Sales Manager

Accomplished strategist and market research professional with a passion for helping companies to their maximize market opportunity

PROFESSIONAL PROFILE

Profit and results-driven, globally experienced market research professional and consultant.

Provide a unique, cutting-edge approach that merges behavioral science with business practice to help clients truly understand how people think, act, adopt, and use.

Strategic thinker and problem solver.

Deliver projects on time, within budget.

Expertise in product concepting, innovation, and design; branding; positioning; communications development; packaging development; market entry; and market penetration.

Expert methodologist and interviewer/focus group moderator.

Excellent technical, analytical, and communication skills.

Trained anthropologist with ability to gain the deepest insights into target audience behavior.

PROFESSIONAL EXPERIENCE

Independent Market Research Consultant

October 2012 – Present

Specialize in human-centered / human factors / customer experience market research in consumer products and healthcare.

Provide direction to domestic and international clients regarding qualitative and quantitative research design and execution; product concept testing and design; message development; positioning; rebranding; advertising development; product usage; market opportunity and technology trend assessment; and product launch.

Senior Research Director

Fact Flow Research, March 2009 - October 2012

Managed all phases of research globally in the healthcare and pharmaceutical industries, from authoring winning proposals and budgeting projects to presenting final results.

Designed research and recommendations allowed clients to successfully launch new products and achieve greater market penetration for existing products.

Directed the design of a state-of-the art mobile medication delivery cart with interface to automated dispensing cabinets and hospital information systems that provided a significant advantage over the competition.

Saved a client from launching a device that had no market potential.

Provided the road map to regain sales of a flagging product at the expense of its major competitor.

PROFESSIONAL EXPERIENCE (Continued)

Moderator, Manager of Qualitative Services

Ziment, February 2005 - February 2009

Senior interviewer and strategic marketing consultant in the healthcare and pharmaceuticals industries for company’s domestic and international clients.

Guided the development of many medical journal ads and sales aids which led to increased sales for clients, including an innovative, award-winning journal ad to launch a new product that was reported in Medical Marketing & Media.

Directed clients to overcome the hurdles of the Managed Care, Provincial, and Ministry of Health formulary adoption process (US, Canada, and EU).

Client management, interviewing, and report writing skills led to repeat business and increased sales for the company.

Account Supervisor

Williams Labadie, June 2004 - January 2005

Account management with a full-service healthcare advertising agency.

Senior Consultant

Irvine Consulting, Inc., May 1992 - May 2004

Directed clients to successfully launch and penetrate markets worldwide.

Grew the company from 1 to 31 clients in 5 years.

Designed ongoing research with recommendations that led to a product becoming a billion-dollar brand in 3 years.

Recommendations reestablished a declining brand as the market leader.

Designed and managed projects worldwide, from product ideation through market withdrawal, leading to clients’ significantly-improved bottom line

Innovated the “building-block” methodology for print ad and sales aid development, which became an industry standard.

EDUCATION

M.B.A. Marketing and International Business

DePaul University

Awards: M.B.A. Graduate Fellowship, Graduate Honors.

M.A. Anthropology

Northwestern University with studies at the University of Chicago

Awards: 2 Ford Foundation Grants, Graduate Honors.

B.A. Anthropology

Southern Illinois University

Awards: National Science Foundation Grant, made Dean’s List every year.

Lived and worked in Mexico, Iran and Iraq. Adjunct marketing instructor, University of Illinois at Chicago and Webster University.

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