CREIGHTON BOYER

***** ********** *******

Richmond, VA 23236

804-***-**** 804-***-**** ac4ddw@r.postjobfree.com

OBJECTIVE: A challenging position utilizing proven sales and marketing experience to deliver solid revenue growth.

QUALIFICATIONS: Extensive individual contributor roles in Marketing, Promotions and Advertising. Senior Level business development experience in all aspects of Direct Marketing, Direct Mail and Lead Generation. Experience in developing confidence and trust, and selling enterprise wide, high revenue-generating profitable marketing programs. Recognized consistently as a Top achiever and consistently falling within the Top 10% within Sales organizations.

Over 15 years of Sales and Marketing industry experience with proven success: Direct Marketing, Mail Promotions, Lead Generation and Affiliation Marketing programs.

Seeking to join a dynamic marketing services company that values strategic execution, integrity and teamwork.

Key Skills

Operational and Strategic Planning ~ Major Client Development

Competitive Maneuvering ~ Product Development

Strategic Thinking~ Channel Marketing Strategy ~Vertical Penetration

Customer Relationship-Building ~ CRM ~ Strategic and Tactical

Business Plans/Market Research~ Value-Added Partnerships

Client Needs Assessment ~ Negotiations

Revenue/Profit growth ~ Budgets ~ Cash Flow

Affiliate Marketing Programs ~ Business Case Development

EXPERIENCE:

2017 Molina Healthcare Long Beach, CA

Senior Account Representative - Captive Medicare Advantage Insurance Agent

-Launched new Medicare Advantage sales market (Richmond, VA) for national health insurance provider, Molina Healthcare.

-Developed, Created & Executed organic marketing programs, outreach events at senior facilities & apartment communities to present Molina Medicare Advantage options.

-Made Group presentations to Seniors & Disabled applicants, deciphering complicated programs & explaining them in easy to understand terms.

-Thorough Analysis of Beneficiary needs, current medications & Doctors, advise on best options available.

2012 - 2017 Independent Health Insurance Agent Richmond, VA

New Business Development

- Direct Sales activity for Under 65, Short Term, Medicare Advantage and Medicare

Supplement Health Insurance Plans

- Educate Prospects & Customers on options available

- Explaining complicated concepts & products in easy to understand terms

- Consultative, Rapport Based, Relationship Building selling

- Major Carriers Include Aetna, Anthem, Cigna, Humana, United Healthcare

2008 - 2012 Freelance Marketing Consultant Richmond, VA

New Business Development

-Directed Advertising Sales & Marketing activity for projects including:: Starr Communications; Money Ads Mobile Billboard; 360Directories.com; Universal Ebooks; Clipper Magazine; Landmarks Marketing;; KLEOS Magazine; N2 Publishing

-Led sales support team to build compelling value proposition

2002 - 2008 Publisher & Advertising Sales Manager Yorktown, VA

Advantage Media/Colonial Publishing/Sunshine Media

Publisher of Building Edge, Commercial Building Edge & Real Estate Executive Magazines

New Business Development- Sales Pipeline / Revenue Growth – Print Media Advertising

- Identify cover stories, feature stories, advertising prospects, target best opportunities, promote

unique marketing venue to close sales

- Led cross-functional team employees, assistants, writers, graphic artists, and photographers

- Direct decision-making over the entire Magazine

PROFESSIONAL

DEVELOPMENT:

Proficient in Software Help Desk, In-Field Training, Account Management, Providing Excellent Customer Service, Expanding Accounts, MS Office, High Ethical Standards

PROFESSIONAL

ACHIEVEMENTS:

-Sold highest level of Advertising and Direct Mail ever sold in one year –

SAM’s Club Auto Buying Program – Member Services, Inc. (MSI) Ad Agency

-Regional Manager of the Year, Number One ranking of Forty US Representatives – MSI

-Southeast Regional Manager of the Year, Number One of Seven Representatives – MSI

-President’s Club 1994 & 1995 – MSI

-Won an Annual Sales Contest for all the U.S. Sales Leaders by closing a deal & selling a 200K contract on the last day of eligibility – Member Service, Inc. Advertising Agency

-Opened 11 new markets & Increased Sales Revenues by 295% in existing territories – MSI

- Ran an affiliation marketing program network for over 5 states, 200 Auto, Boat & RV

Dealerships & 500 Franchises – MSI –SAM’s Club Auto Buying Program

-Doubled product penetration in existing territory with 1.6 M in new sales - Market Scan

-Awarded National Sales Award for Sales Achievements for Ad & Reprint Sales –

Colonial Publishing

- Started the 1st local monthly Real Estate Trade Magazine in Richmond, VA –

Real Estate Executive Magazine

EDUCATION: Bachelor of Science in Business Administration, University of Richmond.

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