Social Media Sales

Cassandra Paul

Hiram, GA 678-***-**** ****.**********@*****.***

Career Objective

Entry level Marketing and Sales professional with 5 years’ experience related to social media marketing, retail sales, and branding.

Key Skills

Sales Solutions

Microsoft Office

Google Analytics

Email Marketing

Social Media Marketing

Administrative skills

Creative Problem Solving

Advertising & Promotions

Organizational skills

Education

Columbus State University: Columbus, GA December 2017

Bachelor of Business Administration- Marketing

Relevant Courses: Strategic Management, Principles of Management, Principles of Marketing, Advertising/Promotional Strategy, Social Media Marketing, Marketing Research, Marketing Management

Leadership

Alpha Kappa Alpha Sorority, Inc.

Presidential Envoy

American Marketing Association

Student Ambassador

Diversity Peer Educator

Collegiate Women of Columbus State University

Columbus State University, Columbus, GA

Treasurer Collegiate Women of Columbus State University May 2016-Dec 2017

Oversaw financial planning and investments of funds for organization

Handled receipts, disbursements, banking, custody of funds, and financial instruments

Created fundraisers and maintained budgets for events

Designed marketing materials and promotional items for events and organization

Columbus State University, Columbus, GA

Diversity Peer Educator January 2014-May 2017

Created and facilitated programming and initiatives that increased inclusion and awareness for campus

Recruited students to join the Diversity Program to create a larger liaison to represent and educate diversity on campus

Used administrative skills to maintain an organized office and a stable professional atmosphere

Collaborated with different departments to increase participation and awareness of events and initiatives

Co-director of “EveryBODY Is Beautiful Fashion Show: Coming to America, created theme “Embracing beauty within all cultures”, simulated marketing image ideas (t-shirts and ticket layout), and sole point of contact for models, vendors, clothing vendors, hairstylists, and make-up artist

Director of “EveryBODY Is Beautiful Fashion Show: The Movie,” assisted in the production and filming of the movie, and simulated marketing image ideas (t-shirts and ticket layout)

Professional Experience

H&M Atlanta, GA

Sales Advisor October 2016 – Present

Responds to all customer inquiries thoroughly and professionally

Compute sales prices, total purchases, and receive and process cash or credit payment

Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices

Prepare merchandise for purchase

Watch for and recognize security risks and thefts, and know how to prevent or handle these situations

Maintain organization around breakroom, registers, and on the floor

Maintain the core values of the company while developing improvements to increase sales of the company

Just Jamear: Web Series

Marketing/Social Media Coordinator January 2018-Present

Developed and Implemented social media strategies

Maintained strong social media presence across Twitter, Facebook, and Instagram platforms

Developed online marketing campaigns, effectively increasing followers by 400+ and driving brand awareness

Designed marketing material for promotional use

Maintained scheduled social media posts with Hootsuite

Monitored online presence of company’s brand, and engaged with users, strengthening viewers’ relationships

Sparkle Hyche Enterprise Smyrna & Columbus, GA

Social Media Intern/College Event Coordinator May 2016 – May 2017

Developed and implemented social media marketing campaigns to maintain a loyal audience

Attracted new target audience (college women), to increase followers by 15%

Design posts to sustain audiences’ engagement of the SHE brand

Created event outlines for Sparkle Hyche’s visits to colleges to positively influence college women for their future.

Icing Columbus, GA

3rd Key Manager April 2016 – September 2016

Offered exceptional customer service to differentiate and promote the company brand

Used computer applications, such as database management or word processing

Completed forms in accordance with company procedures

Responsible for maintaining and showcasing current promotional items through marketing materials in the store

Responsible for opening and closing the store, which included counting cash drawers and making bank deposits

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