Marketing Manager

BRUCE C. McTAGUE, MBA

404-***-**** *****@************.***

Innovative marketing executive with more than 20 years of experience and an ability to align marketing initiatives with corporate objectives across multiple business units. Utilize people skills and marketing expertise to build highly effective teams and develop insightful strategic programs that drive revenue generation. Solve problems and inspire employee achievements. Apply business acumen and operational understanding to transform and strengthen companies. Areas of expertise:

Leadership Strategic Planning Consulting Business Development Problem Solving

Strategic Alignment Advertising Revenue Generation Presentations Marketing Strategy

Employee Development Operations Trend Analysis Insightful Ideation

Product Positioning Creative Team Management Team Building Organizational Alignment

PROFESSIONAL EXPERIENCE

BUSINESS CONSULTANT AND POINT OF VIEW PROVIDER • June 2012 to present

Since leaving last position accomplishments:

Serve as active Board Advisor with several smaller growing businesses.

EnlightenedConflict blog has over 2100 original posts featuring topics on business and Life all grounded in a belief in hope, truth & fighting ignorance.

Consulting: I assist anyone who asks - in any industry and with any project. Projects have included assisting small business operations, startup technology companies <healthcare: http://www.bondintelligentcare.com & fintech/education: https://www.funding-university.com >, advertising new business, creative thinking, organizational behavior, key note speeches, think tank opinion papers and provided thought pieces to assist published authors on a variety of topics including foreign affairs, capitalism and the youth, business leadership, education and the internet, youth unemployment and obesity.

AMES SCULLIN O’HAIRE, Atlanta, Georgia • October 2010-June 2012

Independently owned full service advertising agency serving regional and national clients. Approximate annual billings: $110M.

Director of Account Planning: Led all aspects of agency strategy development. Introduced an agency strategy leadership model to gain alignment on how the agency approaches all businesses. Assist with new business efforts and strategy thinking on existing client roster. Provided management & strategic oversight on $30+ million billings Bottom Dollar Food grocery store.

Key Accomplishments:

Significantly increased Bottom Dollar Food billings while expanding agency role as integrated partner.

Assisted in the Bottom Dollar Food campaign development that doubled weekly transaction count and increased weekly store sales to corporate objectives.

Created an innovative strategic platform for Mitsubishi Electric that inspired an Effie eligible creative campaign leading to a 300% increase in leads and a significant increase in positive aided awareness.

June 2009-September 2010: Voluntarily left previous Stone General Manager position in June 2009 and moved to San Francisco to assume some family responsibilities. While assisting mother in transition from independent home owner to life in a full care living facility I created two blogs (www.enlightenedconflict.com and www.projectglobalgeneration.com ) worked with Aramark and Flying Rhinoceros (a web-based children’s education company) on consulting assignments and created a web-based global children’s education program.

THE STONE AGENCY, Raleigh, North Carolina 2006-June 2009

Advertising agency serving regional and national clients. Approximate annual billings: $25M.

Chief Operating Officer/General Manager: Led all aspects of agency operations, overseeing departments and company initiatives. Manage in-house staff ranging in size from 16-25 as well as a virtual network of creative resources and direct marketing partners. Create and implement new business development strategies and business generation processes. Increase revenue streams from existing clients. Supervised production of request for proposal (RFP) responses and established a more aggressive approach to business acquisition via RFPs. Managed key client relationships, including The Body Shop, BCBS of NC and Novozymes. Provided employee development opportunities.

Key Accomplishments:

Significantly increased agency billings while improving revenue by 10% despite challenges posed by 50% agency staff turnover.

Created an innovative, Effie-award-eligible, integrated marketing campaign that renewed the agency’s relationship with its largest client and led to expansion of engagement scope.

Served as marketing thought leader, analyzing campaigns and producing white papers to illustrate sound strategies related to topics such as product and market positioning, business development, new market expansion and marketing trend analysis.

NORTHLICH, Cincinnati, Ohio 2003-2006

Independently owned, full-service advertising agency offering public relations and brand consulting services to national and regional clients. Approximate annual billings: $125M.

Integration Leader: Directed agency integration practice, co-creating the organization’s strategy. Developed new business, participating in all phases of new client acquisition. Cultivated partnership with Brandstorm brand consulting agency to provide input on significant branding assignments. Led key account management initiatives to retain and strengthen relationship with KeyBank, a national bank client, during a challenging period, directing a team in excess of 20 to secure and service the account. Managed the Sona MedSpa account, a national franchise client, leading a 15-person team on a $20M integrated marketing project.

Key Accomplishments:

Played integral role in acquiring major client accounts, including Gorilla Glue, Finlandia Vodka, Ohio Quitline, Escort Radar Detectors, Kentucky Lottery and Sona MedSpa.

Led agency teams to final presentations for Georgia Pacific Napkins, Eli Lilly Pet Pharmaceuticals, Shopzilla and ZonePerfect nutrition bars.

WESTWAYNE (CURRENTLY 22SQUARED), Atlanta, Georgia 2000-2003

Largest independent advertising agency in the Southeast, specializing in strategy, traditional and digital advertising, web development, e-marketing and public relations. Approximate annual billings: $400M.

Senior Vice President & Business Development Director: Led operations in 3 offices with more than 300 employees. Reported directly to the President, serving as 2nd in command and chairing the President’s Advisory Committee. Directed business development efforts, participating in major account acquisitions. Oversaw campaign development. Mentored and coached employees. Prior to Business Development provided oversight on $50+M SunTrust Bank account during a difficult transition period and acquisition and merging of a major regional bank.

Key Accomplishments:

Played integral role in acquiring major client accounts, including Taco Cabana, Tampa Museum of Science & Industry and Orlando Convention & Visitors Bureau.

Facilitated final pitches for major accounts, including Ace Hardware, GoRVing Coalition, Jensen Audio, Rich’s / Macy’s and the National Guard.

Managed SunTrust Banks account, valued at $50M, providing integrated communications services and playing a key role in the company’s rebranding and development of associated advertising and marketing materials.

ADDITIONAL POSITIONS

J. WALTER THOMPSON 1991-2000 Senior Vice President, Group Account Director: Led multiple activities, reporting to the President in the Atlanta office of the world’s 3rd largest advertising agency. Directed a staff of 20+ engaged in serving national accounts producing approximately $30M in annual billings. Served as corporate trainer, coaching employees on strategy development and account management techniques. Managed key accounts, including the Georgia Department of Industry, Trade & Tourism, Orkin and Sanderson Farms. Maintained Orkin as market leader and garnered numerous awards, including Effies and Addys. Received Mentor of the Year Award from the national multi-cultural organization, coaching an intern who eventually founded a successful multi-cultural communications agency.

BOZELL, INC. 1989-1991 Vice President, Management Supervisor: Managed $20M+ national account and assisted with key rebranding initiative. Set strategy for new product development. Developed and orchestrated 2 regional marketing programs, comprised in part of grassroots and sports marketing initiatives. Doubled sales during management of a key national account, boosting client market share from 3rd nationwide to 2nd. Managed Valvoline Motor Oil, Ig-Lo Chemicals and Pyroil Automotive Chemicals accounts.

CAREER NOTE: Prior job history includes executive or supervisory positions at The Bloom Agency <Publicis MidAmerica>, Louis Benito Advertising / Fahlgren and Henderson Advertising, Inc. Details are available upon request.

EDUCATION

Master of Business Administration

Babcock School of Management, Wake Forest University, Winston-Salem, North Carolina

Bachelor of Arts in Economics

University of Southern California, Los Angeles, California

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