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Executive Assistant with great business background and language skills

San Jose, California, United States
March 01, 2018

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Kenan Chen

Innovative and progressive professional with extensive career dedicated to the design, sales, development, and marketing of LED, Semiconductor, and LCD Panel products industries.

Creative and strategic senior leader providing global teams and customers with innovative and forward-thinking products. Key in penetrating previously-unexplored market channels that expand bottom-line revenue, industry relationships, and brand awareness. Astute business and financial partner ensuring streamlined project deliverables with good understanding of design for maneuverability and P&L oversight to facilitate successful operations and sales initiatives.

Areas of Emphasis

• Dynamic Marketing Strategies

• LED & Product Design

• Supply Chain Management

• ROI Analysis

• Process Improvements • Global Channel & Account Sales

• Product Packaging

• Cost Modeling & Forecasting

• Value Engineering

• Cross-Cultural Communications


NESORA LIGHT TECHNOLOGIES, INC., Campbell, CA 05/2007-Present

General Manager & Product Development

Built and presently operate company with industry leadership to build and develop sales network for new market channel adoption of LED technology.

Achieve over 35% growth sustained for eight consecutive years within $1.2M global LED technology company.

Selected Achievements:

• Envisioned design, built, and launched multiple LED product platforms for multiple markets, expedited through streamlining manufacturing process (design for manufacturability exercise) and acceleration of certification process with regulatory agencies.

• Streamline payments, sales transactions, and receivables with implementation of new eCommerce system.

• Conduct market research to identify and network with key channel partners to expand footprint across executive, supply chain, and customer platforms.

• Building, and managing supply partnerships and distribution strategies worldwide: Expanded market channel growth through leveraging of executive, supply chain, and customer networks

• Select suppliers and subcontractors to expand presence and brand awareness into Asian market, and negotiate crucial contracts to fulfill service expectations

• Educate customers using innovative training system to define technology applications, usability, and troubleshooting.

• Create collateral, videos, design, and advertising launched across digital and traditional print media.

New Wave Research, Inc. 05/2004-07/2006

Marketing Director

Strategized marketing plans, innovative product line, and P&L for $36M privately-owned equipment manufacturer for LED and flat panels.

Cultivated relationships with LED and LCD panel manufacturers, providing them with cutting-edge new designs developed for panel laser scribing equipment to satisfy laser technology outlined in customer specifications.

Selected Achievements:

• Established and monitor product life cycle to quickly identify areas of improvement, to provide resources to cross-functional teams, and to ensure accurate and timely production.

• Captured over 50% of bottom-line revenue through successful launch of industry-first and patented laser repair and laser scribing equipment.

• Executed comprehensive training to engineers and customer, providing detailed information to ensure customers' and employees' in-depth understanding of use and performance of technology.

AGILENT TECHNOLOGIES, INC., Santa Clara, CA 09/2000-05/2004

Semiconductor Product Group,

Worldwide Channel Marketing Manager

• Increased monthly run rate by 50% and grew average design win conversion rate from 10% to 18% to exceed $700M distribution business objective.

• Maintained, evolved, and stimulated design activities for design registration program (DRP), a strategic Agilent SPG channel demand creation program with resale revenue of ~$35m/quarter.

• Collaborate with business units in defining strategic market development plan in the industrial market segments.

• Developed and Implemented Product Forum event in all 3 regions to ensure constant engagement with channel partners on product strategies and roadmap

ARROW ELECTRONICS ASIA PAC LTD., Singapore 12/98-8/2000

Regional Supplier Business Manager

• Grew Arrow AP’s key suppliers’ (TI, Cypress, HP/Agilent, & STMicro) business 2X within 2 years.

• Improved and negotiated competitive advantage through terms, conditions, rebates, and programs with suppliers.

• Collaborate with individual Country Product Marketing Managers in rolling out supplier business strategies.


Asia Pacific Sales & Marketing Business Planning Manager, Consumer System Group

• Performed business & competitor analysis, forecast, and monthly sales operations review on market intelligence/trend on consumer related applications.

• Developed strategic and long range business plan for OTP-ROM, to roll out to regional sales staff

• Developed and deploy long range business plan for OTP-ROM, Smart Card information transfer chip, USB applications, Consumer DSP and embedded microcontrollers components.

Account Manager, Japanese Transnational Sales & Marketing

• Managed and developed new Japanese distribution channels in Southeast Asia and grew sales revenue 2X within 1 and half year.

• Nurturing the growth of Japanese accounts to meet the yearly sales target with Motorola Analog, Discrete, Logic, PC Keyboard/Mouse/Monitor USB, DSP, and MCU devices in PC peripherals and consumer related applications

MOTOROLA/FREESCALE SEMICONDUCTOR, INC, Austin, Texas 0 7/1991 - 08/1995

Assembly Quality Assurance Engineer


Manufacturing Process Engineer


Manufacturing Process Engineer


Bachelor of Science in Mechanical Engineering

University of Arizona, Tucson, AZ

Professional Affiliation: American Lighting Association

Language Proficiencies: Fluent in English, Mandarin, Taiwanese, Cantonese, and Japanese

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