Manager Sales

Kathleen Adams

610-***-**** * **********@*******.***

SUMMARY OF COMPETENCIES

Innovative, Driven Professional with 15+ years of progressive experience in marketing, communications and creative project management. Proactive leader and manager with excellent people skills and team building.

Expertise in developing innovative creative concepts, sales and marketing strategies, copy writing, client and vendor relations, needs assessment, strategic planning, account management, budgeting, and quality assurance. Known for exceeding established goals and business objectives within budget.

Self-motivated, Creative Thinker and Team Player. Calm in high stress, fast-paced environments requiring the ability to effectively handle senior level responsibilities. High accountability and a fast learner.

Superior communication, interpersonal, organizational, human and public relations, problem solving, and presentation skills. Thrive in both independent and collaborative work environments.

Proficient in the use of various computer programs and applications including, but not limited to: Microsoft Office and Internet search engines, Coremetrics, Filemarker, Microsoft Dynamics CRM, Exact Target, Brightcove, Ooyala, CMS and Adobe Acrobat.

EDUCATION: Pennsylvania State University – University Park, PA - B.A., Broadcast / Cable

PROFESSIONAL EXPERIENCE

AccuWeather

Product Marketing Manager, 01/16 – current State College, PA

Manage all aspects of B2B marketing for four lines of business at AccuWeather, including T.V, Radio, and Newspaper and Digital Signage. Oversee creation, schedule and budget for marketing materials including brochures, one-sheets, digital and print advertisements, email campaigns, sales proposals and PowerPoint presentations, and more. Manage over a dozen trade shows and professional conference every year. Write and execute over four dozen email campaigns both nationally and internationally per year. Write press releases and talking points for interviews. Create and maintain all content on three different web portals, including all branding, messaging, images, videos, and SEO. Manage a 100K annual marketing budget. Responsible for new product launches, consistent corporate branding and messaging.

JPMorgan Chase

Marketing Campaign Manager, 08/14 – 04/15 Wilmington, DE

Managed B2C acquisition marketing campaigns within JPM Chase Marketing Services department including creative timelines and stakeholder to ensure on-time delivery to market. Responsible for process flows to maintain timelines and on time campaign launches.

Bank of America

Account Executive, 03/13 – 8/14 Wilmington, DE

Managed multiple B2C loyalty marketing and direct mail campaigns for my client, MBNA Canada, an international account with over 40 million customers. Responsible for leading creative team throughout the creative development process, ensuring all client needs are met. Managed brand integrity and continuity.

Comcast Cable

X1Box Customer Relations Manager, 04/12 – 12/12 Philadelphia, PA

Managed all customer facing data for the launch of the X1 set top box for Comcast. Implemented a number of new initiatives for data collection and customer feedback collection that resulted in a new reporting framework for communicating to executive management and senior leadership. Led Customer Support teams for new market launches in multiple locations such as Augusta, GA, Greater Boston Region, and Atlanta, GA and the greater California area.

QVC, Inc.

Associate Producer, 05/08 – 4/12 West Chester, PA

Supported live 24/7 broadcast through effective execution of on-air content working directly with hosts and guests to ensure clean delivery of product demos in line with sales direction. Produced customer testimonial calls for live airing to support selling strategy of each on-air item. Production team liaison to internal clients, including Social Media team, web development team and sales. Launched the creation of a Content Producer for Beauty Q&A shows, in turn, streamlining on-air sales presentation process and enhancing sales.

Marketing Acquisition and Retention Manager, 11/05 – 5/08

Successfully managed membership base of over 240K for QVC Insider monthly magazine. Achieved a 12% year-to-year growth rate for Insider membership between 2006 and 2007. Project managed, and A/B tested all acquisition and retention efforts for the magazine which include telemarketing, email, on-line banners, premium offers, monthly newsletter and direct marketing campaigns. Partnered with in-house creative team to develop direct marketing efforts. Managed vendors, daily sales and business results, and an expense budget of 3M+ annually. Created an Insider E-newsletter community forum and first ever Insider website.

Copywriter, 8/05 – 11/05

Responsible for proofing vendor copy, editing, writing, and styling copy for an extensive variety of brands and products for QVC.com. Wrote an average of 150 product descriptions per week. Partnered with Merchandising team and vendors to secure accurate product information.

Vanguard Modular Building Systems, LLC Malvern, PA

Office Manager, 4/04 -6/05

Antoinette Day Spa Paoli, PA

Retail Coordinator, 8/01-3/04

Prime Image Communications West Chester, PA

Production Manager, 7/00-8/01

Managed creative department of 12 staff for an advertising agency specializing in cable and radio commercial spots, direct mail, digital media, and print. Account managed key clients including Comcast Cable, Montgomery County School District, Boeing, and the Archdiocese of Delaware. Managed department and client account budgets. Worked with professional talent, writers, production crews and talent agencies.

Time Warner Cable Philadelphia, PA

Production Manager, 3/99-6/00

Managed creative department of three. Produced and directed live taped video productions including corporate press releases, live concerts, public service announcements, and community notices. Collaborated with local radio station for dual live telecast of a mayoral debate for the city of Philadelphia. Hired and scheduled technical crews and project managed the initialization of company’s first website.

DecisionOne Corporation Frazer, PA

Video Producer, 3/96-1/99

Managed creative design, direction and coordination of video production projects for internal strategic business units. Hired, scheduled and managed production and film crews, and vendors. Managed video production budgets and ensured timely completion of projects. Managed entire on-site audio/visual support for all of the company’s annual remote Sales Conferences with a production budget of $60K+ for each.

American Airlines Dallas, TX

Video Analyst, 11/94-3/96

Designed and produced training videos for instruction on airline reservation system and associated hardware/software produced and manufactured by SABRE.

Also served as:

Customer Service and Sales Representative, American Airlines, Tucson, AZ

Assistant Technical Director, WYOU-TV (CBS affiliate), Scranton, PA.

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