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Marketing Manager

Hamburg, NY, 14075
March 30, 2018

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Louis E. Schreiber III

**** ************ ****.

Hamburg NY 14075


Louis Schreiber III @LinkedIn

Louis E Schreiber III @ Facebook


Obtain a position in Retail Marketing / Merchandising

Utilize my experience in branding, marketing and retail development


Winston Retail, MCG

Senior Retail Design and Development Specialist

Buffalo, NY

May 2015 to Present

Contract work for all aspects of retail development, branding and marketing, national clients include; Adidas, Under Armor, Columbia, The North Face and Yeti

Designed retail space and environment

Oversaw merchandising, floor plans and product placement

Managed lifestyle brand, placement and exposure

Created omni-channel marketing programs including social media and traditional media

Oversaw PR and event marketing

Uncle Sam’s Outfitters

Brand Manager

New York, NY / Buffalo, NY / Toronto, ON

August 2013 to May 2015

Managed all aspects of the USO brand and product development

Managed product design and manufacturing including seasonal collections costing and pricing

Designed all aspects of branding including; logo, retail environment and on-floor merchandising

Created omni-channel marketing programs including social media and traditional media

Managed e-commerce and web brand development

Oversaw cross-medium promotions including QR technology

In charge of marketing calendar and budget


Merchandising Team Manager

NY West Region

August 2011 to July 2014

Managed all aspects of merchandise for Macy’s

Created and ran the product line including; receiving, merchandising and store layout

Managed several support teams including; Fulfillment, Receiving, Processing, Merchandising and Visual

Worked with planners on product mix and assortment for the WNY market

Created internal standards based on national directives

Set floor and product flows following national directives

Oversaw local marketing including; golf and sporting events, concerts and charity events

LU Modern Classics

Owner / Buyer / Operator

Buffalo, NY: 3 locations

May 2005 to August 2011

Created, opened and ran award winning specialty store for men and woman

Designed all aspects of brand including; logo, retail environment, web, e–commerce, social and QR / smart media

Created and managed marketing calendar, controlling all promotions and events across all mediums and seeing initiatives from inception to fruition

Capture and managed data from store and online sales, managed and create budgets, creating monthly reports for partners, investors and banks

Established all standards for sales and customer relations

Performed day-to-day management of all operations

Acted as a buyer and merchant for in-store and online sales

Bluenotes Ltd. (Canada), a division of American Eagle Outfitters

Brand / Marketing Manager

Toronto, ON

April 2003 to May 2005

Managed and executed all elements of marketing, advertising and promotions for the brand, retail chain and web / social media

Created and managed brand marketing calendar, media marketing and promotion schedules

Created brand identity and standards for stores, social / smart media, web and e-commerce

Managed and lead the Marketing Department and all projects including; all promotions and events executed by team

Executed and oversaw all web content and product mix

Drove branding thru the web site, advertising, marketing, store design and product mix

Created and directed all in-store marketing collateral, POS and POP, product and store packaging, external marketing and advertising, including; photo shoots, web design, press kits and promotional campaigns

Designed and executed all promotions, bounce backs, sweepstakes and special events in-store and on web promotions, driving traffic to both

Set budgets and allocated funds for all departments within the marketing division

Acted as liaison between the Marketing and Creative Team, Board of Directors and media

Harvested external partners generating greater exposure for the brand including; media, bands, fashion editors and other demographically correct partners

Tommy Bahama

Retail Marketing and Merchandising Manager

Austin, TX / Toronto, ON

September 2001 to April 2003

Managed all aspects of retail marketing, merchandising, special events and promotions

Executive Management Team member

Managed team budgets, controlling expenses and their P&L's

Set standards for merchandising, marketing, promotions and advertising

Planned and executed all special events, advertising, co-ops and cross-marketing for region including; charity events, fund-raises, golf tournaments, fashion shows, sailing races and in-store events and appearances

Created tools and set goals for the team

Created POS, POP, promotional and special event materials

Utilized national campaign for on-floor marketing and special events

Partnered with Merchandising, Design and Sales Teams in creating brand goals

Created floor plans and plan-o-grams

Levi Strauss & Co

Retail Marketing / Merchandising Manager

Dallas, TX

March 1995 to September 2001

Managed multi-brand retail marketing and merchandising in USA for Levi’s, Dockers and Slates

Managed all aspects of retail marketing and merchandising for specific accounts

Managed 25 regional coordinators with over 360 stores

Created and implemented national marketing and special events

Implemented all directives for both LS & Co. as well as individual accounts

Implemented national retail marketing and merchandising initiatives

Worked closely with both the Marketing and Design Teams to create the best presentation within the accounts limitations

Directed on-floor marketing for stores based on national directives including; plan-o-grams, POS and POP

Provided leadership to team and set all standards and goals

Created tools needed to execute merchandising and marketing directives

Managed team budgets keeping control of all expenses as well as P&L

Acted as conduit between the field team and brand leaders

Filtered all information from Head Office to the field and relayed results back


Canisius College

1990 - 1993

Bachelor of Arts, Communications

BA Marketing / Advertising

New England College

1986 - 1990

Bachelor of Science, Business

BA International Business


Buffalo 20/20

Toronto Marketing Creative Circle

Franciscan Ministries of Buffalo

Ten Thousand Villages of Buffalo

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