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Sales Marketing

Lakewood, CA
40000 to start
March 08, 2018

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Thomas A Montella

**** ******** ** * Lakewood California 90713 562-***-**** Home562-***-**** Cell Email

Professional Summary

Results-oriented professional with extensive experience and demonstrated skills in territory sales and

New distribution of high profile wine, spirits, and non-alcoholic beverages. Background in design and implementation of effective cold calling, marketing, merchandising, and display strategies to introduce new products, ensure sales success, and increase market share. Proven track record managing sales efforts resulting in quality servicing of accounts and increased gross revenues on a consistent basis. Promoted quality training of staff on sales and marketing with focus on sales techniques and product knowledge.

Able to identify specific needs of clients and troubleshoot problems to ensure mutually satisfactory business relationships and long-term sales success. Analytical and innovative with through knowledge for the wine industry. Coordinate tasks within quality standards and established deadlines. Excellent interpersonal communication skills; interact with management and staff at all levels.

Skills and Accomplishments

Sales and Marketing

Promoted direct sales and marketing for extensive and diversified client base in beverage industry throughout state of California

Consulted with clients on merchandising, wine selection, and advice on food and wine combinations

Identified specific client needs, opening new accounts and successfully managing existing and growing client base

Coordinated sales calls and follow-up on key accounts, ensuring long-term business relationships

Effectively managed accounts with focus on quality and overall satisfaction

Track record of success in managing hundreds of accounts and significantly increasing sales, distribution, and overall market share

Business Management and Development

Oversaw all territory operations to ensure quality, efficiency, and consistent business growth

Coordinated all administrative functions for accounts to ensure effective servicing

Conducted training of staff on effective sales techniques and company policies and procedures.

Communicated with sales representatives in selection of wine for retail stores

Established innovative sales promotions and programs

Coordinated wine tasting at specialty stores and other locations

Gained thorough and contemporary knowledge of wine making/evaluation and Enology

Thomas Montella Page 2

Key Accomplishments Won gold and silver medals at the L.A. and Orange County Fair Red Wine competition

Coordinated racking operations and supported lab evaluations at15,000 case/year winery for 20 years

Produced Cabernet Sauvignon and Chardonnay wine for 20 years, winning Gold and

Silver metals for Cabernet Sauvignon at the L.A and Orange County Fair Competitions

Successfully completed all extension courses in wine making and evaluation at U.C.Davis

T & M Electric- Lakewood, CA 1 / 1980- Present

Pacific Snapple Distributors- Tustin, CA 06/1996-03/2000

H& L Distributors- Santa Fe Springs, CA 06/1992-06/1996

Markstein Distributors- Long Beach, CA 01/1991-03/1992

Young’s Mkt Co Los Angeles CA 05/1988-02/1992

Gallo Wine Co Los Angeles 06/1986-03/1988


Long Beach City College

Associates of Science Degree in General Industrial Electricity

California State University- Long Beach

Extension courses in Wine Evaluation of California and Wine Regions of California

University of Davis

Extension courses in Fundamentals of Wine Making, The Taste of the barrel, and Successful Wine Making

Professional Associations

Member Distillery Wine and allied Workers International Union (AFL/CIO) Order of the Palate. (Wine Education Organization)

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