LETICIA GARCIA

** * ******* ***, *** Jose, CA

929-***-**** ac4hpu@r.postjobfree.com

OBJECTIVE

Seeking marketing position utilizing analytical, communication, teamwork and leadership skills MAIN ACHIEVEMENTS

• Planned, created and executed my own footwear and handbags’ brand, called Nuella, in Brazil.

• Launched it in a wholesale operation, and through the positive results, I was able to expand the brand for online operations and then to a physical store.

EDUCATION

Fashion Institute of Technology, State University of New York Associate in Applied Science, Fashion Business Management – December 2017 (GPA 3.68) Continuing Education: Footwear Design & Construction – December 2012 Istituto Europeu di Design- Sao Paulo, Brazil

Master of Arts Fashion Marketing and Accessories Design – April 2012 Fundaçao Getulio Vargas- Sao Paulo, Brazil – April 2010 Master in Marketing with Specialization in Sales

Centro Universitario Senac - Sao Paulo, Brazil

Bachelor of Arts - Fashion Design – December 2007

EMPLOYMENT HISTORY

Nuella, Sao Paulo- Brazil February 2013 - June 2016 Owner and Founder

•Independently owned wholesale, online and retail business, specializing in designing, buying and selling women’s handbags and shoes.

• Created the whole concept of a brand, from brand identity, to packaging, products, and developed all sales and marketing strategies.

• A broad scope of responsibility, included a strategic marketing plan, P&L, accountability, sales forecasting, business development, marketing, pricing, and sales.

Camargo Tailoring, Sao Paulo- Brazil April 2009 - May 2012 Product Development Manager

• Bespoke tailoring for men. Recruited as company’s first designer with accountability for developing lines and implementing formal design processes.

• Reported directly to the owner, with accountability for all product development from initial sketch and color stories, to fabric selection and production.

• Responsible for all marketing strategies and events as well

• Identified a consumer need and responded with products that immediately filled a niche and resulted in untapped revenue.

M.Officer, Sao Paulo-Brazil February 2006 - March 2009 Product Development Assistant

• Well-rounded fashion designer assistant for Women’s knitwear line, responsible for research, design and development, familiar with the complete product creation life cycle, from initial concept to retail sale

• Hired as an intern and 1 year after, I was promoted to Product Development Assistant. One year after, I became responsible for the Kids line.

SKILLS

Proficiency in PC and MAC OS, Microsoft Office, Word, Excel, Power Point, Corel Draw, Illustrator LANGUAGES

Native Portuguese Fluent English Beginning Spanish Beginning German VOLUNTEER EXPERIENCE

FACTR- Family Alliance for Counseling Tools and Resolutions, San Jose-CA June 2017 – November 2017 Marketing Director

NGO which promotes the resilience and well-being of refugees and immigrants. I identified the SWOT analysis and defined the marketing goals. Hired 3 people and I am leading the team to achieve the goals.

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