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Sales Marketing

Greensboro, North Carolina, United States
February 15, 2018

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** ********** *****

Greensboro, NC *****



Successful and highly qualified sales and marketing executive with extensive experience in B2B, B2C, PR, new business development, product strategies and Media Marketing. Specializing in developing strategic partnerships, sponsorship planning and key marketing initiatives with proven revenue-generating results.



Award-winning marketing executive with over 25 Years of experience in high stress and fast pace environments

Influential communications abilities; successful in establishing lasting relationships and negotiating contracts with key partners and clients.

Strong knowledge of evolving market needs, product strategies, practices, and trends, aligned with equally solid business acumen, directly supporting increases in profits, revenues, and long-term business objectives.

Exceptional team leadership and supervisory skills; able to manage, mentor, and motivate multidisciplinary teams.

Innovative developer of sponsorship initiatives, promotional opportunities, event planning, media campaigns, and advertising collateral.

Broad spectrum expertise in managing the planning, design, development, and implementation of brand marketing campaigns, POS and promotions in varied industries, with specialized knowledge in business development and new media.

Employment History


Trinity Manufacturing Inc. Hamlet, NC

Marketing Director

Optimize, create and implement a comprehensive marketing strategy to expand business development and maintain market share for all industry products

Coordinate and fulfill client based marketing and sales programs

Develop marketing plan to incentivize sales through promoting regional volume goals

Update and deploy all company hallmarks to create positive global perceptions

Establish companywide brand and logo management standards

Individual product brand creation, tag-line inceptions, production of all marketing collateral items and product one- sheets for sales meetings and client information opportunities

Collaborate with internal groups and Graphic Design firm to develop enhanced, all device, user friendly web sites for multiple business units

Organize programs to promote cross training for internal and external work groups

Design and create all targeted advertising materials within each product category and offering

Coordinate all marketing research initiatives. Work with agency partners to compile information necessary for all marketing & sales efforts.

Partner with all product managers to design and build tradeshow and conference booth that has removable skins to allow different business units to utilize and target customers

Manage content for trade publications and industry updates, work closely with PR firm for consistent messaging

2004 - 2009

Sotheby’s International Realty Carmel, CA

Realtor GRI – Commercial Marketing Executive

Sotheby’s top 20% producer 2005.

Specializing in luxury home, agriculture and commercial properties.

Awarded Graduate Realtor Institute designation

2000 –– 2002

Los Angeles Great Western Forum Enterprises Inc Los Angeles, CA

Director of Marketing

Recruited to direct planning, development, and rollout of all corporate marketing initiatives, identifying and establishing lasting relations with key sponsors, while orchestrating design and development of all media advertising collateral.

Oversaw development and large-scale deployment of special promotions to significantly expand market reach and strengthen brand identity, including coordinating participation in industry events.

Coordination and development of new business, sponsorship programs, CSR new corporate sales and event sponsors

1996 –– 1999

McDonald Media Corporation – KZEL/KNRQ Radio Eugene, OR

Senior Sales and Marketing Executive

Identified, targeted and established new business accounts, performing extensive market research to cultivate client relationships. Planned and coordinated strategic business development opportunities, developing and launching local and regional level marketing campaigns.

Received Salesperson of the Year Award from Oregon Association of Broadcasters in recognition of top sales achievements.

Orchestrated and led numerous direct mail, television, and telemarketing campaigns, promoting station as well as paying advertiser services.

1995 –– 1996

KWAV-FM & Magic 63-AM Radio Monterey, CA

Account Executive

Created, developed, and managed new Central California territory from ground-up, working with advertisers to identify unique needs and develop promotions tailored to target audience. Developed high-impact advertising and promotional campaigns.

1992 –– 1995

Automatic Ice Chicago, IL

Marketing Manager

Managed bottom-line marketing activities company-wide, designing, developing, and implementing all marketing campaigns, printed collateral, and special promotions and incentives.

Drove expansion of market reach and penetration of national, multiple-location accounts.

Successfully implemented national sales training and customer service program, ensuring quality customer service standards, as well as full proficiency with sales techniques and product offerings

1989 –– 1992

Walt Disney Company / Buena Vista Los Angeles, CA

Intern / Assistant Manager of Marketing

Participated in budgeting and scheduling of advertising campaigns throughout 512 markets, while imputing analyzing ROI for all domestic media buying efforts.

Conducted film screenings, trailer traffic and coordinated marketing for studio releases for Touchstone, Hollywood Pictures, and Disney film, directly contributing to marketing and promotional campaigns.


Bachelor of Arts Degree – Dual Major in Psychology and Marketing

University of North Carolina – 1991

Graduated with academic Honors.

Finalizing Masters in Agricultural Business-Present


Member of Produce Marketing Association

Charlotte Area Marketers Association

American Marketing Association

North Carolina Manufacturer Association

North Carolina Real Estate Commission

National Association of Realtors

Monterey County Association of Realtors

References Furnished Upon Request

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