Harry W. Dell
Accomplished marketing professional with experience in healthcare, security and consumer products; encompassing strategic planning, P&L responsibility, performance optimization, new business development, crisis management, multi-site operations, best practices & benchmarking, consensus building and teaming, and organizational leadership.
Proven success with a quantifiable track record to increase profitability, organize and interpret multiple inputs to produce cogent presentation of strategic rationale, concepts, value propositions, and financial analytics of prospective products and services.
Work Experience / Key Accomplishments
Director of Marketing 7/2015-current
Conceived and implemented integrated marketing strategies and tactical plans in multiple facilities to maintain brand consistency, maximize effectiveness, and meet quarterly and annual revenue objectives. Marketing played a key role in achieving 25% annual sales growth to out-perform key competitors and the industry as a whole.
Collaborated with other departments and executive directors to develop synchronized action plans to ensure overall profitability, generate revenue growth, and increase customer satisfaction. This fosters a proactive well-orchestrated environment where people communicate nicely and are empowered to share ideas.
Manage a small team of marketing professionals focused on executing grass roots campaigns including (but, not limited to) email, direct mail, database marketing, and digital marketing. We launched two successful brand-building campaigns to realize a 300% increase in local lead generation and increase our client base by 35%.
Directed design, development, testing and subsequent company-wide rollout of “Free Rent” promotion to generate 25% increase in census and 1.2 million dollars incremental profits.
Senior Client Executive 2/2014-6/2015
Convergint Technologies integrates systems that reduce risk for business. The company is one of the top 25 security systems integrator in the country dedicated exclusively to security for nearly 40 years.
Recruited to work with healthcare and manufacturing facilities to understand the most difficult problems, solve them and support the solution. Developed, championed and navigated healthcare segment to secure over 3 million dollars in new revenues.
Developed creative, innovative, enthusiastic hospital and skilled nursing home marketing systems including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade shows. This generated “Top of Mind” awareness and established trademark equity in the newly developed healthcare vertical segment.
District Manager 1/2012-1/2014
Manage five senior communities to include: operations, marketing & business development, resident retention, employee recruitment and training
Responsible for quarterly and annual business plans and P&L: five communities generate over 18 million in annual revenue. Overall census was increased from 76% to 91% over a 10 month period resulting in 3 million dollar revenue gain
Demonstrate exceptional service to residents, families, internal and external customers.
Develop team trust and confidence by answering questions with “what do you think might work best?” Then reinforce ideas/options making everyone accountable for outcomes.
Executive Director 11/2008-1/2012
Southern Care Hospice Inc.
Work with clinicians to develop and implement a comprehensive marketing plan for: Physicians, Social Services/Discharge Planners, Nursing Home Administrators, Community/Churches, Seniors, Press/Media, and Community Organizations
Develop and implement a Volunteer training program
Assure compliance with all regulatory issues related to volunteers
Oversee the admission process in accordance with approved policies and procedures
Create and implement business plans, strategic initiatives in concert with P&L.
Foster a culture of “Whatever It Takes”
Account Executive 12/2006-10/2008
PSS World Medical
Consulted on and provided medical supplies to skilled nursing facilities, hospices, home health agencies, hospitals, physicians and DME companies.
Consulted and provided training on diagnostic equipment, assessments, and protocols related to a variety of medical treatments, including wound care, respiratory therapy, ostomy, infusion therapy, enteral feeding, incontinence, blood and urine testing, durable medical equipment.
Increased annual sales from 1.2 million to 3.6 million over a two-year period.
Consistently ranked #1 in the Central Region for sales growth.
Sales Representative 01/2004-11/2006
Consulted with Cardiologists on treatment protocols for cholesterol-lowering medications. Client organizations included Iowa Heart & Vascular Center, Iowa Heart Center, and private practice physicians in cardiovascular medicine, internal medicine and family practice.
Sold allergy prescription practices with clinical research and education programs to Family Practice, and Ear-Nose-Throat Physicians.
Nationally ranked in the top 10% in market share development.
Consistently obtained and exceeded monthly sales objectives by 30 to 40 percent.
Regional Sales Director 01/1998 – 12/2003
Budget Marketing, Inc.
Budget is one of the world’s largest marketing companies working with all major magazine publishers to build their readership base (Publications include: People, Sports Illustrated, Time, Business Week, Better Homes and Gardens, Readers Digest, Road and Track)
Led a team of 4 General Managers and 4 Sales Managers in four branch locations to increase sales from $30 million to $47 million over a five-year period (11.4% average annual increase; aggregate increase 56.7%).
Redesigned sales goals to capitalize on most profitable products, increase customer base and expand sales and distribution to existing customers. Exceeded sales objectives and profit plans, and increased corporate profit by $1MM annually.
Launched an expanded product base, resulting in $2MM in incremental sales.
University of Kentucky, Lexington, KY, BA/English & Business Administration
You must be the change you wish to see in the world. Mahatma Gandhi