Sales Account Executive

SONJA CORREA MARRERO 787-***-**** ********@*****.*** 6753 SW 140th Ave Miami, FL 33183

Professional Profile

Strategic and action-oriented leader of

effective sales and marketing programs

that generate revenue, boost

product/brand awareness, attract

audiences, build advertiser

participation, and create positive

community image.

Expert in envisioning and

negotiating win-win outcomes for

clients, advertisers, and

organizations.

Effective team player and project

manager with excellent

communication and time

management skills.

Key Strengths

Researching the Marketplace for New

and Rewarding Sales Opportunities

and Market Niches

Creating New Business and Developing

New Markets

Building Customer Relationships

Selling Value and Benefits Consultative

/ Solution Selling

Providing Extraordinary Levels of

Client Service and Support

Developing and Delivering

Persuasive Presentations

Strategic Marketing and Advertising

Crafting Promotional and

Advertising Messages

Languages

Oral and written proficiency in

Spanish and English

Tech Skills

PC / Mac; MS Office Suite (Word,

Excel, PowerPoint)

Experience & Achievements

A X ARMANI EXCHANGE Miami Beach

Inside Sales & Customer Service 06/2017-08/2017

Duties Included

Meeting Daily Sales Goals

Organizing New Inventory and stock

Cashier and Store Closing Duties

INDUSTRIAL PUBLISHER San Juan, PR

Account Executive, 2012-present

Joined publishing firm to exploit hunter personality and drive revenue by prospecting new business; developing and delivering sales presentations, negotiating contracts, and designing print advertising to capture advertising dollars for iConcept a quarterly magazine with feature supplements geared to the architectural, design, engineering and construction industry. Call on target markets and advertising agencies.

Developed a strong account base and maintain relationships through creativity, follow-up, persistence, and genuine commitment to helping customers’ businesses grow. Created advertising and promotional ideas to generate profits for clients. Grew accounts under management 125%.

MEDIA MARKETING CONSULTING San Juan, PR

Independent Consultant, 2009-2012

Helped small areas businesses raise visibility, convert more customers, and strengthen their competitive edge through custom marketing and media placement. Devised marketing strategies; planned and negotiated well-targeted and highly responsive print, radio, and TV media placements striving for the lowest possible cost up to 20% off rate card. Created significant impact for pet grooming school account, increasing enrollment 75%. THE MEDIA COMPANY, INC. San Juan, PR

Account Executive, 2008-2009

Assumed management of assigned accounts and further developed lead pipeline, driving business among advertising agencies, retailers, professional service companies, academic and training institutions, and consumer goods brands creating advertising sales for Belleza y Salud and Tu Boda magazines. Designed and recommended advertising proposals and special supplements, directed presentations and negotiations; and assisted private accounts in design, layout and production of artwork.

Delivered 28% increase in ad billings for Tu Boda Magazine. Consistently prevailed over competing media vehicles gaining edge for advertising dollars through effective management and servicing of accounts.

THE SAN JUAN STAR San Juan, PR

Director / Feeling Healthy, 2007-2008

Developed concept and managed new “Feeling Healthy” section for Puerto Rico’s premier English- language daily. Directed teams, authored content and editorial calendar and headed all public relations activities. Marketed advantageous of new concept among advertising agencies and movers in the health, fitness and healthcare industry.

CASIANO COMMUNICATIONS San Juan, PR

Advertising Account Executive, 2004-2007

Consistently exceeded sales goals through new business development and effective management and servicing of existing accounts, expanding client portfolio and increased classified advertising sales for Vida Actual, a weekly Spanish-language newspaper focused on health, beauty, fitness, family and social happenings and preventive medicine.

Recognized for sales success earning Premium Goal Award. Education

METROPOLITAN UNIVERSITY San Juan, PR

BBA – Marketing

UNIVERSITY OF THE SACRED HEART San Juan, PR

Advanced Public Relations Certificate

ABA - Tourism

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