Marketing Manager
Resume:
SWAPNIL SURVE
************@*******.***
LINKEDIN URL
HTTP://AE.LINKEDIN.COM/IN/SWAPNILSURVE
EDUCATION
•MBA
(Strategic Marketing) Lincoln Business School- UK 2002
•Bachelor of Commerce
(Financial Accountancy) University of Mumbai- India 2000
SKILLS
•Retail marketing & operations
•Strategic brand management
•Corporate Marketing
•Integrated marketing communications
•Product pricing
•Marketing - Budget Planning & ROMI
•B2B & B2C marketing exposure
•Flexible & detail oriented attitude
•Effective Negotiator
PROFESSIONAL DEVELOPMENT
•2018- Certification in Social Media Marketing
•2013 – Participated “How Useful is Social Media?” webinar conducted by Ann Handley – MarketingProfs.com, USA.
•2012 - Attended “Corporate Communications Conference” organized by IIR, U.A.E.
•2010 – Attended “Radiology” seminar organized by Arabian Radio network, U.A.E.
•2006 –Attended “Sales & Service Excellence Workshop” conducted by Creative Management Consultant, U.A.E.
PERSONAL DOSSIER
Date of Birth:
31st May, 1980
Nationality:
Indian
Marital Status:
Married
Language Proficiency:
•Expert
• English
• Hindi
• Marathi
U.A.E. Visa Status: Employment Visa (DMCC – Free zone)
UAE driving license
•An astute and result oriented marketer, with over 13 years of Middle East & African marketing experience in
–Retail & FMCG – Marketing & Operations
–Brand & product Management
–Integrated Marketing Communications
–Strategic tie-ups
•Marketing experience spanned across diverse industries ranging from Luxury Retail, Consumer Electronics, FMCG & Entertainment
•Deft at developing & implementing effective marketing
Faber Castell (Trainect) – Dubai, U.A.E.
Marketing Manager- Middle East & Africa (Aug’13 – till date)
Key Result Area:
Strategic Initiatives:
•Devised marketing strategies for Faber-Castell for key MEA markets (GCC/ East Africa/Iran) with the business partners.
•Strategized roadmap for New product development & market entry for select African markets.
•Developed marketing communication strategy to improve our current brand equity & to drive awareness among target audience by utilizing ATL, BTL & Digital marketing tools.
Retail Marketing Initiatives:
•Developed and executed retail penetration strategy by on ground retail activation backed by promotional campaign in order to gain market share.
•Formulated country-wise marketing plans by liaising with advertisement & market research agencies.
•Developed retail point of difference solutions to grab attention & initiate product trials.
•Initiated Digital marketing programs to capture virtual audience as well as database marketing campaigns.
•Developed channel partner marketing program.
•Assessing present market situation, competitor’s marketing programs and the need for channel marketing across all region.
Market Development:
•African markets
•Evaluating market potential, identifying growth drivers, setting up distributor & identifying right product-mix by coordinating with different factories - Faber Castell-Germany, Brazil, Indonesia, Malaysia, China, Turkey & India.
•Negotiating commercial terms with all Faber-Castell factories for the African project
•Responsible for developing localized marketing plans, proposing pricing strategies and sales commission plans.
•Responsible for managing product portfolio for African Markets.
•Track & evaluate effectiveness of marketing programs & ROI.
Achievements
–Strategized the introduction of new product category development in-form of brand extension to Notebooks, Bag-packs & pencil case attributing to 10% of overall sales Developed and created a highly effective marketing properties:
–“Student of the year” Back to School campaign in G.C.C
–Faber Castell “Art Festival”
–Boosted market share to 8% within the growth-critical African markets – Kenya & Ghana by replacing the failing one-size-fits-all strategy to one - valuing demand and consumption patterns.
–Relaunched Faber-Castell brand in Iran market in 2015 - increasing market share from 4% in 2014 to 12% in 2017.
Denon & Marantz (V.V. & Sons) – Dubai, U.A.E.
Retail Marketing Manager (Sept’11 – June’13)
Key Result Area:
Retail Marketing Initiatives
•Responsible for formulating marketing strategy for luxury audio entertainment brands – Denon & Marantz as well as retail concept stores.
•Achieved the goal of creating a one stop destination for Home Luxury AV solutions by implementing an integrated marketing communication plan with special emphasis on digital marketing as well as customer engagement programs
•Initiated customer loyalty program from retail outlets. Developing visual excellence – via product merchandising & window displays.
•Devised tactical promotion for power retailers (Sharaf DG. Lulu, Plug-In & E-Max)
Retail Operations
•Responsible for product management and making commercially viable decisions pertaining to Denon & Marantz
•Managing operations of 8 retail outlets.
•Achieving sales target of $20 million – retail / exports
Achievements
–Successful strategic business alliance with
–LG / Bose / Quadral & Triangle– European Hi-end Speaker brands
–Registered 20% growth in retail sales over 2011 by implementing effective marketing strategies.
–35% increase in the footfall in retail outlets by implementing apt marketing campaigns.
Eurostar Group – Dubai, U.A.E.
Deputy Marketing Manager-(Sept’05 – Aug’11)
–Joined as Senior Marketing executive to become deputy marketing manager in 2009
•Launched Eurostar’s consumer electronics & home appliances in GCC & select African countries by devising marketing communication plan.
•Managing marketing activities for 25 retail showrooms across UAE, KSA, Oman & Kuwait.
•Managing marketing communications, media planning, events & exhibitions to attain desired branding objectives.
•Worked closely with the principles – Ovaltine, Haldiram, Parle-G, OSN & E-Life on various marketing aspects.
•Envisaged product packaging briefs & working closely with the design studio to create innovative product packaging.
•Briefing advertisement, market research, PR & media agencies on various tactical & thematic marketing programs.
Achievements
–Launched Eurostar’s consumer electronics & home appliances in UAE/KSA/Oman/Kuwait & select African countries
–Developed corporate profile, CSR activities & website
–Involved in the conceptualization & launch of a new business line for Eurostar Group – Eurostar Express – domestic & international parcel service in U.A.E.
–Retail Brand identity standardization
Swiss Arabian Perfumes Group – Sharjah, U.A.E.
Retail Marketing Supervisor (Oct’04 – Sept’05)
•Involved in implementing new retail identity across U.A.E, by driving well planned integrated marketing communication plan.
•Driving SAPIL’s (Swiss Arabian’s brand under which Eau De Toilet & Deo’s are marketed) - new product launches in 20 retail outlets as well as 25 shop-in-shop counters in U.A.E. by formulating ATL as well as BTL activities.
•Strategizing promotional mix plan (Concept Development, planning & implementing the promotion & media selection.)
•Formulating checklist, planning event for new shop openings.
Achievements
–Conceptualized “OUD Festival” – an ongoing marketing promotion property for Swiss Arabian Perfumes, which has become integral part of annual marketing calendar.
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