Digital Marketing Specialist

*** ******** ****

Orlando, FL *****

Cell Phone: 703-***-****

E-mail: **********@*****.***

William McVay

Objective

To acquire a mid-level marketing manager position in the Orlando region requiring experience coordinating multiple promotions, leveraging partnerships, managing digital advertising campaigns, planning and creating e-mail campaigns, and managing the creation of promotional materials.

Work Experience

Hard Rock Cafe International 01/18 – Present

Email Production Specialist - Contract

Used Email Playground to send emails to rewards database by locality

Used Silverpop to segment rewards members for loyalty programs

Reported global email metrics using Excel and pivot tables

Council for Interior Design Qualification 08/17 – 01/18

Marketing & Communications Coordinator

Wrote copy and laid out extremely targeted email campaigns and tracked results using Constant Contact

Did copywriting for lobbying messages explaining a complicated industry in a way to be understood by non-industry audiences

Performed exemplary customer service to current and potential customers both online and by phone in describing a complicated and detailed process

Increased all cyclical numbers between 7-17% over prior cycle’s totals, exceeding all goals set forth in the strategic plan

American Society of Clinical Oncology 03/16 – 03/17

Marketing Coordinator

Wrote and scheduled multiple email campaigns and laid out emails with ExactTarget

Coordinated integrated digital and print advertising campaigns for a variety of products and services

Selected email send lists and used SalesForce in creating and organizing these lists

Represented the organization at industry conferences selling products and disseminating information to attendees

Columbia Lighthouse for the Blind 10/12 - 03/16

Marketing Coordinator

Created and maintained social media sites with original content

Coordinated and promoted multiple events, some drawing 1,000+ attendees and over $100,000 in gross revenues

Filmed, scripted, edited, and narrated short promotional videos for fundraisers and core programs and services provided

Wrote copy for and sent monthly e-newsletters and other informational and promotional e-blasts

Used Adobe InDesign to design and write informational and promotional handouts for all programs and services provided

Coordinated Google AdWords campaigns using PPC performance

Liaised with corporate sponsors in long term partnerships

Education

M.B.A., Marketing & Management, Virginia Tech May 2012

B.A., Business Admin/Marketing, Christopher Newport University May 2007

Certifications

Google AdWords Exp. Jan. 2019

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