E: ac4hlt@r.postjobfree.com P: 774-***-**** W: www.dottdesign.us

TODD E CASSELMAN

CREATIVE SPECIALIST

SUMMARY

I am an experienced creative professional with 18 years of experience who is highly motivated, creative, and versatile. I am especially skilled at managing and creating rich media advertising, direct marketing campaigns, B2C, B2B and corporate identity design. Adept at innovating user experience for the web, mobile and multimedia applications. I have a proven track record of pairing strategic thinking with innovative design resulting in an optimal return on investment, while maintaining budget and exceeding deadline and client expectations.

EXPERIENCE

Sizmek Art Director 2015 - 2018

Art director specializing in digital advertising and rich media with a focus on dynamic content and project management. Manager of campaigns, creatives and developers. Creative consultant resource interpreting client objectives and turning them into engaging and effective ad campaigns. UI/UX specialist committed to creating exceptional experiences for all users within the digital ad space. Designer who paired strategic thinking with innovative design to produce optimal results while maintaining brand objectives, messaging, and deadlines.

PointRoll Art Director 2012 - 2015

Sold to Sizmek 2015.

Rovion Creative Director 2010 - 2012

Sold to PointRoll 2012.

Creative director concentrating in digital advertising, rich media, video production, project management and product management. Manager of internal branding, creative services and video production services. Product creative consultant influencing the use and design of a cloud based authoring tool. UI/UX creative manager and designer creating unique and engaging user experiences in the digital ad space and the product space. Client facing presenter of concept and campaign creation. Designer who paired strategic thinking with innovative design to produce optimal results while maintaining internal and external brand objectives, messaging and deadlines.

WA Wilde Senior Graphic Designer 2005 - 2008

Graphic Designer focusing on direct marketing, direct mail, and direct web campaigns. Specializing in B2C and B2B. Started as Graphic Designer 2005, promoted in 2006 to Senior Graphic Designer. Responsible for all pre-production and post-production print management. Winner of 8 NEDMA (New England Direct Marketing Association) awards.

Systemic Research, Inc. Graphic Designer 2003 - 2005

Graphic Designer responsible for the interpretation of internal and external data acquired from research for the National Science Foundation and its incorporation into book design, web marketing and digital advertising. Manager of internal branding and designer of internal promotional materials.

Community Newspaper Company Graphic Designer 2000 - 2003

Graphic Designer in charge of the creation of print advertising for 100+ newspapers including the Boston Herald. Accountable for pre-press digital asset creation and management

EDUCATION

Web Design, Digital Graphics

Boston University CDIA, 2010

Web Design, Digital Graphics

Clark University CCI, 2001

Bachelor of Fine Arts

Clark University, 2000

SKILLS

Animation

Art Direction

Creative Direction

Digital Design

Direct Mail

Direct Marketing

Dynamic Content

Graphic Design

Project Management

Product Management

Rich Media

Team Management

UI/UX Design

Web Design

Web Management

TECHNOLOGY

ActionScript

Adobe Creative Suite

Agile

CSS

Quickbase

HTML

JavaScript

Jira

jQuery

Mac. Systems

Microsoft Office

QuarkXPress

Rally

Salesforce

Waterfall

Windows Systems

XML

CLIENTS

AMC

Apple

ABC

Blue Cross

CBS

Chicago White Sox

Disney

Hewlett Packard

Lexus

Maxim

MaxPoint Interactive

NBC

Reebok

SBLI

Shaws,

St. Louis Rams

Worcester Envelope

(Not all clients listed)

RECOMMENDATIONS

Matt Gross Manager, Creative Production at Sizmek

Todd is a true creative guru! His ability to interpret client objectives and turn them into engaging and effective ad campaigns is remarkable. He brings a wealth of creative experience to the table. As an Art Director, Todd pairs strategic thinking with innovative design to produce optimal results. He takes great pride in his work, and closely monitors the entire creative process from start to finish to achieve successful results.

David U. Simon CMO at SteelHouse

Todd is a thoughtful and resourceful creative professional with an exceptional aptitude for technology. In the time we worked together, I watched him bring insight and innovation to a wide range of creative and advertising assignments. Todd has tremendous focus and understands what it takes to deliver on time and on budget.

Brian Rodriguez Director - Creative Development at Sizmek

From the moment I started working with Todd and managing him it was clear the man had talent, and wasn’t afraid to step out of the confines of his role to help clients and satisfy their expressed need. As an Art Director/Producer at Sizmek it was key that he could manage multiple projects, keep things on track and occasionally step in with design expertise when needed.

https://www.linkedin.com/in/todd-casselman-760a899/

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