Agile marketing & communications mastery

Joey L Leffel, M.A.

NE ***th Pl . Portland, OR

503-***-**** . **************@*****.***

MARKETING & COMMUNICATIONS

Joey is a driven and dynamic leader that brings +10 years marketing & communications experience in catapulting brands to the forefront of their industry through her unique marketing, branding & PR methods. Joey has a high-degree of experience in effectively working alongside sales to prepare engaging tools and articulate the company “story” and shape the brand’s image. She holds a proven work record in creating and driving communication strategies and launching these strategies across digital channels, events, and advertising and media relationships. Joey holds a Master’s degree in Management and has led incredibly successful advertising and communication partnership initiatives with high-profile brands such as Coca-Cola, Microsoft, Dell, and Amazon. TECHNICAL SKILLS

• Sensitive time manager

• Superior project manager

• Budget Management

• Team leader, manager, mentor

• SEO SEM

• Adobe Creative Suite

• Microsoft Office & G Suite

• Google Analytics & Adwords

• Interviewer / journalist

• Team leadership

• Art director / Graphic designer

• Photographer

• Video producer + scriptwriting

• Highly motivated self-starter

• Market research

MARKETING SKILLS

• Public relations

• Campaign design & implementation

• Go-to-Market strategy/launch

• Digital content producer

• Product positioning & messaging

• Omni channel management

• Creative asset development

• Content writer/designer/publisher

• Social media strategist

• Analytical reporting

• Email marketing / Newsletter

Mailchimp + Constant Contact

• Actionable content creator of

social media posts, blog posts,

white papers, website copy,

newsletter content and sales

collateral

EXPERIENCE

Bambuza Hospitality Group, Portland, OR (CONSULTING) Marketing & Branding Manager, Jan 2018 - April 2018 MediaMation, Inc. MX4D, Los Angeles, CA

B2B & B2C Marketing Director, Oct 2016 - Oct 2017

● Developed and launched (8) major product launch marketing strategies across multi platforms including social media, advertising, websites, and events.

● Worked hand-in-hand with the sales team to develop and implement a new inbound marketing strategy that assisted sales with nurturing current and prospective customers with timely and applicable content (within the movie, amusement and eSports markets).

● Worked effectively among all departments and developed the (4) new go-to-market strategies to launch (3) new packaging and (4) new products that drove an increase of 28% in one-year.

● Organizing Company conferences, trade shows, major events, and vendor days.

● Accountable for all aspects of my marketing budget for all activities. Decreased trade show expenditures 20%, increased advertising reach 100%.

● Managed and operated a $3.6M trade show budget spread over 1 show per month during 2017.

● Developed and launched over 5 comprehensive, go-to-market product campaigns that had resulted in unprecedented press and video exposure and Fortune 500 partnerships (Coca Cola, Dell).

● Piloted a new and fresh content strategies for the (4) go-to-market audiences through Linkedin, Facebook and email marketing, print advertising and public relations, the website and major industry trade show events.

● Execute senior level communications including key presentations/speeches from the company's top leadership. Responsibilities included overseeing global internal communications/public relations efforts for all of MediaMation’s operations in the U.S., China and South America.

● Work closely with CEO to develop a new thought leadership PR angle for the development and launch of my go-to-market strategy for two new service and product initiatives - sales tools, advertising, social media and large industry events - awarded best in show 2x for new product launch (CinemaCon, Las Vegas & e3, Los Angeles).

● Freshened the company's image and got the company's branding in front of the right audience through extremely clever PR campaigns amassed + 100% increase in media exposure in 2017 over 2016.

● Foster relationships with media editors and influencers to drive brand awareness. Performed start-to-finish, public relation strategies resulting in 40% increase in press retention by partnering with Coca-Cola, Dell and Microsoft to promote our product line through press mentions and booth integration. The Farber Companies, Inc, Palm Springs, CA

B2B & B2C Marketing Director, Aug 2010 - Sept 2016

● Developed & implemented a newly structured marketing & communications department that included the management of 7 creative team members.

● Architected and implemented communications strategy designed to expand company’s service visibility through creation of intensive inbound marcom strategies for web, direct mail, video, television, and social media advertising, and press partnerships.

● Accountable for researching and analyzing market opportunities and monitor competitive threats and report these findings to the CEO.

● Managed quarterly town hall meetings across all facilities.

● Acted as spokesperson for company’s media opportunities - TV, Radio, Newspaper

● Managed flow of internal communication to a variety of audiences using various tools and channels including intranet, video, newsletters and blog posts.

● Enhanced internal communication program with new tools including an employee newsletter,

● Led a top creative team in producing effective public relations, web, social media and graphic design.

● Supervised staff of in-house writers, several freelance writers and art directors.

● Developed and produced scripting and storyboarding of commercial videos for online broadcasts.

● Manager of corporate website and communications - site architecture, site design, content management, inbound marketing, site updating, online advertising, site submissions, and optimization.

● Developed and produced scripting and storyboarding of commercial videos for online, tv and radio broadcasts.

● Manager of corporate website and communications - site architecture, site design, content management, inbound marketing, site updating, online advertising, site submissions, and optimization. Indyme Solutions, San Diego, CA

B2B Global Marketing Manager, May 2008 - July 2011

● Delivery of a portfolio of quality products, including communications plans, leadership communications, slide decks, video scripts, surveys, newsletters, internal news articles, playbooks, Q&As, and case studies.

● Worked alongside CEO to develop communications strategies and draft speeches, news releases and presentations for key industry events.

● Provided editorial direction and content for internal and external industry publications to clearly express clients' key messages and differentiate company from competition.

● Researched, wrote and edited technical papers and newsletters covering new technologies.

● Partnered with subject matter experts to create messaging for diverse audiences, often translating complex and technical concepts into content that resonates with both broad and targeted groups.

● Improved leadership visibility, transparency, and credibility through proactive communications and engagement outreaches.

Education University of Redlands Redlands, CA M.A. Management 2011

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