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Manager Marketing

Mississauga, Ontario, Canada
February 24, 2018

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E: M: +1-647-***-**** 2550 Cushing road, Mississauga, L5K 1X1

Marketing professional, MSc. Biotechnology & MBA Marketing, with 8-years across Pharma & Medical Devices. Expert in branding & communication, strategy, new product launches, portfolio expansion, clinical strategy, customer relationship management, business development, alliance management. PROFESSIONAL EXPERIENCE

Klinical Systems Inc, Mississauga, Canada, Sr Account Manager Oct 2017

• Launch Mayo Clinic’s decision support tools for Critical Care Units and Emergency Departments in the Canadian market

• Oversee digital and social media marketing efforts to develop awareness of Mayo’s clinical technologies Smiths Medical, Mumbai, India, Marketing Manager 2013-17

• Drive marketing activities for medical devices & equipment in Vascular Access portfolio, reporting to Marketing Director – APAC, Tokyo. Tasked with expanding a nascent portfolio in Greater India and achieve 1M GBP in revenue

• Managed General Anaesthesia, Respiratory & Critical Care portfolios, contributing 50% to revenues of the devices vertical as Brand Manager

• Business Development: Successfully partnered with a German supplier to introduce venous access product in Greater India, SE Asia, and select global markets

• New product launch: Introduced Arterial Blood Gas Sampling Kits and positioned it to change current clinical practice

• Market penetration project: Introduced a premium device for managing COPD in hospitals, to the home-care market through partnership with a pharmaceutical player

• Experience with diverse teams: Collaborate with Global Product Managers in UK and US, and teams in SE Asia

• Crafted a year-long communications campaign on core brand value of ‘quality’ with a leading creative agency, winning an award at the Mega Corporate Film Festival and Awards 2017

• Moderated advisory-board on chest drainage with leading KOLs to arrive at go/no-go decision on product launch Biocon, Bangalore, India, Product Manager, Oncology 2009-13

• Led a 2-member team of brand executives, and had additional responsibility in Alliance Management for SAARC

• Led strategy for Abraxane (in-licensed from Celgene USA); innovative, best-in-class, FDA-approved chemotherapeutic, for metastatic breast, lung, ovarian, pancreatic cancers & melanoma

• Held round table meetings with Oncology KOLs on sidelines of conferences (ASCO) in San Francisco and Chicago

• Organized international symposium led by KOLs from US and Europe with leading national/overseas oncologists

• Demonstrated >30% growth YOY taking it to one of the fastest growing brands in the Oncology market, and over- taking a market leader to be the 2nd largest brand in the paclitaxel/docetaxel market

• Utilized physician-level analytics to build Tracking Model on Rxs, sales & ROI, to drive decision-making. Presented model to CMD and BUs as the only junior employee, and it was recommended for deployment across divisions

• Indication expansion (go-to-market strategies): Successfully launched product for treatment in lung and pancreatic cancers, and generated insights for ovarian cancer and melanoma

• Investigator-Initiated Studies and Data Collection: Co-ordinated a multi-centric study (12 centres) to evaluate over- expression of biomarker (SPARC) and correlate with treatment efficacy, and designed testing program for patients EDUCATION

• Certificate in Business Innovation, University of Toronto (2017-present)

• MBA Marketing, SIES College of Management Studies, Mumbai, India (2008-10)

• MSc Biotechnology, University of Mumbai, Mumbai, India (2006-08) with publications in 2 leading journals LANGUAGES English, French, Hindi, Malayalam, Marathi PUBLICATIONS 1) Leucine125Valine gene polymorphism of PECAM-1 and Myocardial Infarction in Indian population. Indian J Clin Biochem 2010 2) Role of matrix metalloproteinases in coronary artery disease. Indian Heart Journal 2009 VOLUNTEERING

• The Voice of the Martyrs, Canada - Communications & Admin support

• Save the Mothers, Canada - Communications consultant

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