MARKETING SPECIALIST

Kristine M. Cavanagh

Bachelor of Science -

School of Media Arts and

Design

James Madison University

**** - ****

Minors: Sociology, British Media

and Communications

Involvement: Delta Delta Delta

Fraternity, SafeRides, Study

Abroad Program, First Year

Orientation Guide

EDUCATION

SOFTWARE

• Wordpress

• Bronto

• Constant Contact

• Netsuite

• Magento

• Microsoft Office

• Adobe Creative Suite

Good360 Alexandria, VA

Endless Horizons Harrisonburg, VA

Juicy Couture London, England

Director, Online Marketing and Merchandising

Specialist, Marketing

Intern, Public Relations and Marketing

November 2014 - Present

May 2012 - July 2012

January 2011 - April 2011

Intern, Marketing May 2011 - August 2011

• Oversaw strategies to drive over $2M in revenue through ecommerce platform year- over-year. Increased revenue by 20% in one year though customer segmentation and targeted email campaigns.

• Designed, coded and wrote weekly email marketing campaigns to drive revenue as well as monthly newsletters that drove brand engagement and showcased organizational impact on network.

• Designed and developed content strategy for over 50 unique website and landing pages to promote external programs to donor and nonprofit networks.

• Created an entirely new revenue stream by introducing, fostering, and managing five new distribution partnerships.

• Supported brand initiatives through cross-team brainstorming sessions and execution of campaigns.

• Managed warehouse inventory including strategy to move aged products.

• Used research and user data to create product configurations to better fit user needs.

• Designed marketing materials such as infographics, brochures, and one pagers.

• Managed a full-time junior employee and served as a mentor to two colleagues.

• Planned and facilitated monthly all-staff training on internal platforms and tools to improve and automate antiquated processes.

• Ran social media channels, produced creative content to increase engagement.

• Designed and produced marketing tools; such as brochures and print advertisements.

• Researched competitors to provide direction for brand redesign and website relaunch.

• Researched and helped implement marketing campaigns to grow brand awareness.

• Developed social media strategy and implemented Facebook advertising to increase engagement and followers.

• Managed customer database and marketing list.

• Researched and produced press reports for product placement. Manager, Social Media & Online Marketing July 2014 - November 2015

• Produced all content for social media channels reaching an audience of over 12,000 across three platforms.

• Created and managed editorial calendar for social, email, and blog content.

• Ran campaign to increase Facebook following by 200% in a two-month period.

• Supported cause-marketing campaigns with Hilton, Beringer, Fisvar, and OneHope Wine through cross-promotions to increase brand awareness.

• Worked with internal marketing team on nationwide campaign to introduce new technology platform through media strategy, advertising, website design, public relations and multi-channel promotions (digital and print). Manager, Ecommerce & Merchandise June 2012 - July 2014

• Researched fair market value and wrote descriptive content for all ecommerce items.

• Oversaw project management and development of ecommerce site to improve user experience.

• Researched products brought in by corporate donors and prepared them for selling on ecommerce site.

• Assisted in launch of organizations ecommerce site and development. WORK EXPERINCE

EXPERTISE

Graphic Design

Project Management

Social Media Marketing

Email Marketing

Content Strategy

HTML

CONTACT

631-***-****

ac59a5@r.postjobfree.com

Alexandria, VA

linkedin.com/in/kristinemcavanagh

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