Objective

Mark Gurello

*** ****** *.

Lake Ronkonkoma, NY 11779

Home 631-***-****

Cell 516-***-****

ac4mex@r.postjobfree.com

Traits

To obtain a position in which I can utilize my twenty-three years of experience of database marketing, analytical, and management expertise to lead a company into the future.

Computer Skills

I am an expert data analyst with strong management and data mining skills, an established ability for improving Profit & Loss strategies and cross-department synergizing to maximize efficiency.

Education

Extensive database expertise. Fluent in SAS and Access. SQL and Omniture knowledgeable, with web building skills.

State University of New York at Stony Brook, Stony Brook, NY

Bachelor of Science in Applied Math and Statistics May 1994

Experience

Marketing and Database Manager Jake’s 58 Hotel & Casino (Delaware North), Islandia, NY (2/17-Present)

Plan, direct, and implement all marketing and promotional programs

Maintain a database of all customer historical data

Manage Database Specialist and Graphic Designer

Work with IT to integrate outside software into company database

Write and enforce internal controls

Analyze results of promotions

Datamine trends for new promotions

Manager of Reporting, Analysis, and WFM 1800Flowers.com, Carle Place, NY (1/13-11/16)

Analysis and interpretation of agent and department performance

Breakdown key metrics to predict staffing needs

Reconcile all outsourced partner billing invoices

Data mine and ad-hoc analysis of key sales and service drivers

Builds custom reports using SAS and SAS EG

Reviews analytics to improve customer experience

Liason to outsourcers to ensure their reporting is accurate

Assistant Director of Database Marketing, Direct Brands, Garden City, NY (3/00-12/12)

Oversaw all analysis and day to day operations of Database Marketing

Developed new strategies for profit improvement

Offered recommendations concerning business and financial decisions

Analyzed and created custom web reports using Omniture, Discover, and web logs

Presented complex models in layman’s terms

Managed employees and developed their abilities to become self-sufficient leaders

Liaison with all department heads including senior management

Used segmentation of database to enhance email effectiveness

Managed CRM effort to maximize Profit & Loss; improve customer lifetime value

Advised Marketing on feasibility and implementation of all new programs