CRO/CVO/PR
E-Commerce & Social Media
Scaling & Expanding Markets
Bachelor of Science: Marketing, May 2014
Cal State University, Long Beach - Long Beach, CA
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