HAL SCHARF
314-***-**** Saint Peters, MO. 63376 *********@*****.***
Hospitality Business Development • Hotel Revenue Enhancement
Strategic Planning •Service Development
Customer Relations
EXECUTIVE PROFILE
Accomplished Hospitality Leader delivering proven results in competitive hotel organizations. Thrives with complex businesses at a very detailed level involving all aspects of operations with regards to hospitality and customer service.
Highly successful in identifying strategic opportunities, aligning operations and sales to drive results and success. Known as an exceptional leader with ability to build high performance teams. Recognized for high energy, customer focus and collaborative leadership. Expertise in:
• Strategic Revenue Development • Communication • Brand Development and Management
• Market Expansion • Quality • Group Purchasing
• Operations Management • Hospitality • P & L Management
• Personnel Development • Supervision • Strategic Planning
CAREER HIGHLIGHTS
• 2011 Rolled out new front desk system
• 2009 Implemented new sales bucket flat list for District
• 2008 Empowerment Program Rollout at District level
• 2007 District Champion for Merchant Model rolled out
• 2006 District Champion structured interviewing of hourly employees
• 2005 Promotion to District Interviewer for General Managers
• 2005 Developed District Recruiting Action Plan
• 2002 Implemented Time Management course for District
• 1998 Promotion to District Training Manager
• 1990-1991 Served as Management Trainer for newly hired General Managers
• 1988-1989 Manager’s Leadership Council Member
• 1988 Spearheaded restructure at one of corporations’ distressed hotels, regaining profit margin within 16 months.
• 1987 Manager of the Year – Demonstrated highest levels of effort, leadership, hospitality and achievement
• 1984 Significant contributor in the oversight and grand-opening of the corporations’ largest hotel in St. Louis.
INN AWARDS
Sales Award, Golden Shovel Award, Labor, Revenue Growth, Rev Par, Trip Advisor, Most Valuable Player, Guest Redi. 2005 Certificate of Recognition from Home Depot Supply in Plumbing & Electrical. Member of Maryland Heights Chamber of Commerce since 1997.
General Manager (Floater), LaQuinta Inn and Suites, Inc. (March 2014 – present)
• Responsible for effectively managing the inn’s day to day operations and achieving all budgets and goals. Lead inn personnel ensuring quality of service to guests. Control and direct activities of inn employees and ensure inn is properly staffed and personnel costs are in line with budget.
• Recruit and hire qualified applicants. Train employees regarding company policies. Ensure the employees maintain positive guest relations. Conduct annual performance evaluations in accordance with company procedures to recognize positive performance, take correction action, and determine pay increases. Counsel, discipline, and discharge employees. Review, coordinate, and schedule work plans and schedules.
• Complete payroll weekly. Daily cash count, bank deposit, and review of the audit packages. Purchase orders, repairs, and maintenance improvement requests. Incident claims. Employee benefits procedures. Inventory.
• Weekly inn operations reports. Period budget analysis reports.
HAL SCHARF
2071 Roselake Circle
314-***-**** Saint Peters, MO. 63376 *********@*****.***
• Maintain established hotel standards. Conduct a maintenance preventive program and regular inspections to ensure an acceptable and well-maintained condition. Inspect all guestrooms regularly to ensure their consistent cleanliness. Arrange for the repair and maintenance of minor items to ensure a functional inn and acceptable appearance. Secure bids for major repairs/ maintenance.
• Worked closely with Regional Vice President to develop inn’s annual budget. Also assigned to Inns without General Manager to operate the Inn until the new General Manager is hired and trained for the Inn.
General Manager, Red Roof Inns, Inc. (1983 – 2013)
• Responsible for effectively managing the inn’s day to day operations and achieving all budgets and goals. Lead inn personnel ensuring quality of service to guests. Control and direct activities of inn employees and ensure inn is properly staffed and personnel costs are in line with budget.
• Recruit and hire qualified applicants. Train employees regarding company policies. Ensure the employees maintain positive guest relations. Conduct annual performance evaluations in accordance with company procedures to recognize positive performance, take correction action, and determine pay increases. Counsel, discipline, and discharge employees. Review, coordinate, and schedule work plans and schedules.
• Monitor and adjust rate –availability daily based on demand. Develop and maintain an effective room pricing and selling program. Establish future rate schedules at least once a year in advance. Monitor and adjust rate availability daily based on demand.
• Complete payroll weekly. Daily cash count, bank deposit, and review of the audit packages. Purchase orders, repairs, and maintenance improvement requests. Incident claims. Employee benefits procedures. Inventory.
• Weekly inn operations reports. Period budget analysis reports.
• Maintain established hotel standards. Conduct a maintenance preventive program and regular inspections to ensure an acceptable and well-maintained condition. Inspect all guestrooms regularly to ensure their consistent cleanliness. Arrange for the repair and maintenance of minor items to ensure a functional inn and acceptable appearance. Secure bids for major repairs/ maintenance.
• Worked closely with Vice President of Operations to develop inn’s annual budget, interview potential GM candidates. Communicate special projects to all General Managers of District. Set time frame to gather info on Share Point, creating one main report for VPO
• Prepare all District meeting to include flights, hotel reservations, meals, meeting space and communications to all involved personnel
• Create Sales and Property Blitzes. Develop teams and business visits. Quantify sales to level of attention. Develop time frames.
JOB HISTORY
LAQUINTA INN AND SUITES, INC.
2014 Floating General Manager
RED ROOF INNS, INC.
2005 Promoted to Red Roof Inns District Interviewer
1998 Promoted as Red Roof Inns District 4 Training Manager
1984 Opened new Inn, Red Roof Inn Westport, a totally new build.
1983 Promoted to General Manager at Red Roof Inn Bridgeton
1983 Promoted to Assistant Manager at Red Roof Inn Bridgeton
HAL SCHARF
2071 Roselake Circle
314-***-**** Saint Peters, MO. 63376 *********@*****.***
1980- Maintenance. Responsible for maintenance of interior and exterior of inn. Made sure all rooms were kept up to corporate
1983 standards and ready for guests
KROGER, INC.
1975-1980 Kroger Food Market Warehouse- supply order filler, load and unload freight
BIOGRAPHY
As a leader in the hospitality industry for Red Roof Inn, Hal Scharf has built a record of success in creating and implementing great sales and management strategies. Consistently demonstrates his ability to align people with improved processes that achieve great profit, growth and exceptional hospitality. He brings a personal passion and vision for success leading with great desire and proven performance. His strengths lie in promoting increased customer service and instilling high employee morale in the industry. His strong management and operational acumen has produced results for Red Roof Inns, a $1.3 billion hotel corporation.
Served as General Manager of Red Roof Inn St. Louis-Westport until its sale at the end of April 2013. Was responsible for implementing all aspects of the hotel’s opening from ground-breaking to opening day. In this role, in addition to the day-to-day operations of the inn, he also served as a communications specialist for the Districts GM’s, setting special projects, utilizing Share Point, reporting to the Vice President of Operations. Hal was also responsible for Sales and Property Blitzes for the District Operations, developing teams and directing sales and new business and national accounts, serving as director for District meetings, and was also responsible for interviewing potential candidates for open GM positions, rating and communicating with the Vice President on all observations.
He attended University of Missouri-St. Louis and stays active volunteering with the St. Louis Lions Professional Development Soccer League.