AUGUSTO "GUS" FRANCIA

E-Mail: ac4c3v@r.postjobfree.com Tel: 404-***-**** Cell 404-***-****

OBJECTIVE: Senior Regional Sales Manager

QUALIFICATIONS:

Pro-active, decisive and resourceful international sales, marketing and business executive in the Beer industry Proven track record developing distribution and partnership in Latin America, Caribbean and the US. Able to understand consumers and manage advertising, trade marketing, merchandising and sales promotion. All by delivering and maximizing profits targets across the region. Fluent in Spanish, French, English and conversational Portuguese. Practice planning Brand positioning and managing contract distributors. Outstanding interpersonal and cross-cultural capabilities.

HIGHLIGHTS:

Identify market and create business relation for non-traditional exporters for $22M.

Increased sales 41% by creating and managing sales plans

Planned / executed support level to sales organizations, increasing sales calls effectiveness by 30%

Conceived and managed Sales & Marketing strategies increasing sales from 300K to 6M

AREAS OF EXPERTISE:

Experience developing marketing and sales strategies to penetrate international markets.

Practice finding setting up, controlling and developing international Distribution Networks.

Fully aware of the different cultures and business practices worldwide.

Effective at maximizing resources to increase revenue and market share.

PROFESSIONAL EXPERIENCE:

Vamfra International Consulting Inc. The Netherlands / France / USA 2003 – to date

International Sales & Marketing Management Consultant

Search market opportunities and develop of strategies for international product introduction for companies interested in expanding overseas. Develop comprehensive business plans that support international marketing initiatives in Europe, Latin America and the Middle East in the food and industrial products.

Evaluated and implemented sales strategies, in the Algerian market; for a Swedish client, increasing sales 100% in less than a year.

Created and managed a food introduction strategy in Italy; for an Argentinean company, resulting in a 3 years $3M dollar contract.

Successfully reorganized the American branch of a French client, making it profitable for the first time in 3 years.

Identified markets for non-traditional exporters, finding niche segments and developing introduction strategies, creating business relations for $22,000,000.

Oracal USA Jacksonville, Florida 2001 - 2003

Director of International Sales

Pressure sensitive adhesive & film manufacturer. Reporting to the Vice President of Sales, responsible for creating, planning and executing strategies and international marketing/sales plans to penetrate new markets in Latin America and the Caribbean. Obtained, new distributors, set, implemented sales objectives and trouble-shooting operational obstacles. Conducted sales and product training.

Created and develop international sales plan, supporting distributors programs and customizing plans per region, increasing sales by 41%

Gerber Scientific Products South Windsor, Connecticut 2000 – 2001

International Sales Manager

Premier developer and manufacturer of start-to-finish digital design, color imaging and production systems. Reporting to the Vice President of Sales, responsible for planning and executing international sales to maintain existing markets in the Caribbean, Mexico and Central and South America. Seek new distributors implement sales objectives.

Improved support level to sales organizations, motivating individuals to be accountable for weekly/monthly objectives, improving services sales calls effectiveness 33%.

Arlon Adhesive & Film Division Santa Ana, California 1994- 2000

International Sales Manager

Pressure sensitive adhesive & film manufacturer. Reporting to the President, responsible for creating, planning and executing international marketing/sales plans and strategies to penetrate new markets. Seek new distributors, implementing sales objectives and trouble-shooting operational obstacles.

Planned and executed international marketing and sales strategy, motivating sales personnel and customizing plans per region, increasing sales from $ 300,000 to $ 6,000,000.

Conservamar S.A. - Safcol Australia Pty. Ltd. Puerto Montt, Chile 1992-1994

General Manager

Fish Cannery Company subsidiary of Safcol Australia Pty. Ltd. and Tropical Canning Malaysia worldwide producers and marketers of seafood. Reporting to the Board of Directors, responsible for planning and executing a re-organization program. Achieved profitability goals and developed new business

Planned and developed a business turnaround, reducing personnel and re-orienting sales /production, resulting in profits for the first time in 4 years.

Created international sales & marketing plan for product introduction, analyzing market trends and positioning, generating first-year sales of $ 4M, twice our initial estimated.

Western Transit System Inc. California, 1989-1992

Operations Supervisor

Transportation company, subcontractor of a major county transportation department, shopping centers and other businesses. Reporting to the fleet manager, responsible for customer service and daily transportation operations as well as liaison with hotel shopping centers and promotion of services.

Managed ethnically diverse staff, evaluating individuals’ background and mixing/matching similar personalities, reducing personal turn-over from 42% to 18% annually.

Compañía Nacional de Cerveza. S.A. Callao, Perú 1982 - 1989

Export Manager

Brewery, producer of leading brand beers and soft drinks. Reporting to the Vice President of Sales, responsible for developing, planning and managing sales introduction to Latin America, Caribbean and North American (USA) markets.

Created and implemented strategies to capture and expand USA and Latin American markets, identifying ethnically oriented beverage distributors, increasing sales by 43%.

Conducted international economic and commercial surveys, identifying markets for future products; resulting in 1 private brand Beer for the ethnic market in California.

Resolved actual and potential operational problems, improving supplier, carrier, and customer relations, reducing delivery time 18 days, and reducing transportation cost by 12%

EDUCATION:

MBA, Marketing National University

BS, Business Administration Universidad Garcilazo de la Vega

AA. International Trade Adex-Ecex

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