Sign in

Sales Management

New York, New York, United States
February 03, 2018

Contact this candidate

Sharlene E. Spingler

** ***** **** *****, ***** *405 New York, New York 10017 646-***-****


NEW BUSINESS DEVELOPMENT /PROVEN TRACK RECORD $280k in sales YTD as the Associate Publisher of O’Dwyer’s, Over $1.5 million from 2012-2016 $14 million dollars of multi-media programs negotiated, sold, produced at NAPS. Distributed for Fortune 50-500 Corporations such as JPM Chase, Remax, AT &T, Verizon, Ripley’s Entertainment, the 5th largest entertainment company in the world, foreign governments for Tourism and Business Investments and non-profits such as the UN, St. Jude Hospital for Children, Westminster Kennel Club and more.

Communications, public relations and media management executive with a record of excellence in front-line leadership in the corporate, not-for-profit, and government sectors.

Record of contribution includes ensuring relevant issues are center-staged in order to surpass client targets and providing strategic direction for numerous campaigns covering an array of marketing, tourism, health, literacy and public awareness initiatives.

Sophisticated knowledge of the dynamics of influence and a consistent record obtaining extensive endorsements from the public and internal/external stakeholders.

Skills Summary

EDITORIAL MANAGEMENT: create, generate, inspire and facilitate information & opinion dissemination initiatives in print and broadcast for a Who's Who of corporate and government clients; expert resource for all types of call-to-action, rewards-incentive, public awareness, and consumer demand creation campaigns. Industry expertise: pharmaceuticals, nutritional (supplements through gourmet recipes), financial services, high-tech, commodities trading, and investment. Signature values include abilities to distill CEO speeches into articles and obtaining media attention for messaging agendas.

ORGANIZATION GROWTH: building consensus and teams; stakeholder management; articulating and project managing the implementation of action plans.

FUNDRAISING INFRASTRUCTURE: developing solicitation and estate succession programs for major charities and foundations; expert in developing benefactor rewards strategies.

PUBLIC RELATIONS: corporate image development, reputation rebuilding, international tourism, organizational branding--copy-directed ~10K camera-ready (non-editable) feature articles distributed through a media network reaching virtually 100% of households in the country.

TECHNOLOGY: professional level photographer, MS Office Suite power user.

EDUCATION: BFA, School of Visual Arts, New York.

CREDITS: The New York Times, editorials, The Day (Eastern Connecticut’s largest daily newspaper; since 1989); articles on art and religion, The Soho Weekly News (1975-1979); article for The Fox (a British conceptual art magazine) (1978); review, The San Francisco Review of Books (1977); ghost wrote My Life and Lives, life story of 14th reincarnated Dalai Lama (1976), edited by Joseph Campbell, republished by Richard Gere. Two interviews on True TV June 09, clips available, New York Press 9/08, Vanity Fair

3/09. Clips of independently published articles available upon request.


Key Areas Of Expertise

Media Management Consultative Selling

Organizational Goal Alignment Strategic Public Relations[PR] Planning

Creative Project Management Account Management

VIP Coordination/Event Management Staff Development

Professional Milestones

Network of contacts include celebrities, Fortune 50 CEOs, government leaders and ambassadors. Portfolio of communication projects covers the entire PR campaign gamut.

Introduced several technologies to the marketplace including Cirrus Cable Radio, Cakewalk (PC-based sound mixing), numerous dot-coms and played a role identifying the benefits of utilizing cellular and Palm Pilot technologies for telecommuters in the early '90s.

Played a major role identifying and then publicizing the plight of Tibet--authored one of the first reports to gain widespread review (1976).

Supported and enhanced the careers of many contemporary entertainers and curated art exhibits in Carnegie Hall ranging from Tibetan to Comic Book art.

COMMPRO.BIZ- PUBLISHER-2017- Present, still employed. B to B cyber publishing entity about the PR, Communications, Marketing and New Media industries. Marketing of the value of visibility in their cyber windows.

O’DWYER’S PR 2012- 10/12/16 at $280K in sales with $270K collected. $1.5 million sold in total. Associate Publisher, Sales, Editor, Writer, Photographer.

Market the value of the cyber and hard copy platforms to the major agencies in the PR business. Built the monthly magazine and the web site into a masterpiece with each issue being bigger and better the prior. Coved events in the PR community photographically, wrote articles. Sell all of the ads. Cyber and hard copy.

Clients include Edelman, ICR, Finn Partners, APCO, and many more.


Senior V.P. (1996-2016)

V.P. (1992-1996)

Account Executive (1989-2012) Generated $14 million dollars of New Business.

Overview: media distribution and PR enterprise delivering messaging (editorial) services on behalf of Fortune 50-500 corporations, foreign governments, and major public relations agencies. Headquartered in the Empire State Building NAPS has satellite offices throughout the U.S. including Chicago, Washington DC, San Francisco, and Los Angeles. Information clients wish to nationalize is distributed to 137 million readers of ~10,000 newspapers, 263 million viewers of ~1000 television stations and 40 million listeners of ~6500 radio stations in the form of camera- & broadcast-ready features. NAPS also provides distribution and tracking services. The value proposition is elemental--NAPS fees are about 1/5 what a self-directed corporate mailing and publicity initiative would cost and the quality is recognized by the firm's industry-leading status.

Span of Control: matrix manage small teams of writers, graphic artists, and desktop publishers. Liaise with ~1400 clients fulfilling a collaborative selling function providing tactical and strategic direction regarding information they wish to nationalize. Duties involve liaising with external PR agencies including Edelman and Ruder Finn in order to ensure continuities.

Major Accounts: developed and executed communication strategies for AT&T, Verizon, the government of Austria, the United Nations, Australian Wine Bureau, Unilever, Mott's, Multiple Sclerosis Society, UNICEF, Leukemia and Lymphoma Societies, Salvation Army, Parents Without Partners, and NCR to name a selected cross-section.

Recent Major Project: organized press management for the 50th Anniversary of the United Nations, which educated 137 million readers about the merits of the UN.

Bottom Line: generate annual sales in the $500K-$750K range increasing Year-over-Year sales by an average of 10% annually. Personally scoped out over 100 major ($50K+) PR campaigns.

DING ANSICH DYNASTY, New York 1986-1989


Overview: maintained relations with 182 foreign governments registered with the UN.

Major Contributions: developed strategies for major projects with the governments of Austria, Oman, South Africa and Saudi Arabia. Collaborated closely with Foreign Minister to photographically document bi-lateral meetings for homeland distribution. Designed and composed numerous greeting cards, holiday messages, and special event bulletins.



Overview: sister publication of The Wall Street Transcript, scheduled, photographed and conducted interviews with CEOs for Fortune 50 enterprises, Ambassadors, Consuls General, Foreign Ministers and Heads of State. Major Contributions: covered a major monetary conference in Geneva (Switzerland) and two World Bank meetings; organized the special issues conferences for the United Nations Fund for Population Activities and the Simon Bolivar Anniversary.

Bottom-Line: at onset of tenure, the diplomatic market represented the fifth largest revenue stream; by third year of tenure, it represented second largest revenue stream was achieved. Built the Real Estate section of the DWB as the Foreign Governments are the largest market sectors for luxury real estate.

FEHR BROTHERS, New York 1978-1982

Metal Trader

Traded Molybdenum, Nickel and Bee Pollen for a British Trading Company with offices in NYC, London and South Africa. Bought, sold and shipped materials from Moly, Nickel, Germanium, in quantities of 20 metric tons, internationally. Everything was used in product. This was not Commodity speculation on


Contact this candidate