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Office Marketing

Singapore, 331010, Singapore
March 12, 2018

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Ø Nationality: Singapore Citizen

Ø NRIC: S7916980C

Ø Apr 2008 – Nov 2009 National University of Ireland Bachelor of Science in Marketing (Honors)

Ø Jul 1996 – Oct 1999 Ngee Ann Polytechnic

Diploma in Computer Studies

Ø Jan 1992 – Dec 1995 Bendemeer Secondary School

GCE ‘O’ Level (7 credits)

Aug 2016 – Apr 2017

Taiger Singapore

Office Manager/ EA cum Marketing

Office Management/ EA Responsibilities:

Ø Provided full secretariat and administrative support to the CEO and shadowed him in his activities of growing Taiger which included but not limited to calendar scheduling; made travel, visa & hotel arrangements; prepared PPT decks, prepared/ collated reports for all internal/ external meetings with local and foreign stakeholders, etc.

Ø Supported the team in office management, administrative functions, included but not limited to organizing meetings, town hall; hotel/ travel/ visa arrangement, medical/ insurance/ expenses claims; etc.




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Ø Performed building and facilities management, which included liaising on lease matters such as negotiation letter of intent, preparation of tenancy agreement, space planning and interior fit-out; workplace safety and health matters. Ø Performed vendor sourcing and management for all office renovations, office equipment, office stationery & pantry supplies; set up contracts with corporate travel partner and corporate hotel arrangements; managed and ensured day-to- day operational efficiency of the office.

Ø Managed finance matters such as tracking AR/AP, compilation & submission of all expenses and claims for reimbursements, government grants application and administration, provide budgeting & audit support and working with external accountant for records reconciliation & reporting. Ø Supported in RFQ requests and tender submission and monitoring of commercial opportunities in Gebiz.

Ø Supported HR function which included recruiting activities, onboarding/ off- boarding activities, application of EPs, acted as administrator of corporate HR SaaS account to maintain all employee records, annual leave and medical leave consumption.

Marketing Responsibilities:

Ø Managed the marketing calendar and all marketing and events planning execution which included Taiger’s inaugural AI Academy with Paperclip HK (our Hong Kong partner), AI Academy collaboration with SMU’s IS faculty and National Infocomm Awards 2016 with IMDA.

Ø Managed all marketing literature for traditional (e.g., media kit, brochures, popup banners, booth display, exhibition space) and digital distribution (e.g, Twitter, Facebook, Linkedin).

Reason for leaving: seek a change of environment with a company of good financial health and growth.

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Apr 2012 – Aug 2015

Western Digital Singapore (WD)

Senior Channel Marketing Executive (Indonesia, Thailand & Vietnam markets) Responsibilities:

Ø Brand management through:

• Collaboration with WD US headquarters to implement and ensure alignment of positive and consistent brand image in the assigned regions relating to retail branding, product launches and development of all marketing literature.

• Expansion of retail footprint into large format retailers (Thailand) and lower tier retailers (Indonesia and Vietnam) to enhance the WD brand positioning, as well as to secure in-store merchandising and store-within-store concept opportunities.

Ø Marketing literature management through development of all marketing collaterals and POS materials with re-adaption to local languages and managed distribution to all channels in the assigned regions. Ø Creation of market pull to drive sales and increase market share for all product ranges (Consumer Storage, Connected Home and SMB) through:

• Planned and managed events calendar and coordinated with distributors and 3rd party agencies on the execution of road shows and consumer shows in the assigned regions.

• Planned and executed B2B programs such as “best-dressed” retailer program, spiff programs, retailers’ incentive programs and joint marketing.

• Planned and executed B2C programs such as lucky draws, gift redemption programs, purchase-with-purchase programs and product/premium bundling programs.

Ø Training and deployment of merchandisers/promoters for in-country marketing executions.

Ø Managed SEA marketing development fund, review of marketing plans submitted by distributors, tracked ROI of the campaigns, logistics arrangement of product dummies and weekly/ monthly reporting.

Reason for leaving: excessive regional travelling, which affected family commitment.

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Jul 2008 – Mar 2012

Siemens Gigaset Singapore

Assistant Manager

EA/ Office Management Responsibilities:

Ø Provided full secretariat and administrative support to the Regional APAC Director which included calendar scheduling, arranged team and regional meetings; managed travelling arrangement for the team (flights, visa, hotel arrangement, overseas land transport) with travel planner. Ø Supported the team for hotel/ travel/ visa arrangements, insurance/ medical and expenses claims.

Ø Supported in HR functions included posting of job on job boards, arrangement of interviews, onboarding/ off-boarding.

Ø Processed all invoices for office infrastructure (office rental, telephony & internet, office equipment, office supplies).

Ø Managed overall operations in the office such ensuring all office equipment were in good working conditions; ensured pantry and office supplies were well-stocked; Ø Liaised with landlord on tenant, infrastructure, workplace safety and health, security access and billing (rental, infrastructure service) issues. Ø Sourced and managed relationships with company’s vendors such as IT vendor, office furnishing vendor, cleaning vendor, supplies vendors, corporate insurance providers and payroll vendor.

Marketing Responsibilities:

Ø Brand management through:

• Collaboration with headquarters in Munich to ensure positive and consistent brand messaging in the SEA region with respect to retail branding, product launches, consumer shows and development of marketing literature. Ø Marketing literature management through:

• Assisted in the production and distribution of all marketing literature and POP materials with re-adaption to various Asian languages for local use. Page 5 of 7

• Managed sourcing and production of corporate merchandises and ensured timely replenishment.

Ø Drive marketing penetration and sales through:

• Assisted in planning of events calendar and execution of promotional events in the SEA region such as annual staff sale, road shows, consumer fairs, resellers’ networking and award nights, resellers’ incentive trips and tie-ups with merchants.

Ø Assisted in management of SEA marketing budget, review of marketing plans submitted by distributors and tracked ROI of the campaigns. Ø Other duties included monthly reporting, verification & submission of marketing claims, logistics arrangement of all product samples, product dummies and POP materials.

Reason for leaving: company restructure.

Nov 2003 – Apr 2008

Singapore Telecommunications Limited (SingTel)

Product Executive, Consumer Products – Wholesale Broadband Responsibilities:

Ø Product development – end-to-end project management to roll out new bandwidth schemes which included:

• Configuration of back end provisioning system, web provisioning system and billing system.

• Execution of user acceptance tests (UATs) of the provisioning systems and billing system to ensure systems’ readiness for roll out.

• Briefing of all related BUs (e.g. back office provisioning team) on provisioning process.

• Briefing of wholesale customers (e.g., Starhub, PacNet) on the provisioning process and billing of the new bandwidth schemes.

Ø Product management – account management to wholesale broadband customers

(e.g., Starhub, PacNet, ViewQwest, etc.) which included:

• Managing of all provisioning processes of existing bandwidth schemes. Page 6 of 7

• Escalation of all technical and QOS issues and follow through to ensure timely resolution.

• Active resolution of all billing issues.

• Calculation of monthly wholesale OTC & MRC and adjustment of wholesale broadband customers’ rental commitment.

• Delivered a consistently high quality of customer service to the ISPs. Ø Projects:

• Execution of nation-wide SingNet broadband free speed upgrades migrating projects to migrate existing subscribers to new bandwidth schemes.

• Execution of nation-wide broadband technology enhancement projects to migrate subscribers to new technology platforms (ADSL to ADSL2+). Ø Other duties included weekly & monthly reporting, monthly wholesale rental forecasting and submission of monthly Telco figures to IDA. Reason for leaving: career advancement, sought marketing roles opportunities.

Dec 1999 – Oct 2003

Epson Singapore

Business Support Executive, Corporate Business – Laser Printers (SEA) Responsibilities:

Ø Provided sales & marketing support to SEA corporate business development team.

Ø Managed the production of all marketing literature with re-adaptation to local languages.

Ø Coordinated regional product training sessions for corporate clients and conducted product demo sessions for prospects.

Ø Performed first level technical support for corporate clients in the SEA region. Ø Acted as SEA regional SPOC for technical escalation to HQ in Japan. Ø Other miscellaneous duties (e.g. reporting, planning of resellers’ events etc.) Reason for leaving: career advancement.

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Ø Intermediate skills in:

• MS Office Suite

• Google Suite

• Sharepoint

• Project Management – Agile, JIRA

Ø Chinese and English languages (working level proficiencies) IT PROFICIENCIES


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