Sales Management
Resume:
Lee K. Aaron
Washington DC. 20024 *********@*****.***
PROFILE
Dynamic Management, Operations, Sales Management, Marketing and Company Executive with over 30 years of hands on experience in directing, leading, managing, and troubleshooting a company’s current business in addition to growing, supervising, and building infrastructure for continued success and growth. Direct experience and knowledge in factory/plant management, employee relations, personnel management. Capable of managing and overseeing the financial and accounting divisions of operations. Extensive background in inventory management, costing, production, and logistics. Extensive manufacturing/sourcing knowledge and contacts domestically and abroad including China, Vietnam, South Asia, Eastern Europe, South America, Central America, Canada, and the Middle East. Experienced in merchandising, product development, and production feasibility. Excellent ability to utilize and dissect an existing portfolio and environment to create the highest performance outcome with lowest cost or additional investment. Outstanding and Proven Salesmanship and Sales Management Skills. Proven abilities in strategic planning, organization, negotiations and implementation. Key competencies include:
Expertise in Procurement, Logistics and Production
Day to Day Management
Labor Relations and Negotiations
Global Operations
International Experience and Acumen
Experienced in Contracts and Legal Matters
Financing and Cash Flow Management
Sales and Marketing Management
Customer Relationship Management
Creative Problem Solving
Specialization in Sourcing and Manufacturing both domestically and internationally
Excellent Communication Skills
Strong Financial Systems Management
Strong Leadership Skills
Expertise in warehousing and logistics
Import/Export and Domestic Shipping Proficiency
EXPERIENCE
Valley Apparel LLC., Knoxville, TN (www.valleyapparel.net)
Managing Director Commercial Sales, Branding, and Operations; September 2014 – Present
Successfully established a commercial sales division of all Non-DOD sales that continues to grow with domestic and international accounts as well as with additional commercial sales to foreign militaries.
Build out of international and domestic sales, manufacturing, and distribution team, with coordinated internal customer service department.
Responsible for commercial division operations, budget and P&L.
Manage and oversee Commercial Division Operations.
Create a worldwide network of sales, distribution, marketing program, in conjunction with Design and Merchandising all catering to the individual and specified markets.
Creation of sales management infrastructure and sales management systems.
Effectively initiate, develop and implement corporate objectives, protocols, and budgets.
Proficiency in liaising with upper management, board members, and government officials.
Oversee product development, project management, specification requirements, document adjudication, prototypes, submissions and deadlines.
Development and management of all online and web based analytic research, marketing and sales.
Coordinate and manage new product development and innovation with domestic and overseas resources.
Identify and create a worldwide network of sales, distribution, marketing program, in conjunction with Design and Merchandising all catering to the individual and specified markets.
Develop, coordinate and manage all Web Based, Electronic, and Print Media Content and Marketing Initiatives, including online sales and sales management.
Responsible for contract compliance and bid compliances including, RFQ’s, GSA schedules, Mil-Spec requirements, in both the private and non-private sector.
Burks Bay, Bravo, New Hope, MN (www.burksbay.com)
Director of Retail Sales and Operations; January 2014 – Present
Established a retail and gift store sales division for Burks Bay
Manage Sales and Operations for new division called Bravo for the retail, souvenir and gift market.
Recruit, build, and manage a domestic sales force of 11independent representatives and agencies.
Successfully launched and continue to grow their retail business with a domestic sales force and growing account base that includes NASA, Smithsonian, World Duty Free, NRA and others.
Introduction of additional (new) product categories and additional manufacturing sources to Burks Bay for all their current and new business sectors.
River’s End Trading Company, Inc., Medina, MN
President Retail Sales, Branding and International Division; July 2012 – December 2013
Created and managed an international brand and marketing division for $100+ M company that previously only sold within the US.
Built standalone division and ran operation.
Within one year:
oEstablished Rivers End Korea Corp. and Page & Tuttle Korea (with first year sales in excess of $4M)
oEstablished Page & Tuttle China (with first year’s sales in excess of $5M) through retail, direct mail, QVC/CNR and on-line including T-Mall.
oEstablished on-line retail and wholesale sales for Page & Tuttle in the EU with UK based partner.
oInitiated Phase 2 International expansion with confirmed potential partners and goal of having distribution in Russia, Japan, and South America for 1st quarter 2014.
oDeveloped a Global corporate branded licensing program for the Page & Tuttle, Rivers End and Pickering Brands.
oRe-merchandised and re-organized the domestic retail sales division for 2014 utilizing the progress and success for International in 2013.
Introduced new manufacturing resources and product category segments for entire company.
Worked with and directed the Page & Tuttle and Rivers End Design department and outside design contractors to redesign and design products for non-US markets.
Expanded and increased our worldwide sourcing abilities and capabilities, reducing COG, minimums, and lead times, and increasing sales margin.
Developed a direct ship and logistics program for our international distributors.
Alpha Industries, Inc., Chantilly, VA
President, Board of Directors; October 1996 – June 2012
Responsible for running and turning a former government outerwear contractor into an internationally recognized American brand.
Constructed and maintained relationships with licensees, distributors, wholesalers, retailers and international. chain stores throughout North America, Asia, Europe, South America and South Africa.
Established Alpha retail/wholesale sales presence in growing markets such as China, Japan, Russia, Brazil, Argentina South Africa. and Eastern Europe.
Established international distribution of Alpha branded and private label product throughout the world.
In charge of the set up and supervision of factories and supply chain worldwide for all Alpha production.
Managed day to day operations of a $250 million-dollar company.
Responsible for implementation and management of all departmental budgets.
Managed and directed all trademark, copyright and license legalities in conjunction with outside council.
Established an Alpha WOFE and office in Shanghai China.
Oversaw production, merchandising and design development of Alpha’s domestic and international men’s, women’s and children’s apparel lines.
Established network of overseas manufacturing throughout the world.
Extensive travel to factories throughout Asia during production to direct production and assess quality.
Implemented and oversaw global license program.
Transcolor Corp., Cheverly, MD
Vice President; January 1995 – August 1996
Responsible for establishing a consolidation program to all marketers of imprinted and embroidered apparel.
Acquired the rights to four internationally recognized apparel licenses; managed all sales for contract, retail and packaged divisions.
Restructured and then managed operations of all production and production coordination in 3 factories.
Managed sales force of fifty-four independent reps.
Facilitated in the transformation from a contract screen printer to a full-service supplier.
Established and managed Art and Merchandising Departments.
Developed $100+ million-dollar sales to major US retailers such as JC Penney, Kohls, Caldors, Bradlees, Sears, Dillards, and Federated Stores.
R-Wear Inc., Springfield, VA
Managing Director; March 1993 – December 1994
Responsible for building a small screen printing / embroidery shop into a multi-million-dollar business.
Created and maintained business plans and budgets as well as cash flow analysis.
Responsible for overseeing the day to day operations of the company.
Hired and manage a national sales force of thirty-three independent reps.
Oversaw complete product and design development for clients from initial design phase through delivery.
Established and maintained vendor and supplier relations.
Resortworks America Inc., Branford, Connecticut
Director of Sales, Marketing & Merchandising; July 1991 – February 1993
Hired and managed national sales force of sixteen independent reps.
Developed a comprehensive multi-million-dollar wholesale division.
Established a multi-million-dollar contract design and screen print division.
Handled all key contact accounts such as Ralph Lauren, Ellesse, Izod, Starter and Reebok.
Sherry Manufacturing Company Inc., New York, New York
Director of Retail Sales; August 1989 – June 1991
Established and manage the New York office and showroom for imprinted apparel.
Merchandised licensed and non-licensed lines for retail and mass market sales.
Responsible for sales to key mass merchant retailers such as Sears, JC Penney, K-Mart and Wal-Mart.
Established better goods division for catalog and high-end retailers such as Bloomingdale and Macys.
Anvil Knitwear Inc., New York, New York
National Sales Manager; September 1985 – July 1989
Increased sales of Anvil products in Northeast by over 875%.
Developed new markets for private label and special market products.
Adapted manufacturing to fit market demand.
Responsible for marketing and sales for McGregor Illustrated.
EDUCATION:
Union College, Schenectady, New York, 1985
Bachelor of Science, Psychology
MEMBERSHIP: Virginia Economic Development Partnership – YES
U.S. Department of Commerce Advisory Committee
Member American Logistics Association
Original Member/Appointee East Coast Steering Committee MAGIC 1985
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