Sales Marketing

Jonathan C. Pullano 817-***-****

**** ********** *****, *******, ** 76021 *********@*****.***

Professional Profile

I am a career marketing professional with experience in a variety of business-to-business markets, with an emphasis on professionals (legal, accounting, corporations). I am known for my creative energy, brainstorming, relationship-building and motivational leadership. I have used these attributes in the following areas:

Strategic planning and execution

Creative campaign management and execution

Sales-support marketing

People management

Direct response and lead generation programs

Collateral development

Copywriting

Professional Accomplishments

Launch and implementation of marketing systems

Managed launch and implementation of HubSpot marketing automation system

Managed multiple campaigns since launch, creating dozens of vetted leads for services

Managed launch and implementation of MS Dynamics CRM system to pilot group with the organization. Included gathering, cleaning and loading of data, training of 25 users and rollout of updates and new features

Creating and managing direct mail campaigns

Wrote and managed complete direct mail production from concept through list selection, printing, mailing and reporting of response results (examples available)

Created “grass roots” direct mail campaign for territory sales reps to gain access to “difficult” prospects with measured success

Innovated direct mail program through use of new formats and integration with inside sales group with marked improvement in success in both response rates and sales

Managing creative process

Managed creative group at Thomson Reuters Tax and Accounting from 2011 – 2013

Headed up launch team which created campaign for new Texas product to thwart established competitor. Launch committee included graphic artists, copywriter, product management, sales management and executive management. Exceeded first year sales goals in first six months. Personally recognized for achievements at annual sales meeting by division general manager

Supervised both internal and external creative teams both locally and virtually

Creating and managing brand campaigns

Created internal and external launch campaign for ONESOURCE brand expanding into new global markets while also reinforcing brand in U.S. market. Launch included advertising, direct response (email and direct mail), collateral development, website content and internal elements. Created contest to U.S. market to reinforce brand while promoting re-launched website using quiz format

Re-branded annual user conference under new name in 2012 through email marketing, website and social media. Attained highest attendance ever for conference

Created and promoted series of local seminars introducing new WestlawNext offering from Thomson Reuters as part of national launch campaign. Surpassed all sales goals

Building relationships

Repaired marketing relationship with sales team and leadership to create a new strong partnership between groups

Created and fostered several mutually-beneficial relationships with legal associations in Texas, Louisiana, Arkansas, New Mexico, Missouri and Oklahoma, including Texas Family Law Lawyers, Texas Young Lawyers, Texas Bar Association, New Orleans Bar Association, Baton Rouge Bar Association, LSU Law School Alumni Association, Texas Trial Lawyers Association, Oklahoma Bar Association, New Mexico Bar Association, and Missouri Bar Association

Repaired internal relationship between Central Marketing creative team and Product Marketing teams at Tax and Accounting Business, creating a new cooperative relationship. Appointed as manager of new “account services” team to further this relationship development

Developing and reviewing website content

Served as liaison between outside creative vendor and internal product groups to completely revise all content on ONESOURCE portion of tax and accounting website https://tax.thomsonreuters.com/products/brands/onesource

Created all new pages to promote SYNERGY user conference including creative concepts, copy and integration with social media messaging (https://tax.thomsonreuters.com/products/brands/onesource/synergy-2013). Created pages for U.S., U.K., Australia and Sao Paulo (Portuguese) events

Created internal sites and worked with Internal Communications to develop internal messaging content for product and program launches

Achievement of ROI on marketing campaigns

Tracked all activities and results for grass roots marketing campaigns for legal business of Thomson Reuters in 26 states generating over $1MM in sales in 2008 and 2009

Tracked and reported all results for ONESOURCE Breaking Boundaries campaign generating almost 800 leads through quiz participation and more than 3000 total click-throughs on email campaign (lead conversion unavailable) with total costs less than $15K

Tracked and reported all results for “deal Tracker” campaign, including first year incremental revenue of over $900K vs. $25K in expenses

Tracked and reported on all direct response programs and reported favorable return on program from 1995 through 1999

Created "best practices" programs for renewals in the 7-20 law firm segment which increased renewals by 22%

Work History

Copywriter

Manager, Marketing Comm

Alcon, Fort Worth, TX

Weaver, Fort Worth, TX

2017-

2014-2017

Marketing Manager

Thomson Reuters, Carrollton, TX

2005-2013

Director of Marketing

Austin Tetra (Equifax), Irving, TX

2004-2005

Regional Marketing Director

Grant Thornton, Dallas, TX

2003-2004

Regional Marketing Director

KPMG, Dallas, TX

2000-2003

Director of Marketing

West (Thomson Reuters), Dallas, TX

1988-2000

Customer Service Rep

Ward’s Natural Science, Rochester, NY

1987-1988

Mascot

Buffalo Bisons Baseball, Buffalo, NY

1986

Education

BA Communications

3.0 GPA

State University of New York @ Buffalo, Buffalo, NY

1982-1986

Community Involvement

Thomson Reuters United Way Leadership Donor (2013)

Harwood Junior High Career Investigation Class Speaker (2006-present)

KPMG Family Volunteer Day Committee (2001)

Bedford Euless Soccer Association Public Relations Director/A&D Committee (2001-2012)

West Group Corporate Contributions Committee (1999-2000)

Lawyers Cooperative Publishing United Way Campaign Chairperson (19921993)

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