DEAR SIR/MADAM,

First of all let me introduce myself, I'm Khaled El-Kholy MBA double Major 1st Global Finance, 2nd Global Management, having 21 years of experience in Sales management B2B & B2C, Territory and Segment management, Strategic planning, Commission structure, Recruiting and Staff handling “Leading and Controlling”.

I am certified Trainer since September 2011 and I delivered 5 different courses for Vodafone, Beltone staff and external institutions.

Currently am occupying the post of Group Commercial Director in AWA Group am responsible for Re- structure and reform the business to be more professional and efficient company. AWA Group established in 1992 and it considered one of the key players in the F&B sector, now AWA have 4 subsidiaries with 220 Employees in Egypt and Dubai.

From September 2016 till March 2017, I was Commercial Consultant in Naeem Holding. As I was responsible for structure Business unit to cover Asset Management, Brokerage P&S and the first real state fund in Egypt.

From June 2013 till August 2016. I was occupying the post of Sales Director in Beltone Financial Holding, established in 2002 and operating in 5 countries, am responsible for structure direct sales business unit in Egypt and Gulf to serve and support Beltone to position and sell all its products and services portfolio in both regions.

From June. 2001 to May 2013. I was occupying the post of Business Sales Manager for Government, Corporate, SME, SOHO and Direct Sales agencies “ESAs” in Vodafone Egypt. It’s a multinational company, specialized in telecommunication, currently operating in 31 countries worldwide. I was responsible for managing teams to sell Total com. Solutions “Mobile plus” all over Egypt for different segments. Added Expertise at a Glance;

1-Sales Strategy construction and Implementation

2-Sales Channels creation and Development

3-Sales & Distribution Planning

4-Business Planning & Development

5-Marketing

6-Client Retention

7-New Business Acquisition

8-ROI Accountability

9-Product Promotions & Launches

10-Commercial/ Sales Management

11-B2B/B2C

12-Budget Management “P&L”

13-Client Interaction/ Relations

14-Team Dynamics/ Management

15-Training / People Development

1

C U R R I C U L U M V I T A E

Khaled Mohamed Abdel Fattah El-Kholy

23 A, Degla 209 St., Maadi. Cairo

ac5f7w@r.postjobfree.com

Mobile / +201*********

Mobile / +201*********

Tel.: +202********

Career Objective

Executive level function in a highly esteemed/multinational organization that will benefit from my commitment, well developed organizational & communication skills, attention to detail and timely results. Experience

Employer: AWA Group Title: Group Commercial Director July 2017 – Till now

As part of the Senior Leadership Team, working alongside Finance, HR, Supply Chain and Business Unit Directors to lead the Group to achieve the business plan and long-term business strategies.

Accountable for leading procurement activities across the Group including new bids, establishing new business and ongoing operational activities.

To improve performance, deliver better value supply chain and reduce risks significantly.

Develop and implement Group procurement strategies and plans that result in meeting company and Group financial objectives and growth and retention strategies which in turn support our clients’ strategies.

Deliver targeted saving and performance improvement benefits and is fully accountable for the cost reduction performance of the total supply chain solution.

Build relationships with key clients to actively promote AWA Group procurement capability and to demonstrate the wider value of the AWA Group business to drive increased new business and client retention.

Identify and establish the supply chain to support AWA’s growth objectives.

Delivering tangible and measurable results.

Identifying and delivering substantial savings.

Financial analysis, budgeting and forecasting.

Staff development.

Develop relationships both internally and externally.

Evaluate and prioritize opportunities based on risk profile, revenues and profits Employer: Naeem Holding Title: Group Sales Director September 2016 – March 2017

• I joined Naeem Holding as Group Sales Director to structure the Business Unit to serve and support Naeem business subsidiaries to position and sell all products and services portfolio across Egypt. Job Duties:

Responsible for the establishment of both annual, monthly sales objectives and over all strategies in regards to the Company's business plan.

Responsible for providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.

Responsible of assessing the customers’ requirements in order to meet the objectives of the company's overall business plans and strategies.

Establish compensation plans for all sales force including wage structures, commission plans, sales contests and bonus plans.

Maintains sales force by recruiting, selecting, orienting, and training employees.

Maintains sales Force job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

2

Employer: Beltone Financial Holding Title: Sales Director June 2013 – August 2016

• I joined Beltone Financial to structure direct sales business unit in Egypt to serve and support Beltone to position and sell all products and services portfolio across Egypt.

• Beltone Financial Business sales Unit considering a new model in the Investment Bank field, as no other entities in the same field have the same unit.

• Now Cairo up and run and road map is to expand horizontally through establishing parallel teams in other geographical areas like (Alex., Delta, Upper Egypt and Canal) Job Duties:

Responsible for the establishment of both annual, monthly sales objectives and over all strategies in regards to the Company's business plan.

Responsible for providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.

Responsible management and delivery of the monthly and annual sales objectives for all of the sales force.

In coordination with VP of Business Development, establish compensation plans for all sales force including wage structures, commission plans, sales contests and bonus plans.

Keep up to date with recent market and industry trends and competitors.

Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.

Maintains sales force by recruiting, selecting, orienting, and training employees.

Maintains sales Force job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Major Achievements

1. Build the first Business Sales Unit at this industry. 2. Set the department strategy, plan and the implementation methods. 3. Identified the job requirements, skills and objectives. 4. Designed a full manual guide for the Business Sales Unit. 5. Achieved EGP 240 Million 2014, 600 million 2015, 1.25 Billion first quarter 2016. 3

Employer: Vodafone Egypt Title: Business Sales Manager June 2001 – May 2013

Job Duties:

Business Sales (Government Channel)

Setting the Government department full year plan with strategies and objectives.

Creating new revenue streams through following the plan objective, strategies and action plan.

Revisiting the Government channel KPI’S each quarter.

Coaching and Motivating Team members to achieve results.

Preparing Quarterly and annual forecast and Budget.

Executing cross-functional activities with the PR, Regulatory, Marketing, Technology, Finance, and Customer Care departments to provide the corporate customers with the highest quality of service.

Monitoring monthly revenue and sales performance.

Introducing Total communication methods to Sales team and customers.

Automation for Sales Force Activities.

Reporting trade review and monthly letter (short /long- term plans and competition) to Executive Committee.

Maintaining customer relationship through:

Network with Ministries and their office managers and the CEO’s for the Government holding companies.

New tailored offers, promotions and selling tools matching with their nature.

Increase Vodafone penetration through selling new technical products (Data and IT solutions). Major Achievements

6. Government Channel Business plan for FY 2013-14. 7. Convert the Government from segment to a separate channel with full function and support. 8. Exceeding the department figured from negative subs. and revenue to a positive thousands subs with positive revenue only within 6 months.

9. Achieving the company’s objectives and strategies. 10. Gaining Customers loyalty by maintaining strong relationship. 11. Expanding the distribution channel through scanning the non-penetrated Government entities. 12. Motivating my team & sustaining their satisfaction to achieve the department objective. 13. Changing team from Farmers to mix. Hunters and farmers with full empowerment.

Additionally I passed all the selection process to be a certified Vodafone Internal Trainer starting September 2011 –Till Now and I delivered 5 different courses for Vodafone, Beltone staff and external institutions.

Other Career Highlights :

Business Sales Manager - Vodafone Egypt (March 09–May 13).

Assistant Sales Manager - Vodafone Egypt (March 07 – February 09).

Sales Supervisor - Vodafone Egypt (August 05–February 07).

Senior Sales Executive - Vodafone Egypt (November 03–July 05).

Sales Executive - Vodafone Egypt (June 01–October 03).

Retail Relationship Manager, Consumer Finance (Sales Agent for Citibank). December 99 –June 01

Running private business. (January 99 - August 99)

Sales Manager at Roaya Advertising Agency. (June 1998 – December 1998)

Sales Supervisor at Canon Co. (November1997– June 1998)

Sales Executive at Advanced Business Systems ABS –IBM Business Partner. (June 1997 – November 1997). 4

Development Courses Attended & Certification :

Sales Skills:

SPIN Diploma including.(Situation, Problem Questions, Implied needs, and Need payoff) 1. Sales Tactics.

2. Coaching.

3. Negotiation Skills.

4. Account Strategies For Major Sales

Professional Selling Skills

Key Accounts Management

Managing Quality for customer service

Selling By Objectives

Negotiation Skills

Management & Soft Skills:

Time and Stress Management

Problem Solving and Decision Making

Creative Thinking

Human relations and effective communication

Emotion Intelligence.

Leader Ship skills.

Train the trainer (TTT)

Basic Life Support

Education:

Graduated from the faculty of Commerce, Major Accounting, 1996.

SPIN Diploma.

Master of international business administration. Computer Skills:

MS Office

SIBEL, Sales Force Automation Software

Languages:

Arabic mother tongue

English: Fluent

Personal Data:

Date of Birth: January 7th. 1974

Nationality : Egyptian

Marital Status: Married.

Military Status: Completed

Social Activities:

Secretary of Rotary EL-Maadi EL-Gadidah Club.

Founder and President of Rotaract EL-Maadi EL-Gadidah Club.

Member of Maadi Sporting and Yakht club Juniors Board of Directors (under 21) References:

Personnel & Professional Reference will be furnished upon request.

Contact this candidate