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Project Manager Social Media

North Miami Beach, Florida, United States
March 07, 2018

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Thomas Beck

Project Manager

*** *. ***** ***., ***. 525 West Palm Beach, FL 33401



Project manager with a proven track record of delivering results:

• Lead the implementation of new Paley Institute website and social media strategy

• Online initiatives drove a 51% lift in website visits

• Managed web and social media campaigns that generated 15% more leads

• Content writing and search engine optimization resulted in #1 Google search for multiple relevant keywords Interests

Poetry (reading it, writing it, memorizing it), learning new things, reading books of all sorts, cooking (especially salmon), traveling (going to London this summer), painting Bob Ross inspired landscapes, and learning French Experience


Paley Orthopedic & Spine Institute – Project Manager

• Managed multiple projects in a rebranding campaign for a physician group that attracts patients from over 95 countries

• Designed social media campaigns that resulted in 700% increase in reach

• Oversaw marketing campaigns to grow the practice from two physicians to nine, resulting in 350% increase in new patients

• Website and social media referrals comprise 40% of new patient referrals for the practice 2013-2015

Paley Orthopedic & Spine Institute - Web Developer

• Developed new website that resulted in 51% increase in new visitor traffic

• Analyzed the site using Google Analytics to drive 15% more leads

• Promoted to project manager to oversee new branding initiative Education


Amherst College - BA with Honors

• Double major in English and Biology

• Honors Thesis on evolutionary biology

• Co-founded the Amherst Film Club to teach fellow students video production skills Skills

• Web Development - Taught myself HTML, CSS, and JavaScript to help build new Paley Institute website

• Copywriting - Wrote all the copy for website and social media campaigns

• Design - Developed graphics and videos for Paley Institute web and social media

• Search Engine Optimization - Worked with third-party vendors to maximize the SEO presence of the new Paley Institute website

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