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Social Media Marketing Manager

Location:
Madison, WI
Posted:
May 22, 2018

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Resume:

Nicole Sharon Schultz

ac5kao@r.postjobfree.com

SUMMARY

10+ years of writing experience with 4 years international. Excellent creative thinking, analytical, and inter-personal skills combined with a passion for business and writing. Experienced in long-term and large projects including rebranding campaigns, project management from concept to presentation, and the creation and promotion of content for various audiences. Highly skilled at translating complicated or technical material into simple, compelling prose. Bachelor of Arts (B.A.) focused in Comparative Literature and Foreign Languages from UW Madison.

WORK EXPERIENCE

BLACKLINE, Los Angeles, CA

Product Marketing Manager, Feb 2017 – Feb 2018

Serve as a thought leader and product expert in the Finance & Accounting field, including speaking/publication opportunities for Finance, AI, RPA, and Blockchain, with content frequently featured by third parties (including SAP, where blogs have reached second-most-read of the month status)

Develop, evaluate, and improve marketing strategy based on company objectives and market characteristics

Advise company on national and international factors and preferences affecting the products

Formulate and direct promotional activities, conferences, and policies to promote products, working with advertisers, creative teams, marketing directors, and solution managers

Interview customers to create marketing content (i.e. case studies and blogs)

Conduct research (i.e. surveys and interviews) and review industry trends to identify potential markets for products and to determine which product features to promote

Prepare, review, and edit promotional material (i.e. articles, presentations, sales letters and newsletters) to improve readability, varying language and tone of message based on product, medium, and audience

Create extensive product training materials for representatives and customers

Translate content from other languages into English

RUNBOOK (ACQUIRED BY BLACKLINE), The Netherlands

Global Communications Director, Feb 2015 – Feb 2017

Create and lead the development of major customer-facing knowledge projects, such as learning websites, wikis, product tours, demos, and webinars, ensuring continued customer engagement

Discover and manage interviews and the production of marketing materials with major publications to generate coverage of the company in various media outlets (i.e. Forbes, Entrepreneur)

Advise executives on all aspects of communication, outreach, publicity, and public relations including establishing relationships with major media outlets (i.e. Yahoo) to publish company press releases

Establish relationships with clients, focusing on world-leading corporations, coordinating their participation in industry activities (i.e. speaking at industry events for Runbook)

Write and produce well-designed marketing materials to be distributed throughout Europe, Japan, and the Americas, tailoring materials to the needs of each specific location

Oversee internal project managers in the creation and maintenance of training materials

Participate in the Sales process by writing and editing RFPs

Identify main client groups and audiences, determine the best way to communicate information to them, and develop and implement a communication plan

Design and maintain the company's corporate identity (i.e. logos) and website

Develop and write company’s blog, working with thought leaders and focusing on industry leading topics.

Produce video products and regulate their distribution, maintaining a content library

Confer with board members, and staff members to discuss issues, coordinate activities, and resolve problems

Prepare and present reports concerning activities, budgets, and other items affecting the business

PAN GENOME SYSTEMS, Madison, WI

Business Management Director, Feb 2013 – August 2014

Establish and implement company policies and procedures, including the preparation of forms and manuals (i.e. accounting documents and employee handbook)

Identify and address opportunities for operational improvements such as charting workflow obstructions and incorporating lean management practices to negate them

Identify, effectively communicate, and resolve internal project issues and risks, communicating project updates to company president

Research and apply for highly competitive grants, navigating complex regulations by developing close working relationships with grant offices at the state and national level

Prepare and analyze accounting records, financial statements, or other financial reports to assess accuracy, completeness, and conformance to reporting and procedural standards

Establish and maintain long-term business relationships with international vendors, negotiating prices to reduce costs

Plan and execute participation in social media

UNIVERSITY OF WISCONSIN HOSPITALS AND CLINICS, Madison, WI

Accounts Payable Specialist, Sep 2010 – May 2013

Code, record, and summarize numerical and financial data to compile and keep financial records

Debit, credit, and total accounts using specialized accounting software, spreadsheets, and databases

Comply with federal, state, and company policies, procedures, and regulations

Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes, reconciling or reporting discrepancies found in records

Access computerized financial information to answer general questions as well as those related to specific accounts

MADISON REVIEW, Madison

Editor II (Senior), Sep 2008 – May 2012

Plan the contents of publication according to the publication's style and publishing requirements

Allocate print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles

Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements

Confer with management and editorial staff members regarding placement and emphasis of stories

Curate content, considering audience appeal

TOR PUBLICATIONS

Editing Intern, Summer 2010

Read and evaluate manuscripts submitted for publication or rejection

Compile and file data on computer and hardcopy

Copy-edit manuscripts and confer with authors regarding changes in content, style or organization, and publication

EDUCATION

University of Wisconsin, Madison, WI

Bachelor of Arts, May 2013



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