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Product Marketing Manager

North Port, Florida, United States
April 21, 2018

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Richard Pacini e-mail:

C: 941-***-**** My Website:

Digital Strategist Marketing Manager – Market Analyst

Results-oriented product marketing and sales engineer with more than 10 years of experience growing revenue and expanding market share by fostering business development initiatives and building client relationships. Adept at analyzing customer needs and assessing risk while communicating them back to engineering and management. Recognized ability for training personnel, adapting quickly to volatile marketplaces, and solving problems. Experienced channel manager.

Cross-Functional Process Analysis / Team Support Content Production Brand Building

Project Management, Planning Public Speaking, Teaching, Training

Photoshop, Acrobat, Illustrator JavaScript, HTML 5, AJAX SEO, SEM

B to B, B to C Strategic Planning Segment Financial Analysis > Relationship Building

Needs Assessment, Systems Analysis Strategic Business Planning Perspectives

Product Marketing / Product Management Team Building, Leadership, Collaboration

Microsoft Office, Word, PowerPoint, Access, Excel, Project Channel Marketing Management

Generating Business Requirements, Business Development


Marketing Engineer Canon BDS 2004 - 2017

Market research, branding and merchandising for office equipment, digital cameras, printers, photography supplies and accessories from Canon. Sales and merchandising support. Support and training of sales.

Sales Engineer Fry's Electronics, Sunnyvale 2001 - 2004

Sales of HDTV, Motherboards, memory modules, digital cameras, and software. Consulting to staff.

Product Marketing Manager Broadbase Software 2000 - 2001

Gathered information from customers, prospects, partners, business development, sales organization to define and document the objectives and feature sets for large scale JAVA based SaaS CRM package. Systems analysis. Trained, evaluated and managed engineering team members. Created collateral sales documents to evangelize the product and brand. Deployed SaaS CRM systems.

Produced technically oriented white papers as needed.

Managed small teams for installation and customization of CRM packages, Oracle and MSSQL database.

Acted as liaison to OEM partners, enterprise customers and service provider customers including BEA,

Oracle, Microsoft, Technical Support, Sales, Professional Services, and Engineering.

Managed local client accounts worth $27,000,000

Professor / Teacher Ohlone College 1998 - 2000

Taught Information Technology, Programming with Visual BASIC, Systems Analysis, Windows and LINUX Operating Systems, Introduction to the Internet, Digital Photography and developed new information technology courses. On department request, developed a class in Digital Photography.

Project Manager Computer Literacy 1997 - 1998

Project management for client projects and captive consulting for OEM projects for new product development.

Developed a reputation for helping engineering teams launch new product development.

Marketing Engineer Be Inc. 1996 - 1997


C: 941-***-**** My Website:

Qualified and defined the developer, end user and industrial customer base. Contributed to new product designs.

Supported applications developers of the BeOS and the BeBox computer.

Acted as liaison to build B2B alliances.

EDUCATION Bachelor of Science, Electronics Engineering

TECHNICAL EXPERTISE I use Microsoft Office Professional applications including Excel, Word, PowerPoint, Access, Project, Visio and Intuit QuickBooks. Experienced in assembling systems / networks with LINUX and MS Windows. Programming in 'C', Visual Basic. Operating Systems: Windows Professional / Server, LINUX.

Recent Classes: Energy Efficiency In Building Systems: Foothill College. Photovoltaic design, Energy Modeling, Building Automation, HVAC systems and audits, Lighting controls, Fenestration and Economics.

Solar Design, Estimation and Sales: Skyline College. Sizing, Cost estimation, Design and installation of

PV & solar thermal systems. Customer interview and service skills & marketing, NABCEP certificate.

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