Dedicated leader with success in creative direction, brand management

Daniel Grieco

Fayetteville, GA ***** https://www.griecocreativeworks.com https://www.linkedin.com/in/daniel-grieco-605598145/

********@*******.*** • 770-***-****

Innovative seasoned professional with expertise in content development, creative design, and strategic development.

Dedicated leader with success in creative direction, brand management, copywriting videos, art management, digital marketing, and visual storytelling.

Strong skills in collaboration, digital media, coordination, layout, print and collateral design, trade shows, and photography.

Exceptional written and verbal communicator, able to interface with professionals from all

levels of an organization effectively.

Areas of Expertise

•Creative Development

•Strategic Planning

•Problem Resolution

•Content Development

•Project Management

•Relationship Building

•Marketing and Sales

•Leadership and Training

•Visual Design

Career Accomplishments

Managing creative accounts and fostering key business relationships with account holders.

Serving as Senior Art Director for various print campaigns and TV spots.

Assisting high-profile clients, such as Ford Motor Company, Arby’s, Orkin, Heniz, Coca-Cola, and MCI.

Professional Experience

GF Health Products, Inc. – Atlanta, GA

Corporate Creative Director (2001 to 2018)

Directed all creative department functions and teams. Supervised all projects from concept to execution, participated in all company operations to support growth, and created production budgets. Coordinated estimates, hired creative associates, and analyzed annual performance. Supported new product launches and designed websites, tradeshow booths, videos, brochures, advertisements, and online content. Edited and produced videos.

Selected Contributions:

•Launched creative processes to new and existing accounts.

•Consulted CEO on corporate marketing direction and planning.

•Built and established internal creative department, processes, and procedures.

•Oversaw creative for 4,500 product lines, all projects, and print production.

Carter Advertising – Atlanta, GA

Creative Director

Secured new business with captivating creative products, cultivated key business relationships, and conceptualized campaigns for distressed accounts. Managed print production, drafted estimates, and oversaw all agency and client projects. Served as Agency Photographer and captured photographs in studio and on location. Developed scale models for clients and tradeshows.

Selected Contributions:

•Delivered projects within time and budget guidelines.

•Designed and executed creative functions for million dollar transportation accounts.

•Established traffic and job order systems to increase flow and improve operations.

Grieco Creative Services, Inc. – Atlanta, GA

Creative Director Freelancer

Consulted companies to determine needs and provided creative designs for marketing, public relations, and advertising purposes. Developed concepts, layouts, storyboards, and illustrations. Managed production from idea to delivery, created concepts for TV and radio broadcasts, and approved final art. Took photography for designs

Selected Contributions:

•Spearheaded print and collateral campaigns for Coca-Cola Olympic City with a budget of $6M; completed projects under budgets and within timelines.

•Consulted marketing agencies with small budgets on effective creative direction.

•Completed direct mail and advertisement campaigns for major business accounts, including SE Johnson, Georgia, Pepsi, and Piper Aircraft.

Additional experience as Senior Art Director and Creative Director.

Education

Associates Degree in Advertising Design, Illustration, and Photography,

Newark School of Fine and Industrial Arts – Newark, NJ

Awards/Honors

2- Clio Awards, SunBank, J. Walter Thompson/Atlanta

1- Clio Award, Orkin, J. Walter Thompson/Atlanta

1- Silver Andy Award, Smyrna Hospital, Wemmers

4- Gold Addy Awards, J. Walter Thompson/Atlanta

3- Silver Addy Awards, J. Walter Thompson/Atlanta

7- Gold Phoenix Awards, Young & Rubicam/Atlanta

8- Silver Phoenix Awards, Young & Rubicam/Atlanta

2- Bronze Phoenix Awards, Young & Rubicam/Atlanta

4- Advertising Federation Awards

4- National Auto Racing Photography Awards

4- State Architectural Design Awards, New Jersey

Technical Proficiencies

Adobe Creative Suite Microsoft Office Suite Final Cut Pro Sony Video Nikon Camera Equipment

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