Sales Marketing

Julissa Caraballo, MBA

*******.*********@*****.***

787-***-**** Lawrenceville, GA

OBJECTIVE Skilled management professional looking for a progressive position in Healthcare, Marketing and Administration. Core competencies include; lead generation, brand specialist, digital marketing, data management, advertising, marketing and departmental coordination.

EDUCATION

MBA in Healthcare Management

Colorado Technical University- Colorado

2015 to 2017

B.A. in Marketing

Universidad del Sagrado Corazón Santurce, PR

2003 to 2008

Certified Medical Practice Executive (CMPE)

American College of Medical Practice Executives (ACMPE) 2017

Certified Digital Marketing Professional

Digital Marketing Institute 2018

Work Experience

Marketing Manager (Home Medical Equipment Software)- Product/Lead Generation

Brightree/ Business Management Software, Lawrenceville GA, June 2016- Current

Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events and communication.

Digital Copy writer- In charge of creating weekly content for emails, print and banner ads.

Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.

Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.

Develop actionable, data-driven insights to inform product and marketing strategy.

Develop product positioning and messaging that differentiates your products in the market

Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products. (Collateral, Power Point, Direct mail, Proposals)

Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.

Market intelligence – quarterly competitive analysis. Intel on our buyers needs and their buying criteria.

Demand generation – develop the strategy and manage the marketing programs that drive demand for our products

Coordinate various research activities to deeply understand our customer’s needs, preferences, and problems.

Consolidate insights and collaborate with global product marketing counterparts and product teams to prioritize and influence product development.

Partner with marketing teams to define segment-based go-to-market strategies for new product pilots and launches.

Identify, develop and manage assigned distributors to achieve sales goals.

Provide management with suggestions for improving volume, market share and price levels with key distributors.

Utilize knowledge of market conditions, competitive strategies and processes to develop a unique value proposition and position our products and organization.

Develop customer presentations that articulate the value proposition of our products

Develop a sales plan that identifies and prioritizes opportunities to drive market share and revenue growth through all distributor markets.

Marketing reporting and data analysis.

Partner marketing

Product launches

Marketing Manager

Electronic Health Record - SabiaMed, HIMA Group Hospital

November 2011 to June 2016

Strategically plan, implement and review all marketing activities to maximize incremental revenue and efficiency of marketing budget.

Develop and execute comprehensive annual marketing plans and budgets that support revenue objectives.

Responsible for developing, managing, and adhering to marketing operating budgets and forecasts for direct mail, promotions, and database.

Supervise all community relations efforts and coordinate all media/public relation activities and facilitate active representation within local community organizations

Digital Marketing, Social Media, Website management.

Lead Teams of programmers for development projects.

Evaluate customer research, market conditions, and competitor data. Implementing marketing plan alterations as needed.

Develop frequent, timely and positive media coverage across all available media.

Consult with product development personnel on product specifications such as design, color, packaging and welcome plan.

Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

Design, create and develop all marketing material. (Including articles, brochures and sales tools).

Design and manage changes in the “look and feel” and image of the company’s leading software product.

Develop and execute all marketing campaigns for the Caribbean and United States.

Administrative and Management Duties

Translator English-Spanish

HIMSS Convention 2012, 2013, 2014, 2015.

Develop special events and activities for clients and different facilities.

Sales Marketing and Operations Assistant

IBM San Juan, PR

November 2010 to November 2011

USA San Juan, PR

Sales Marketing and Operations Assistant

Complete sales related and marketing administrative projects

Complete and analyze weekly and quarterly sales report

Write and edit sales and marketing materials which include articles, presentations, press releases, company newsletters and event announcements

Plan and execute events for product marketing

Develop media packs and conduct conferences and trade shows

Maintain project tracking spread sheets and business line marketing calendars

Serve as liaison between advertising agencies, the company and various marketing services.

Plan promotional strategies and product development

Cold call client to identify potential sale opportunities

Create client listing for mass emailing marketing

Book trips and make travel arrangements for executives.

District Manger

Impacto Vital, San Juan, PR

January 2005 to May 2010

Created and promoted leadership events

Created and implemented marketing strategies

Developed and implemented sale strategies

Planned and organized events and activities for fundraising and sponsorship

Managed San Juan Region and South Florida Region

Developed labor cost system for both districts

Supervised all budget and sales goal programs for San Juan and Miami offices

Maximized profit and production

Facilitated Relationship and Public Speaking Modules

Supervised and provided support for 35-45 Full and Part-Time Employees

Developed P&L Reports for Miami and San Juan offices

Created Groundings and Leadership Trainings

Achieved Sales Budget for 1.2 Million in company sales

Qualifications

HIPPA Certified

HIPPA Security Certified

Fully Bilingual (Spanish & English)

Customer service Oriented

Very Strong communication and comprehension skills

Exceptional conversation and listening skills

Strong public speaking skills

Highly patient and hardworking towards the assigned job duties

Highly efficient at handling multiple responsibilities and being accountable

High level skills: Go to Meeting/Webinars. Salesforce. Office Package: Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, and Microsoft Outlook Express.

References: Available upon request

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