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Management Financial

Guayaquil, Guayas, Ecuador
February 19, 2018

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Roberto De la Cruz Urquizo, MBA

Immigration status USA: Resident

Cell: (593-*-********


Financial and Control Management Executive with 28 years of experience including 11 years in a big 4. My professional career was developed in several countries in Latin America, working with tax laws of different countries, and requests for information and reporting required by each country, and/or each company. I have completed two MBA. Proven senior-level experience in executive decision-making, policy direction, strategic business, planning, financial and personnel management, research and development. Committed to the highest levels of professional and personal excellence. Multilingual (Spanish, English and Italian) has a demonstrated track record of success in relation to:

Financial executive

Project Management

Financial reporting/analysis

Cash-flow/financing/bank relations

Cost controls/reductions


Research/planning tax

Problem solving/negotiating

Mergers & acquisitions

Strategic/operational planning


Twenty-seven years’ experience in financial management, reporting and strengthening internal controls.

Professional education, “hands on” controllership and CFO experience.

High energy, commitment to profits and ability to work under intense pressure while meeting tight deadlines.

Leader of special projects, initiating financial strategies, developing and implementing business solutions.

Expert financial modeling techniques and highly proficient in using Excel.

Designed and implemented many expenditure control and financial reporting systems.

Using new technology enhanced the quality, integrity, accuracy and timelines of financial and business information.

Dealt with complex accounting issues.


Tropifrutas S.A. May, 2017 – To date


Financial Manager

Main duties

Responsible for Accounting, Tax, Treasury, Collections, Financial Planning, Human Resources, Purchase, and Systems.

Ensure that internal and external reporting requirements are met, forecasting on a monthly and quarterly basis and annual budget.

Preparation of biweekly cash flow forecasts and working capital management.

Discuss and solve audit issues with external auditors.

Update and document Accounting, Reporting, Planning, and Human Resources process.

Modeling of tax – saving initiatives.

Assess political / regulatory change in Ecuador.

Independent Corporate Advisor November, 2013 – April, 2017

The services provided have been framed in Outsourcing of financial and administrative management, valuation and due diligence of companies, and accompaniment in the subsequent sale or purchase, advice in the Refinancing of liabilities, Project Management, Business Process Management, Organizational change management, and evaluation of the financial and tax management.

Member of Alcor Corporate, Univisa S.A., and Autoline S.A. Boards.

Impregilo S.p.A.

Colombia Branch (expat)

August, 2011 – October 2013

Third Set Locks Panama Canal (expat)

December, 2009 – July, 2011

Railway Line Puerto Cabello – La Encrucijada (Venezuela) (expat)

November, 2006 – September, 2008


Administrative, Finance and Control Director

Main duties

Responsible for Accounting, Treasury, Warehouse, Purchase, Systems, Human Resources, Cost Control, and General Services.

Relation with internal and external auditors and tax advisors.

Management, analysis and budget control.

Financial analysis and monthly presentation of results.

Preparation of the monthly financial package for Corporate.

Forecast and manage of the cash positions (including intercompany loans and transactions).

Evaluation of treasury products and services (including payables solutions, short term investments, etc.) for optimize structure and negotiating with banks and other service providers.

Design, establish, and maintain an organizational structure and staffing to effectively accomplish the department's goals.

Design, implementation and oversee of tax plans.

Management of tax reporting, ensures the compliance of tax laws, and oversees of claims.

Assessment of guarantees and insurances in local and international markets.

Complies with legal requirements by studying existing and new legislation; anticipating future legislation; enforcing adherence to requirements; advising management on needed actions.

Maintains financial staff job results by coaching, and counseling, employees; planning, monitoring, and appraising job results.

Alcor October, 2008 – November, 2009


Finance and Control Vice President

Companies of the Group

Corporación Ecuatoriana de Televisión (television channel)

Televisora Nacional Telenacional (television channel)

Senefelder (graphical industry)

Ensa (magazines)

Univisa (cable television)

Main duties

Monthly analysis of conglomerate companies related to: productivity, efficiency, and profitability of business

Management, analysis and budget control.

Analysis of macroeconomic environment and changes in legislation, and their impact on the companies; advising management on needed actions.

Restructuring liabilities and finance sources.

Financial analysis covering revenue enhancing and/or cost-reducing opportunities, proposing changes to internal processes, and new business strategies, and recommending strategies to enhance profitability.

Financial analysis of projects, financial modeling, and ad hoc analysis as required by management.

Implementation of IFR s.

Ensure compliance with tax laws and regulations.

Development of tax planning strategies and opportunities as required.

Presentations to Board of Directors of the financial performance

Compañía Anónima El Universo July, 2003 – November, 2006


Corporate Controller

Companies of the Group

Compañía Anónima El Universo (newspaper)

Super (newspaper)

Radio City (radio)

Canodros (tourism)

Main duties

Management, analysis and budget control.

Evaluation and monthly presentation of the financial performance of the companies and conglomerate.

Operational, financial and systems audit.

Relation with external audit and tax advisors

PricewaterhouseCoopers August, 1996 – July, 2003


Manager of Auditing and Finance Division

Main duties

Provide assurance services to owner-managed clients in a broad range of industries.

Examine financial records and transactions to ensure accuracy and compliance to accounting standards, procedures and internal control.

Recommend improvements to accounting systems and management practices.

Prepare and analyze financial statements and reports.

Supervise, manage and mentor junior staff.

Main Clients include:

Banco de Guayaquil and the subsidiaries (financial group)

Banco del Pacífico and the subsidiaries (financial group)

Emetel y Pacifictel (telecommunication)

Compañía Anónima El Universo (newspaper)

Consegua y Conorte (motorway concessions)

Impregilo (construction)

International auditing of Banco del Progreso (bank)

Main projects include:

Due diligence of: a) specific lines at Unilever Ecuador; b) American Express and Visa Filanbanco; and, c) Baltek (balsa wood industry)

Valuation and selling process of Nestlé Ecuador

Valuation of: a) Oleica Group; b) Banred; and, c) Mavesa

Evaluation of credit portfolio of: a) Aserval; b) Invesplan; c) Banco del Tungurahua; and, d) Filanbanco

Banco Popular April, 1993 – August, 1996


Financial Control Officer of Management Information System


Analysis and control of financial statements of the Bank, national and international subsidiaries, and by each of the branches and agencies in Ecuador.

Budget elaboration and control for the Bank and its subsidiaries.

Due diligences of banks of Colombia, Venezuela and Peru.

Price Waterhouse April, 1989 – April, 1993


Auditing Division Senior


Member of the Audit Committee of Bank of Guayaquil S.A. (2008 – 2010)

Member of Alcor Corporate and Univisa Boards (2008 - 2009)

Responsible for the implementation of the processes of independence and SEC policies and member of the Technical Committee in PwC (2002 - 2003)


Post – graduate MBA Université du Québec á Montréal (Montreal - Canada)

MBA Universidad Francisco de Vitoria (Madrid – Spain)

Major in Project Management, Stetson University (Florida – USA)

Financial Engineering Diploma, Instituto Tecnológico de Monterey

Working towards a CPA designation

Graduate studies Business Management, Universidad Central del Ecuador

Languages Spanish


Italian (understanding)

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