•THE ART & SCIENCE OF MARKETING – Marketing & Communications Specialist
•Proven ability to create and implement Omni channel marketing and communications initiatives
•Excellent corporate and creative writing for multimedia including Instructional Design
•Successful history of building and maintaining excellent internal and external relationships
•Inspires, motivates and encourages others and accepts feedback
•Exceptional organizational, presentation marketing skills
•Passionate about new technology and emerging markets
Experience Marketing Director, HardingPoorman & Miles Printing: Indianapolis, Indiana – 2015-Present
Manages and directs all marketing initiatives for two of the largest commercial printers in the Midwest. Creates, executes and manages online and offline marketing assets for four brands; SEM/SEO strategy development, brand awareness and drip marketing initiatives, web sites, e-newsletters, press releases, social media, collateral, advertising campaigns which include managing brand(s) strategy and integrity. Provides all content for digital media, case studies, video marketing/brochures and blogs. Drives campaign management for client acquisition and retention programs across multiple channels inclusive of managing advertising/media agency relationships with direct oversight of all media planning and buying. Completes analysis and reports marketing metrics, provides sales support via the creation and execution of proposals, annual business reviews, crafts RFP/contract responses to existing clients as well as new business opportunities.
Principal, 7 Meridian: Indianapolis, Indiana – 2011-2015
Producer of transformational media and creator of multiple intellectual properties that include original story and music companions.
Digital Content Manager, Musicpix: Indianapolis, Indiana – 2003-2011
Provided digital content for an Internet and mobile music magazine. Conducted artist interviews, provided feature articles and concert reviews to support music industry news web sit via the pen name Gwyn Tyme. Proficient user of Office Suite and Expression Engine content management software to upload fresh and relevant content on a daily basis, developed and implemented marketing and social networking initiatives to build the Musicpix brand.
Owner, Lilac Media: Indianapolis, Indiana – 2008-2010
Provided advertising and marketing expertise to a variety of small businesses.
Project Manager, Burkhart Network: Indianapolis – 2007-2008
Assisted owner/author with product development and provided marketing and sales consulting services. Served as Project Manager, Raccoon Tales, a children’s board book series.
Page (2) Marketing Director, Medical Wellness Institute: Indianapolis, Indiana - 2004-2005
Directed all marketing activities for a small, alternative medical practice anchored by an MD.
Designed and implemented marketing strategies and programs focused on gaining new patients and physician referrals. Created and orchestrated advertising campaigns to enhance overall image and public relations initiatives; produced brochures, press releases, marketing events and educational seminar series.
Marketing Director, Medical Wellness Institute continues
Cohesively authored and activated business strategy to serve as a franchise template for MWI’s regional and national growth.
Experience Consultant, IdeaMagnets: Indianapolis, Indiana – 2000-2003
Provided creative marketing expertise and services by designing a line of retail products for gift marketplace. Products included: magnets, tiles, and placemats. Selected and coordinated graphic design work for corporate identity and entire product line: “The Simple Truth is
Writer, Producer, Jazmine Productions: Indianapolis, Indiana - 1998-2000
Developed CD NoteCards, the greeting card that sings and speaks from concept to design through product completion. All recorded material (music/spoken word) on the CD Notecards are original works created and recorded in Jazmine Productions’ studios. Successfully negotiated and marketed multiple product lines into gift and grocery markets.
Senior Account Manager: Technicolor: Detroit/Los Angeles – 1990-1998
Developed new video duplication and CD replication business for the world’s largest manufacturer of videocassettes and compact discs on a national level. Responsible for new business generation on a national level, targeted and pursued potential theatrical, non-theatrical, premium, and direct mail video duplication and CD accounts, negotiated long-term contracts with executive management. Managed and maintained Technicolor satellite sales office located Indianapolis, Indiana for two United States duplication and fulfillment operations located in Michigan and California. Responsible for the development, preparation, and presentation of quotations, proposals, and contract submissions for video duplication and related services. Produced and directed corporate image, sales and marketing initiatives, prospected and initiated video premium projects, planned and organized company events and meetings, provided corporate representation at national conventions, trade shows and events.
Education Indiana University, Bachelor of Arts - Communications
Skill Set Corporate and creative writing and creative direction - website development and maintenance via multiple platforms, advertising and marketing campaigns from concept through completion - social media management, email marketing and communications, thorough understanding of commercial off-set printing, digital printing, wide format printing – 360 degree understanding of professional photography services for corporate and commercial usage - proficient user of Office Suite and Macintosh computer programs/systems/file storage - seasoned sales veteran connecting and converting leads into sales - creator of valuable and memorable customer experiences - educational designer with the ability to transform complex written content and concepts into simple concise language and professionally designed documents -dynamic and passionate public speaker - accomplished musician and composer.