Nicole Sharon Schultz
ac5kao@r.postjobfree.com
SUMMARY
10+ years of writing experience with 4 years international. Excellent creative thinking, analytical, and inter-personal skills combined with a passion for business and writing. Experienced in long-term and large projects including rebranding campaigns, project management from concept to presentation, and the creation and promotion of content for various audiences. Highly skilled at translating complicated or technical material into simple, compelling prose. Bachelor of Arts (B.A.) focused in Comparative Literature and Foreign Languages from UW Madison.
WORK EXPERIENCE
BLACKLINE, Los Angeles, CA
Product Marketing Manager, Feb 2017 – Feb 2018
Serve as a thought leader and product expert in the Finance & Accounting field, including speaking/publication opportunities for Finance, AI, RPA, and Blockchain, with content frequently featured by third parties (including SAP, where blogs have reached second-most-read of the month status)
Develop, evaluate, and improve marketing strategy based on company objectives and market characteristics
Advise company on national and international factors and preferences affecting the products
Formulate and direct promotional activities, conferences, and policies to promote products, working with advertisers, creative teams, marketing directors, and solution managers
Interview customers to create marketing content (i.e. case studies and blogs)
Conduct research (i.e. surveys and interviews) and review industry trends to identify potential markets for products and to determine which product features to promote
Prepare, review, and edit promotional material (i.e. articles, presentations, sales letters and newsletters) to improve readability, varying language and tone of message based on product, medium, and audience
Create extensive product training materials for representatives and customers
Translate content from other languages into English
RUNBOOK (ACQUIRED BY BLACKLINE), The Netherlands
Global Communications Director, Feb 2015 – Feb 2017
Create and lead the development of major customer-facing knowledge projects, such as learning websites, wikis, product tours, demos, and webinars, ensuring continued customer engagement
Discover and manage interviews and the production of marketing materials with major publications to generate coverage of the company in various media outlets (i.e. Forbes, Entrepreneur)
Advise executives on all aspects of communication, outreach, publicity, and public relations including establishing relationships with major media outlets (i.e. Yahoo) to publish company press releases
Establish relationships with clients, focusing on world-leading corporations, coordinating their participation in industry activities (i.e. speaking at industry events for Runbook)
Write and produce well-designed marketing materials to be distributed throughout Europe, Japan, and the Americas, tailoring materials to the needs of each specific location
Oversee internal project managers in the creation and maintenance of training materials
Participate in the Sales process by writing and editing RFPs
Identify main client groups and audiences, determine the best way to communicate information to them, and develop and implement a communication plan
Design and maintain the company's corporate identity (i.e. logos) and website
Develop and write company’s blog, working with thought leaders and focusing on industry leading topics.
Produce video products and regulate their distribution, maintaining a content library
Confer with board members, and staff members to discuss issues, coordinate activities, and resolve problems
Prepare and present reports concerning activities, budgets, and other items affecting the business
PAN GENOME SYSTEMS, Madison, WI
Business Management Director, Feb 2013 – August 2014
Establish and implement company policies and procedures, including the preparation of forms and manuals (i.e. accounting documents and employee handbook)
Identify and address opportunities for operational improvements such as charting workflow obstructions and incorporating lean management practices to negate them
Identify, effectively communicate, and resolve internal project issues and risks, communicating project updates to company president
Research and apply for highly competitive grants, navigating complex regulations by developing close working relationships with grant offices at the state and national level
Prepare and analyze accounting records, financial statements, or other financial reports to assess accuracy, completeness, and conformance to reporting and procedural standards
Establish and maintain long-term business relationships with international vendors, negotiating prices to reduce costs
Plan and execute participation in social media
UNIVERSITY OF WISCONSIN HOSPITALS AND CLINICS, Madison, WI
Accounts Payable Specialist, Sep 2010 – May 2013
Code, record, and summarize numerical and financial data to compile and keep financial records
Debit, credit, and total accounts using specialized accounting software, spreadsheets, and databases
Comply with federal, state, and company policies, procedures, and regulations
Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes, reconciling or reporting discrepancies found in records
Access computerized financial information to answer general questions as well as those related to specific accounts
MADISON REVIEW, Madison
Editor II (Senior), Sep 2008 – May 2012
Plan the contents of publication according to the publication's style and publishing requirements
Allocate print space for story text, photos, and illustrations according to space parameters and copy significance, using knowledge of layout principles
Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements
Confer with management and editorial staff members regarding placement and emphasis of stories
Curate content, considering audience appeal
TOR PUBLICATIONS
Editing Intern, Summer 2010
Read and evaluate manuscripts submitted for publication or rejection
Compile and file data on computer and hardcopy
Copy-edit manuscripts and confer with authors regarding changes in content, style or organization, and publication
EDUCATION
University of Wisconsin, Madison, WI
Bachelor of Arts, May 2013