Regional Sales Manager
Expertise in developing relationships and securing sales within the Foodservice Industry
Visionary Leader and Top Producing Sales Management Professional with extensive knowledge in large territory management, new business development, and account management. Skilled in dealing within food service and retail markets. Increased sales and profits by developing strong relationships with clients, staff, and management from initial contact through implementation. Proven ability to develop employees and excel in challenging and competitive environments.
New Market Development Account Retention Brand Management Competitive Analysis
Restaurant Operations Management International Sales Staff Development Market Positioning
Tactical Market Plans Strategic Planning Customer Service Sales Forecasting Direct Sales
Professional Networking Team Building Consultative Sales High-Impact Presentations
Vie de France Yamazaki – San Francisco, CA 04/06 to present
International foodservice & retail bakery manufacturer producing upscale frozen European inspired pastries, breads, doughs, croissants, and desserts.
Regional Sales Manager
Execute strategic sales plans for this high end bakery manufacturer providing doughs and finished bulk goods to food service and retail distribution channels. Oversee and manage expansive territory including Western United States, Alaska, and Canada. Generate optimum sales results through active listening, leading and coaching sales personnel in addition to direct end user responsibility.
Exceed territory profit goal by 106% (2017) through depleting distributor SMR, controlling sample, travel budgets and distributor price exeptions and rebates.
Increase sales 104% generating annual territory revenue to $4.4M (2017). This was accomplished by securing new tier II distribution, personally calling and closing LLO’s and directing sales network. Effectively manage yearly sales plans, secure new accounts, and develop foodservice/retail distributor network.
Successfully train and coach direct sales network. Launched over 20 new product lines through account development, sales training work shops, producing additional distributor account business.
Improve under-performing Canadian Market. Enhance distributor marketing plans and manage U.S. currency conversion rates allowing for profitability growth.
Decrease sales expenditures 10%. Create and implement territory sample and marketing cost-cutting measures while maintaining high customer satisfaction.
Drayton Enterprise – San Francisco, CA 12/04 to 02/06
Manufacturer and supplier of frozen dough and specialty bakery products specializing in the Pizza industry throughout Western United States.
Director of Sales
Managed expansive territory, provided foodservice expertise, and developed multiple new business opportunities. Utilized benefit-based sales approach increasing brand awareness.
Generated 40% regional sales increase for fiscal year 2005. Secured major distributors including Sysco Arizona, and Core-Mark through client education and training.
Cultivated existing chain accounts such as Pizza My Heart and worked with Costco, Straw Hot Pizza and closed on Amazing Jakes Entertainment centers. Closed on street Pizza / Italian accounts in the West.
Core-Mark International – San Francisco, CA 02/97 to 12/04
Leading marketer of fresh and broad-line supply solutions to the convenience retail industry. Offers a full range of products, marketing programs, and technology solutions to over 24,000 locations.
Operations & Sales Manager
Directed and provided sales support to 13 Regional Sales Managers within a 16 state territory. Developed winning attitude through training, staff development, and motivational strategies.
Coordinated store openings and sales of equipment. Oversaw development and training of 145 stores and chain accounts. Bakery equipment included, Rational Ovens, Delux Ovens and proofers, Impinger ovens and refrigeration units.
Instrumental in brand identity conversion for 80+ locations within strict 2 month timeframe.
Increased same store sales 16% (2001) and 18% (2002) using productivity improvement, marketing strategies, and multi-site management skills.
Conceptualized, wrote, and produced sales and marketing videos establishing brand awareness, improved sales practices, and marketing plans.
Work within collaborative environment with Brokers and Manufacturer representatives ensuring synergistic team atmosphere.
Education & Training
Northern Michigan University – Marquette, MI
National Restaurant Association
The Dale Carnegie Course
Graduate Assistant Dale Carnegie Course
Zenger Miller’s Front Line Leadership Work Shops
Foodservice and Retail Distributor Partnerships
Strategicly partnered up and worked with the following distributors during 11 years with Vie de France:
Sysco Central California
Sycoo San Francisco
US Foods San Francisco
US Foods Reno
US Foods Seattle
Ledyard Santa Cruz
Wilcox San Francisco
Mike Hudson Petaluma
Unified Grocers Stockton
Unified Grocers PNWest
C&S Distribution Stockton