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Marketing Sales

Location:
Miami, Florida, United States
Posted:
February 27, 2018

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CARLOS J. GARCIA

QUALIFICATIONS

Experienced professional with strong marketing skills and expertise in Hispanic media relations and event production.

•Great idea generator and project creator.

•Strong management capabilities directly contributed to market penetration in a highly competitive industry; maximized marketing knowledge, presentation and account management abilities.

•Fluent in English and Spanish

•Outstanding relationship-building, market research, negotiation and communication skills.

•Experienced in working with International companies in Latin America, Europe and the US.

•Collaborated on several non-profit events to get funds for different causes.

EXPERIENCE

PRESIDENT - GENIOS DEL HUMOR/ARLEKIN PRODUCCIONES; MIAMI,FL - ECU JAN 2012 TO PRESENT

Started a company that generates entertainment experience.

•Worked on a successful event ECUADOR AQUI ESTOY where very well known artists such as Carlos Vives, Franco De Vita, Chayanne, Maluma, among others, participated to send money to the victims of the Earthquake in Ecuador.

•Produce theatre, comedy and music events in different venues in the United States and Latin America providing great experiences in entertainment.

•International booking of well-known artists such as the Harlem Globetrotters, Ricardo Montaner, among others.

•Oversee the entire process of event production, sponsorship activations, and relationship building with clients and brands.

•Create and develop a new brand that has brought Latin entertainment to Miami, “Los Genios del Humor.”

•Create successful marketing campaigns via traditional and digital channels to achieve prominent positioning for events, clients, and ticket sales.

•Represent many of today’s top entertainers and comedians from Latin America.

•Solid media relations within Hispanic market. Work closely with TV stations, radio and traditional media to promote artists and events.

•Produce musical and entertainment events in South America and the United States, bringing sponsors, and investors to participate in these projects.

PRODUCTION DIRECTOR - MAVERICK PRO: MIAMI, FL AUG 2015 - APR 2016

Represented a very well known celebrity of the US Hispanic market.

•Managed public relations through media pitches, press release deployment, and traditional and digital media hits .

•Created and developed detailed marketing strategies for a new show, which resulted in traffic growth.

•In charge of logistic details and traveling coordination for artista and staff.

•Managed the brand FERNANDO ARAU.

•Supervised the website development, photoshoots and media material.

•Sought potential sponsorships and negotiated commercial agreements.

•Booked and developed new relations with companies around Latin America to present the brand FERNANDO ARAU.

DIRECTOR - EDGE MEDIA COMMUNICATIONS; MIAMI,FL 2008 TO JAN 2012

Started a new digital solutions company to offer clients the best alternatives to explore the new media opportunities.

•Created new clients database internationally, generating new business for the company.

•Planned and deployed digital media and marketing campaigns in the United States and Latin America.

•Worked with companies internationally on mobile marketing campaigns that have resulted in market share growth.

•Worked closely with advertising agencies on creating, designing and implementing new Internet marketing campaigns.

•Developed strategic alliances with companies worldwide to explore opportunities in the US Hispanic and Latin American market.

•Worked closely with well-known Latin artists, representing them and managing their image and business.

•Managed a complete team of developers and designers overseas that worked on blackberry, iPhone, iPad applications, website creation, 3D design and other digital solutions.

•Created multiple mobile marketing products for clients to provide digital solutions that ultimately grew their business revenues.

MARKETING & SALES DIRECTOR/CONVERGENCE DEPT.,LATINODE; MIAMI,FL 2006-2007

Started a new department within the company, specialized in digital content, convergence and new media.

•Developed new business strategies, forecasts and business plan for new department

•Identified new opportunities in the digital content realm

•Planned and implemented various business models that allowed us to compete against well-established companies

•Built relationships with different players on the business, such as aggregators, content providers, customers, etc. not only in the US but in Latin America and Europe as well

•Obtained and created new valuables products to be launched and commercialized,

•Worked closely with clients, generating opportunities in the new digital era and new sources of income for their brands, products and services.

BENEFITS SPECIALIST, CARNIVAL CRUISE LINES; MIAMI, FL 2004-2006

Under direct supervision of Payroll Shipboard & Benefits Director, responsible of the relationships between the Shipboard Payroll and company’s high range officers. Handled multiple tasks and developed new strategies to improve the department’s operations, taking care of all benefits related issues with personnel.

•Maintained strong relationship with company’s high range officers

•Identified revenue generating opportunities and built solid customer relationships

•Processed shipboard employee’s retirement and loans, audited and transmitted crew wire requests, processed pension reports, new hires, health insurance, and assisted with inter-departmental investigations and bank trace requests

•Preparation of journal entries, G/L accounting, and data.

EDUCATION

ESEM, Madrid, Spain - Master of Marketing & Management

UNIVERSIDAD DEL PACIFICO, Guayaquil, Ecuador - Bachelor of Business Administration in Marketing and Sales (Minor: International Business),

SKILLS

•Strong presentation skills

•Proficiency on Mac & PC

•Honest & Self motivated team player

•Vast knowledge in social media

•Fluent in English and Spanish

•Mobile Marketing Knowledge



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