Social Media Manager

SRISHTI SURI

Mob: 997******* Email: **********@**********.***

MARKETING PROFESSIONAL

I am a confident, committed, caring & supportive leader looking for an opportunity preferably in marketing communication / branding function of a professional organization.

Have undergone two years full time Post Graduation in Marketing; Bachelor of Computer Application, Diploma in Marketing Management with rich working experience, possessing strong marketing / communication skills in strategizing & promoting market visibility & reaching milestones under most challenging & competitive business environment.

I have also accomplished Masters in Luxury Brands from Pearl Academy, New Delhi and NABA Institute, Milan (2012-2013) attaining First Position in the batch. My four creative projects concerning case studies of Burberry, Christian Dior & development of a new luxury skincare brand and Made in Italy have been very well appreciated by superiors and I have been successively adjudged First in the batch for my creative presentations.

PROFESSIONAL EXPERIENCE

YAZAS, India Jan’17, present

Founder

Self employed, into trading of handbags and accessories.

SAS INTERNATIONAL, India June – December, 2016

Marketing Manager

SAS International is a fast growing first Indian company promoting International luxury apparel and accessories across globe.

Excelling in the field of manufacturing, from a fiber to a finished product, the company today is well known for its blue chip brands namely Pashma & Bali Hai .

As a Marketing and Franchise Manager, I was responsible for planning, strategizing and organizing / implementing plans for taking the brand forward. I also leading & guiding a team of professionals, consisting of graphic designers, PR specialist, content writer, social media techie and, sales assistants.

The broad Scope of my work included:-

Planning and execution in line with the Marketing calendar

Identifying potential market areas in the country

Building and executing brand promotion strategies

New Product Launch

New Store Launch

PR

Creative strategy

Website and social media development and execution, through various channels

E-commerce

Identifying potential franchise and execution of the same

Planning and executing ATL and BTL activities

Weekly/monthly assessment of the conversions, from the investments made

The position was reporting to the CEO & Directors of the company.

KBSH (DIVA’NI) Pvt Ltd, Delhi 2013-2015

Marketing Manager

A JV between KBSH Pvt Ltd and Yash Raj Films –

India’s first Cinema Inspired luxury women wear fashion brand

I was responsible for drawing periodic marketing calendar, planning and organizing all the marketing activities and executing the same. I was also responsible for handling an outsourced PR Firm and Creative / Social Media Agency.

Building creative brand strategies, handling new product development, product launch, Market research, Sales analysis and overseeing e-store, franchising etc. were my other key responsibilities.

I was recognized for being an active and responsible team leader, for a team of 10 members working with me.

Texperts India Pvt. Ltd., Mumbai 2010 - 2011

Brand Promotion Senior Executive

Importers, manufactures and retailers / channel

partners of innovative garments

I was working with an established Garments Company – Texperts India Pvt. Ltd., Mumbai. The company is engaged in manufacturing, importing & retailing of innovative garments. It owns two prestigious Brands of Men’s Wear namely ‘Solemio’, a complete Office and out of office Men’s range and ‘Fitz’, an Active Wear for men having their presence in Pan India, through 60 outlets, owned by big Channel Partners like Spencer’s, Maya Gitanjali, Grab etc. I was responsible for creating Brand Image for both the Brands, and also work in coordination with an advertising firm by handling all the BTL & ATL activities, for our Brand Promotion.

PansWorld, Mumbai 2009 - 2010

Brand Manager

Reputed company engaged in corporate filming and

Brand building

Worked with the growing & creative marketing set up of PansWorld from July, 2009 to August, 2010. The company is engaged primarily in Corporate Brand Building through multiple channels specializing in corporate filming. I was responsible to expand the reach of our presence in the corporate across different segments facilitating their visible impact in the competitive business environment. Our diversified & reputed clients include L&T, ONGC, IOCL, Philips, Wochardt, GSK.

Hindustan Coca Cola Beverages Pvt Ltd, Mumbai 2008 - 2009

Marketing Executive

Established manufacturer of beverages across globe

I had worked with the Marketing Team of the world’s largest Beverages Company - Hindustan Coca-Cola Beverages Pvt. Ltd, Mumbai, from 11th August, 2008 to 28th May, 2009. Was responsible for sales promotion activities, strategizing & promoting Market visibility, activation of outlets & interacting, motivating & developing outlets in the competitive environment in a large geographical spread in Central & western suburbs in Mumbai. My vital role / contribution had been in managing & facilitating a team of around 35 marketing & sales staff.

GlaxoSmithKline – GSK, Consumer Health Care Division, Mumbai 2007

Summers Internship

During my summers in May – June 2007, I was assigned need based critical projects concerning Product Distribution & Gap analysis besides analyzing the efficacy of a company’s software with dealer network. The assignment involved detailed personal interviews of dealers & retailers of Horlicks, Crocine, Eno, Junior Horlicks, evaluation of feedback & suggesting roadmap / options for winning the dealers’ confidence.

Projects presented during current PG Luxury Brands studies Trimesters

Burberry - made a comprehensive presentation depicting the evolution, strategic growth journey and the credentials of this reputed company with the help of a self conceptualized movie, which has been well acknowledged by the learned Jury / faculty.

Christian Dior - Presented an in-depth study of the company and its success story covering areas of its strengths and weaknesses, threats faced financials, innovative marketing strategies and above all its memorable contribution in the fashion industry. I came First in the class as an appreciation of my effective presentation.

Conceptualizing, developing & making an Indian Luxury Skincare Brand from scratch - This was a real challenge for realizing my dream in showcasing my innovative, creative, communicative and networking skills / abilities. The presentation covered selection of product, its name / brand, development of home page, designing of modern outlet, backed by interface with manufactures and dermatologists, financials, merchandise mix, SWOT analysis, marketing strategies & consumer feedback with the help of a questionnaire etc.

Made in Italy – I had undergone one month module at Milan, Italy (Feb-March, 2013) as a part of the Masters program. The module gave rich global exposure in luxury industry, since we were taken around leading brand manufacturing facilities, attended Milan Fashion Week besides interacting with learned faculty / brand experts. The stay at Milan gave us the opportunity in exploring Italian luxury market.

Consequently, our team’s project titled “Made in Italy” was adjudged the Best by the Jury.

EDUCATION & CREDENTIALS

Degree

University/College

Place

Subject

Year

Grade

Masters

Pearl Academy & NABA Institute

New Delhi & Milan

Luxury Brands

2012-2013

Distinction

PGDBM

N.L Dalmia Institute of Management Studies & Research

Mumbai

Marketing

2006-2008

First Class

Diploma in Sales & Marketing

Welingkar Institute Of Management Studies & Research

Mumbai

Sales & Marketing

2006

Distinction

BCA

Symbiosis Institute

Pune

Computers & Management

2005

First Class

DATE OF BIRTH 10th March 1985

Topped in Pearl Academy & NABA Institute, 2012-2013

ACHIEVEMENTS

&

AWARDS

Recognized for organizing the Best Events i.e. BIZ QUIZ & Antakshari, 2007 at N L Dal Institute of Management Studies & Research, Mumbai. (NLDIMS)

Member of the Runners Up Box Cricket Team, 2007 at NLDIMS

Appreciation for getting major sponsorships for Inter Collegiate Feast, 2005 & 2007 at Symbiosis Institute of Computer Science & Research, Pune & NLDIMS

FAMILY

PARTICULARS

Father – Retired as Advisor, HR, Corporate Communication & CSR with an MNC; Mother - Housemaker

One brother (married) -MBA, Finance, working as a Branch Manager with a leading Bank. His wife is a Financial Reporting professional, working as a Team Leader with an MNC. .

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