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Manager Marketing

Location:
Fresno, California, United States
Posted:
February 06, 2018

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Resume:

PAULA C. BOHAMED

**** *. ***** ***. **** *** Fresno, CA 93711 Cell 248-***-**** ac4c7d@r.postjobfree.com

CREATIVE SERVICES DIRECTOR AND MARKETING SPECIALIST

A front-runner in broadcast brand marketing with a proven track record and strong leadership, strategic, and organizational skills.

KEY STRENGTHS

Department Head for several departments including promotion, commercial, and public service

A leader in marketing trends, details, deadlines, and dollars

Exceptional ability to bring together creative talent for comprehensive advertising campaigns

Increase ratings in key day parts based on station goals

Excellence with budgeting and securing of co-op monies

Digital, and social media knowledge

Strong writing and producing skills

HONORS

Several Telly and Emmy awards. Best Branded Station in the Nation.

PROFESSIONAL EXPERIENCE

WILX TV-10, NBC Lansing MI March 2010-November 2017

Creative Services Director/Department Head for Promotion and Production

Interacted with all departments to insure quality standards and promotion goals, creating promotional campaigns, PSA’s and commercial projects.

WXYZ TV, ABC Detroit MI September 2009-Dec. 2009

Freelance Commercial Producer/ Copywriter

WWJ /CW50, CBS Detroit MI March 2009-June 2009

Freelance Promotion Manager

Coordinated image photo shoots and launch of new morning news program.

Copywriter for catchy radio scripts increasing tune-in numbers.

Copywriter for metro Detroit area billboards for The Insider and Dr. Phil.

WMYD TV 20, My Network TV, Detroit MI March 1997-Feburary 2009

Creative Services Director/ Department Head for Promotion and Production

Maintained integrity of all on-air, collateral, outdoor, transit and web-based materials with exceptional attention to detail and created high profile logo conversions.

Wrote and produced “Image Plus” campaigns creating 20% new business.

Supervised public relations projects fostering strong local and national business/entertainment relationships strengthening connections with the community.

Coordinated sales events and marketing presentations for advertisers.

KSEE TV 24, NBC, Fresno CA July 1990-March 1997

Creative Services Director/ Promotion Producer

Managed station creative direction, news image/topicals.

Created efficient placement and trafficking methods for on-air.

Raised the news station ratings from # 4 to #1 impacting station revenue.

ADDITIONAL EXPERIENCE

Thrifty Rent-A-Car, Los Angeles, CA

District Marketing Manager

Maintained operations and growth for Hollywood, Beverly Hills, and Westwood.

Secured additional transportation revenue from Olympic Games.

American Advertising, Philadelphia, PA

Coordinated special awareness campaigns for the US Navy and IRS.

EDUCATION

BA degree- Mass Communications- Radio Television Film

Temple University, Philadelphia, PA

SPECIAL PROJECTS

Writer/Producer for videos for “The Generation with Promise Program”,

a multi-million dollar project funded by W.K. Kellogg Foundation and Governor

Granholm’s “Cities of Promise” initiative.



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