Sign in

Seasoned Healthcare Sales Executive

Sun City, Arizona, United States
March 09, 2018

Contact this candidate


Rudy Varela

***** * *****

Fountain Hills, AZ 85268


Healthcare I.T. Sales & Marketing Executive.

Senior Healthcare IT Sales Executive with over 25 years’ experience building and leading top performing sales and marketing operations with Fortune 100 companies like McKesson, Unisys and Honeywell. Strong technology and information systems background with emphasis on healthcare software solutions and consultative sales. Established a record of success building long term relationships at the highest levels of corporate healthcare organizations. Persuasive negotiating skills with a strong professional executive presence. Career driven and goal oriented.


IT Healthcare Business Development

C Level Account Management & Retention

Healthcare IT Strategic Market Planning

Executive Presentations & Negotiations

IT Reimbursement Analytics

Revenue Cycle Management

Project Management

Healthcare IT Solutions Consulting

Product Implementation & Training

IT International In-direct Channel/Resellers


Extensive Latin America and Europe Healthcare Sales Background w/McKesson Corp

Directed McKesson business unit annual sales growth 20% for 5 years

Developed successful Information Systems markets in the UK, Australia & Latin America.

Provided worldwide product marketing support for UNIX based healthcare systems in support of 200 Sales and Support personnel at Honeywell Corp.

Managed 5 Unisys Sales Branch offices and a 29 million P&L

Introduced & Demonstrated UNIX based healthcare solutions at the Unix International Committee in Paris, France.

Penetrated the UK market and sold healthcare software products to the National Health Service (NHS). Introduced and sold 2M clinical software to “Petroleum”of Venezuela.


In-depth knowledge of the Healthcare IT industry / IT trends and related business challenges

Proven selling experience in large ticket Software Solutions and related Services

Exemplary Business Development planning and execution skills

Skilled in major account strategic sales and sales management

Strong level of experience in consultative sales relationships

Executive level presentation skills and experience with conference public speaking

Exceptional consultative relationship building skills



Vice President of Sales


Austin, TX

Directed the recruiting, hiring and training over 80 experienced health care sales personnel for the newly established iMedisuite Healthcare Software Company. Reported directly to the President and CEO Sean Darwish.

Vice President of Sales (109*-****-****

Restoration Insurance Billing

Gilbert, AZ

Responsible for sales and marketing programs in the Western United States. Success penetration with complex billing software solution services. Reported directly to Joseph Johnson CEO

Sales Director, West Region 2011-2013

NAVEOS Analytics.

Chantilly, VA

Managed major healthcare reimbursement analytics IT system sales in the Western U.S., Hawaii and Alaska Region selling revenue cycle solutions for Providers and Healthcare Systems. Focus on CMS regulation change to improve financial position under new 2014 DSH Rule. Reported directly to Mike Sabo, Senior VP, Regulatory

Called on C-Level at Major Medical Centers & Health Systems in the Western States

Products included full cycle federal reimbursement analytics

Remote Host solutions designed to improve Title XIX and XVIII reimbursement

Developed strategic market sales plans for the region US West Region

Met with CNO’s, CEO’s. CIO’s and Medical Directors on “ CMS meaningful use”

Impact to the Healthcare Physician population.


Regional Sales Vice President – 2009 - 2011


Emeryville, CA

Managed the strategic business direction for penetrating the healthcare financial market at major medical centers in the Southern portion of the county. Software products and solutions software were aimed at the Revenue Cycle Management and Control of the healthcare enterprise's financial operations market. Called exclusively on Chief Financial Officers with extensive board level presentations.

Independent Healthcare IT Consultant 2002-2009

Consulting practice established primarily to support a six sigma start-up company. Established IT Healthcare consulting agreement worth $170,000,

Account Executive, VP Sales, VP International Sales 1991 - 2002

McKesson Corp

Phoenix, AZ

Designed and managed healthcare information systems sales plans nationwide focusing on major medical centers, health plans and insurance organizations. Consultative and Solution selling techniques were used to penetrate medsurg sales and grow annual and quarterly revenue sales objectives. Five (5) consecutive years credited for growing business unit sales revenues from $2M to $24M.

As Vice President of International Sales, established sales and marketing plans for the successful penetration of markets in the UK, Latin America and Australia. Products included enterprise wide systems (financial, medical records, patient accounting) aimed at large government run (NHS) healthcare operations.

As a Vice President of U. S. Sales I successfully managed a sales force of 20 account representatives growing markets throughout the U.S.

Director, UNIX Product Marketing 1988 – 1991

Honeywell Information Systems

Phoenix, AZ

Provided UNIX based marketing support for 600 sales personnel worldwide. Traveled 80%.

District Sales Director 1976 - 1988

Unisys Corp.

Phoenix, AZ

Directed the Southwest Region with $24M annual P & L responsibility in the operation of six sales branches including Las Vegas, Phoenix, Albuquerque, Tucson and El Paso. Region annual sales revenue results varied between $2M and $3M. Primary market focus was the large scale sales of computer hardware systems to major medical centers. Sales force included 7 sales representatives in Nevada, Arizona, New Mexico West Texas. Other staff consisted of customer service, finance and technical support.


High School Graduate: El Paso High School 1960

Texas College of Mines: Finance

IBM and Honeywell Executive Sales Education 1970 & 1982

UNIX Certification Training Paris France. 1986

Professional Certificates: Private Pilot License

Contact this candidate