Marketing Manager
Resume:
Rob Ligeti
Sunnyvale, CA ***** 408-***-**** ***@******.***
Experienced Marketing Professional
Expert in brand creation, marketing strategy and communication, driving success in market expansion and revenue acceleration.
Top performing marketing professional offering extensive experience working across a diverse range of companies, industries and markets. Proven track record in developing strategies and initiatives that transform brand and product impact, driving success in new market penetration and expansion. Highly skilled in creating corporate identities and messaging for companies ranging from startups to large organizations. Demonstrated ability to manage budgets, delivering cost effective resource management to optimize ROI. Utilizes marketing, graphic design and copywriting talents to conceive, create and produce innovative marketing collateral and messaging including website and social media content, trade shows, and events.
Acknowledged for ability to provide critical support in the development and delivery of marketing presentations that secure new business opportunities.
Analyzes and interprets market research, competitor intelligence and CRM insights to define product development opportunities.
Recognized for ability to develop marketing projects, implementing processes, structures and procedures ensure deadlines are met within budget, along with effectively monitoring, analyzing and evaluating success of campaigns.
CORE COMPETENCES
Branding Strategy Marketing Strategy Marketing Communications Collateral Design Campaigns
B2B/B2C Marketing Marketing Operations Vendor Relations Budget Management CRM PR
Press & Media Trade Shows Event Management Rebranding UX/UI Design Graphic Design
Cross-Functional Collaboration Team Leadership Executive Communications
PROFESSIONAL EXPERIENCE
FREELANCE CONSULTING, San Jose, CA 2016 – Present
Marketing Consultant
Consulted with senior sales and product management executives to devise marketing communications programs for various vertical channels and coordinated tactical execution of sales support and promotional efforts, including: advertising, collateral development, customer presentations, direct mail and email campaigns, media relations, trade shows and web marketing
Worked with cross-functional teams including sales, marketing and business development to define and develop messaging, marketing and sales collateral presentations and event presence.
Managed content design for websites, emails and traditional media, ensuring consistency in translating corporate brand and product messaging.
BRUKER NANO SURFACES, San Jose, CA 2016
Multibillion-dollar, multinational manufacturer of academic, scientific and field research and manufacturing testing and analysis hardware.
Marketing Communications Manager
Provided leadership steering a team of 4, driving innovative and effective marketing and communications strategies, building brand, extending market penetration and delivering solid foundations supporting business development and sales growth.
Collaborated with VP, EVP, and C-Level leadership, providing strategic insight and support of multiple product launches.
Applied marketing and communication skills to oversee conceptualization, design and development of all associated collateral, together with web and email content.
Successfully led revamping and repurposing of ActON Marketing Automation software platform, encapsulating best practices and content for 30 products across 5 business units.
Utilized creativity, market data analysis, and CRM insight to design and develop various web/print ads, and presence at key tradeshows across 5 vertical markets.
JIGSAW INFORMATICS, INC., Santa Clara, CA 2013 – 2016
Startup company, developer of ZAP (Zoom and Point) mobile apps and smartphone accessories.
Marketing Communications Director
Delivered strategic leadership and direction, managing all aspects of marketing functions from conception of marketing campaigns, through to product updates. Effectively managed project budgets to optimize ROI. Designed, produced and managed websites and social media assets, rapidly building brand awareness, product messaging and audience engagement.
Effectively created corporate identity, logo, product name, and trademarks.
Worked collaboratively on the development and delivery of demos and presentations, events and tradeshows, press releases and sales programs.
Rob Ligeti Page 2
Cultivated and managed relationships with 3rd party agencies involved in the promotion of apps, Kickstarter campaign, app and accessory reviews.
Played an integral role as member of product design team delivering expertise and management of all UI/UX and graphical asset library for company’s 5 published apps.
Built and managed overseas teams working on the design and development of creative assets and custom animations.
Conducted in-depth research and exploration to support new business development objectives, successfully securing vertical market applications for apps, along with managing their rebranding and redesign.
RADX TECHNOLOGIES, INC., San Diego, CA 2013 – 2016
A startup manufacturer of High Performance COTS instruments for RF test and measurement applications.
Marketing Communications Director
Played a key role within this startup company steering development of all collateral and establishing a strong web presence. Worked closely with senior leadership to ensure all marketing communications aligned with company’s brand and marketing objectives.
Transformed company’s brand personality into a distinct corporate image including creating logo, product name, and trademarks.
Applied technical skills and insight into user expectations to design UI for the LibertyGT® family of instruments.
Effectively managed and maintained website content creation successfully applying strategies to build traffic.
Contributed to the planning of participation and presence at trade shows, coordination of events, press releases, and sales programs.
MAGELLAN GPS/MiTAC DIGITAL CORPORATION, Santa Clara, CA 2012 – 2013
A leading manufacturer of handheld and mobile GPS devices and software
Senior Marketing Communications Manager
Steered all aspects of marketing communications working closely with senior leadership and providing guidance, input, and expertise aligning strategies with brand and product objectives, including creating corporate identities, digital media exploitation and collateral design.
Designed and developed innovative web content, merchandising and advertising material, video scripts, and packaging.
Crafted all visual displays and graphics for large trade shows across major market segments.
Collaborated on the development of product strategy, branding and messaging key to successful expansion into new markets and increased market share.
Played a key role managing the implementation of product launch plans, including messaging, oversight of retail and OEM package design, and development/implementation of web content and channel merchandising materials.
Conceived and created in house packaging for retail markets, corporate and sales communication materials and web content.
Worked with e-commerce team crafting, creating and producing newsletters, email blasts and promotions.
CLC INC., Granite Bay, CA 2007 – 2012
Marketing Communications Director
LYON REAL ESTATE INC., Sacramento, CA 2007
Marketing Director
VASONA TECHNOLOGY, INC., Mountain View, CA 2002 – 2007
Marketing Communications Director
HYPERWARE, INC., San Jose, CA 2000 – 2002
Marketing/Senior Marketing Communications Manager
Prior experience includes holding positions as Senior Marketing Communications Manager, Media Manager and Marketing Specialist at companies that include Wireless Online, Inc., Halo Data Devices, Inc., Quantum3D, Inc., and 3Dfx Interactive, Inc.
EDUCATION & PROFESSIONAL CERTIFICATION
UNIVERSITY OF THE PACIFIC, Stockton, CA
Bachelor of Arts, Communication & Graphic Design
TECHNICAL SKILLS
MS Word, Excel, PowerPoint, Publisher, Outlook
Adobe Photoshop, Illustrator, InDesign; Act-On; Constant Contact
WordPress; WIX; iContact; Apple Keynote, Pages, Numbers
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