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Manager Project

Los Angeles, California, United States
February 04, 2018

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Michelle Velasco (DeSanctis)

Account Director

Experiential. Corporate. Consumer. Events


I am an experienced international event production professional whose forte' is melding standout creative concepts with logistics and current trends. My focus on every project not only lies on the "bottom line" and meeting deadlines but I have an ever present focus on the "around the corner" variables. With over 15 years of event and marketing experience, I have a passion for developing successful and multi-dimensional integrated marketing programs. Living with an ever present 360 viewpoint; I have an exceptional understanding of every moving part within the event machine. Thank you for your consideration.






• Proficient in MAC / PC - Adobe

Suite, Office, editing software

• Strong experience with build plans

and production prints

• On-site knowledge of rigging, truss,

electrical, international logistics, and

all things operational related to union

and non union venues, both

domestic and international

• Experience in integration and

management on social media


• Extensive knowledge of major

market permit processes, both

international and domestic

• Knowledge of A/V equipment

• Existing vendor relationships in all

experiential and theatrical fields

(fabrication, technology, design,


• Creative brand strategy and

presentation experience

• Specialty background in large scale

music tours, grassroots campaigns,

sponsorship packaging

• Excellent eye for new talent and

great with training groups of 25+





Overseeing and supporting client accounts such as Bombardier, VistaJet, Rolls Royce, Breitling, Disney, Sony, NBC Universal, BBC, A+E, ITV, Fremantle Media, Airbus, AGS, and Scientific Games for an international creative design agency. Director on special experiential projects for Bombardier “Steven Tyler Concert at NBAA” and “Milken Institute Conference.” 2016 / 2017

Main duties include domestic and international execution of trade-show designs from renders to real life. Additional strengths include supporting client marketing and sales objectives, tight management of budgets with a deep analysis of past show ROI acting as a continuous creative strategist with an eye for sales expansion. Experience with major market venues domestic and international. (UK, France, Canada, Dubai, China, Italy, Brazil) Business development occurrence as a result of successful deliveries. 2HEADS Account Director Los Angeles, CA

2012 – current

Previous employment prior to 2007 available on

https://www. UNIVERSITY OF CALIFORNIA LOS ANGELES, Theatre, Film and Television Managed client accounts such as Konami, Sony, Capcom, Nissin Foods, Square Enix, and Catalina Restaurant Group (Coco’s Restaurants). Developed client strategy to meet marketing objectives and sales for specific products and targets while meeting brand awareness goals. Management of brand consistency, vendor and 3rd party agency management, management of design and interactive department, campaign budget management and tracking, delivery of post campaign reports and identifying client ROI. Continuous identification of new business and pitch development with creative team. Designated account lead on all client pitch presentations and US clients.

JP / VORTEX PROMOTIONS Marketing Director Torrance, CA June 2011 – September 2012

Bare Escentuals Quickie Tour – NYC, SF, Chicago 2010 Bare Escentuals Tour of America-Nationwide 2010 (West, Mid-West, East) A SQUARED GROUP Project Manager / Producer W. Hollywood, CA TOMS SHOES Vagabond Spring Tour – Nationwide 2009

AUTHENTIC AGENCY Co-Executive Tour Producer / Project Manager Reebok Easy Tone Kiosk Holiday Program – Los Angeles 2009 BLUE FLAME AGENCY Market Manager

AT&T - WARPED TOUR - Nationwide 2008

AT&T Angels & Airwaves Loopt Mall Tour – Nationwide 2008 MOBILE MEDIA ENTERPRISES Co-Tour Manager

Soft Scrub – Dancing with the Stars - Nationwide 2007 SEARS Imaginate’ - LA/Miami 2007



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