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C Marketing

Location:
Chicago, Illinois, United States
Salary:
120000
Posted:
February 02, 2018

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Resume:

ALEX L EIDING

Email: a ac4a4q@r.postjobfree.com * **1 N . M ilwaukee A ve, A pt 6 08, C hicago, I L 6 0622 C ell: ( 708-*-**-**** PROFESSIONAL S UMMARY

Over 7 y ears o f p roduct a nd b rand m arketing e xperience. C reative p roblem s olver w ho h as c onsistently e xceeded g rowth g oals while s taying u nder b udget. R educed c ost o f n ew c ustomer a cquisition b y o ver 2 0% t hrough p rice n egotiations a nd c ontract restructures. E xperience m anaging d irect m ail, e mail, d igital, a nd l ead/affiliate m arketing c hannels. M BA i n m arketing f rom University o f I llinois.

PROFESSIONAL E XPERIENCE

Braviant H oldings ( Balancecredit.com): C hicago, I L April 2 016 - S eptember 2 017 Marketing M anager

● Optimized o nly e xisting m arketing c hannel, d irect m ail, i ncreasing m ail v olume b y 2 50% w hile m aintaining K PI l evels

● Launched a ll n ew m arketing c hannels: P PC, D isplay, E mail, R etention, L eads/Affiliates, a nd S ocial m edia e xceeding n ew customer a cquisition g oal b y 5 0%

● Renegotiated p ricing, r educing c ost o f n ew c ustomer a cquisition b y 2 0%, r esulting i n a nnual s avings o f o ver $ 2,000,000

● Increased b rand r atings o n t wo o f t he t op r ating s ites f rom 1 S tar t o 3 a nd 3 .6 s tars v ia c ustomer r eviews a nd p ress r eleases

● Directly m anaged o ne i nternal e mployee a nd a ll o utsourced m arketing a gencies Enova I nternational: C hicago, I L September 2 014 - A pril 2 016 Marketing A ssociate

● Managed t he t wo l argest m arketing c hannels: d irect m ail a nd T V, g rowing 2 0% y ear o ver y ear, e xceeding t arget o f 1 0%

● Restructured p ricing c ontracts f or d irect m ail, r educing c ost b y 2 3% e arning s avings o f $ 3,000,000

● Designed a nd a nalyzed a ll c reative t ests f or d irect m ail u sing A /B m ethods i ncreasing r esponse r ate b y 1 9%

● Launched T V m arketing c hannel f rom i nitial c oncept t o o n a ir, g rowing T V i nto s econd l argest c ustomer a cquisition c hannel

● Optimized T V m arket, r educing c ustomer a cquisition c ost b y 3 3% w hile i ncreasing c ustomer v olume b y 1 8% Medline I ndustries: M undelein, I L M ay 2 013 – S eptember 2 014 Product M anager

● Managed a ll a spects, i ncluding v endor n egotiations, s ourcing, a nd m arketing o f n ew p roduct/technology l aunch

● Led t eam i n c harge o f g enerating n ew b usiness t hrough r everse a uctions, g enerating $ 2.2M i n s ales

● Achieved o ver 1 00% o f n ew c ustomer a cquisition g oal t hrough c reation o f m arketing c hannels a nd s ales m aterials

● Regularly p resented t o C -level e xecutives i n c harge o f b usinesses r anging b etween $ 1M-$50M Robert B osch L LC: B roadview, I L May 2 012 – A ugust 2 012 Product M anager M BA I ntern

● Analyzed m arket r esearch t o d etermine n ew p ricing p oints, g enerating a 4 % i ncrease t o p rofit m argins

● Developed n ew f orecasting m odel f or r emainder o f 2 012, i mproving a ccuracy f rom 9 0% t o 9 7%

● Designed a nd c reated i nstructional f orms t o b e d istributed t o o ver 2 5,000 c ustomer v endors r educing i nbound i nstructional help c alls b y 1 7%

EDUCATION

UNIVERSITY O F I LLINOIS U rbana-Champaign, I L MBA, S trategic M anagement a nd M arketing, M ay 2 013. ( GPA 3 .75/4.0), D ean’s L ist. 1 st p lace i n M BA p rofessional p resentation competition. 1 st p lace i n M BA m arketing c ase c ompetition. V ice P resident o f M BA F inance G roup. MILLIKIN U NIVERSITY D ecatur, I L Bachelor o f S cience, M arketing, M ay 2 010. ( GPA 3 .4/4.0). D ean’s L ist. T eaching a ssistant f or m ultiple b usiness c lasses. C aptain of m en’s s occer t eam. F ounding m ember o f M illikin C onsulting G roup. V olunteer s occer c oach. ADDITIONAL

Experience u sing S alesforce a nd M arketo

Advanced l evel o f k nowledge i n E xcel, P owerPoint, W ord



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