MARKETING SPECIALIST
Resume:
MARKETING SPECIALIST
Kristine M. Cavanagh
Bachelor of Science -
School of Media Arts and
Design
James Madison University
Minors: Sociology, British Media
and Communications
Involvement: Delta Delta Delta
Fraternity, SafeRides, Study
Abroad Program, First Year
Orientation Guide
EDUCATION
SOFTWARE
• Wordpress
• Bronto
• Constant Contact
• Netsuite
• Magento
• Microsoft Office
• Adobe Creative Suite
Good360 Alexandria, VA
Endless Horizons Harrisonburg, VA
Juicy Couture London, England
Director, Online Marketing and Merchandising
Specialist, Marketing
Intern, Public Relations and Marketing
November 2014 - Present
May 2012 - July 2012
January 2011 - April 2011
Intern, Marketing May 2011 - August 2011
• Oversaw strategies to drive over $2M in revenue through ecommerce platform year- over-year. Increased revenue by 20% in one year though customer segmentation and targeted email campaigns.
• Designed, coded and wrote weekly email marketing campaigns to drive revenue as well as monthly newsletters that drove brand engagement and showcased organizational impact on network.
• Designed and developed content strategy for over 50 unique website and landing pages to promote external programs to donor and nonprofit networks.
• Created an entirely new revenue stream by introducing, fostering, and managing five new distribution partnerships.
• Supported brand initiatives through cross-team brainstorming sessions and execution of campaigns.
• Managed warehouse inventory including strategy to move aged products.
• Used research and user data to create product configurations to better fit user needs.
• Designed marketing materials such as infographics, brochures, and one pagers.
• Managed a full-time junior employee and served as a mentor to two colleagues.
• Planned and facilitated monthly all-staff training on internal platforms and tools to improve and automate antiquated processes.
• Ran social media channels, produced creative content to increase engagement.
• Designed and produced marketing tools; such as brochures and print advertisements.
• Researched competitors to provide direction for brand redesign and website relaunch.
• Researched and helped implement marketing campaigns to grow brand awareness.
• Developed social media strategy and implemented Facebook advertising to increase engagement and followers.
• Managed customer database and marketing list.
• Researched and produced press reports for product placement. Manager, Social Media & Online Marketing July 2014 - November 2015
• Produced all content for social media channels reaching an audience of over 12,000 across three platforms.
• Created and managed editorial calendar for social, email, and blog content.
• Ran campaign to increase Facebook following by 200% in a two-month period.
• Supported cause-marketing campaigns with Hilton, Beringer, Fisvar, and OneHope Wine through cross-promotions to increase brand awareness.
• Worked with internal marketing team on nationwide campaign to introduce new technology platform through media strategy, advertising, website design, public relations and multi-channel promotions (digital and print). Manager, Ecommerce & Merchandise June 2012 - July 2014
• Researched fair market value and wrote descriptive content for all ecommerce items.
• Oversaw project management and development of ecommerce site to improve user experience.
• Researched products brought in by corporate donors and prepared them for selling on ecommerce site.
• Assisted in launch of organizations ecommerce site and development. WORK EXPERINCE
EXPERTISE
Graphic Design
Project Management
Social Media Marketing
Email Marketing
Content Strategy
HTML
CONTACT
*****************@*****.***
Alexandria, VA
linkedin.com/in/kristinemcavanagh
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