Marketing Manager

R A V I

I N T E G R A T E Y D M A E R K E T M I N G C O A M M U N N I C A T E I O N S D I G I T A L E N G A G E M E N T A N A L Y T I C S P R O J E C T M A N A G E M E N T CHARLOTTE, N . C . 2 8 2 0 5

L O C A T I O N

G E ORGETOWN UNIVERSITY

E D U C A T I O N

MASTER OF I N T E GRATED MARKETING

COMMUNICATIONS

UNIVERSITY O F MARYLAND

B ACHELOR OF S C I E NCE I N

I N T E RNATIONAL BUSINESS

E n t h u s i a s t i c c ommunication p r o f e s s i o n a l s e e k i n g t h e o p p o r t u n i t y t o s p a r k p a s s i o n a n d d r i v e i n n o v a t i o n a t a t h r i v i n g o r g a n i z a t i o n . S i g n i f i c a n t, d e m o n s t r a b l e e x p e r t i s e u s i n g c u t t i n g - e d g e t e c h n o l o g y, s o p h i s t i c a t e d a n a l y t i c s, a n d s u p e r b s t o r y t e l l i n g t o e n g a g e d i v e r s e d e m o g r a p h i c s . R e a d y t o s u c c e e d i n a r o l e t h a t r e q u i r e s t e c h n i c a l c h o p s a n d c r e a t i v e f l a i r .

P R O F I L E

B RAND S T RATEGY

CONTENT C R E A T I ON

CONTENT MARKETING

COPYWRITING & P ROOFREADING

D I G I T A L S T RATEGY

I N T E GRATED MARKETING

KNOWLEDGE MANAGEMENT

S E GMENTATION & T ARGETING

S OCIAL MEDIA MANAGEMENT

S TORYTELLING

S EO / S EM

U S E R E X P E R I E NCE ( UX) D E S I GN

S K I L L S

E NGLISH

F R E NCH

I T A L I AN

L A N G U A G E S

F R E E L ANCER.D I G I T A L MARKETING A T

S K Y V I EW. D E C 2 0 1 6 - 2 0 1 8

G e n e r a t e a w a r e n e s s a n d e n g a g e m e n t w i t h c o n t e n t m a r k e t i n g o n w e b s i t e, e m a i l, mobile, s o c i a l m e d i a, a n d p a i d s e a r c h . C r e a t e a L o y a l t y p r o g r a m t o i mprove c u s t omer r e t e n t i o n a n d p r o v i d e i n c e n t i v e s f o r c u s t omers t o b u y .

A n a l y z e d a t a t o i mprove m e s s a g i n g . O p t i m i z e S EO a n d UX.

P a r t n e r w i t h e x t e r n a l a g e n c i e s f o r a n i n t e g r a t e d m a r k e t i n g c ommunication e x p e r i e n c e .

E X P E R I E N C E

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R A V I

I N T E G R A T E Y D M A E R K E T M I N G C O A M M U N N I C A T E I O N S D I G I T A L E N G A G E M E N T A N A L Y T I C S P R O J E C T M A N A G E M E N T CHARLOTTE, N . C . 2 8 2 0 5

L O C A T I O N

ADOBE PHOTOSHOP

ADOBE CONTRIBUTE CMS

B RAINSHARK

CANVA

GOOGLE ANALYTICS

GOOGLE ADWORDS

HOOTSUITE

MAILCHIMP

MS C RM

MS OFFICE S U I T E

S HAREPOINT CMS

RAWSHORTS

S QUARESPACE

S URVEY MONKEY

WORDPRESS

T E C H N I C A L S K I L L S

P ROJECT MANAGEMENT I N S T I T U T E

2 0 1 1 - 2 0 1 7

C E R T I F I C A T I O N S

P ROJECT MANAGEMENT

P ROFESSIONAL ( PMP)

G EORGETOWN UNIVERSITY, 2 0 1 3

P ROGRAM MANAGEMENT

C E R T I F I CATION

MARKETING S T R A T E G I S T . AARP. 2 0 1 1 - 2 0 1 5 Created c ontent t h a t encouraged employees t o

c o l l a borate more w i t h i n a s i l oed o r g a n i z a t i on. Managed a department budget t o t a l i n g $2

Million.

Managed c ommunication p r o j e c t s a nd s e r v ed a s a p r i mary l i a i s on between v endors a nd i n t e r n a l g r oups t o ensuring c l a r i t y o f g o a l s a nd quality a nd a dherence t o deadlines a nd r e g u l a t i ons. T r a n s l a t ed c r e a t i v e v i s i on i n t o a c t i onable delivery p l a n s, a nd a l i g ned operational

r equirements w i t h t e c hnical c a p a b i l i t i e s . MARKETING COORDINATOR. AARP. 2 0 0 6 -

2 0 1 1

Enhanced a l i g nment w i t h b r a nd s t r a t e g y b y l e a d i n g t he r edesign o f t he website a nd o t her b r a nd a s s e t s .

Developed s o c i a l media s t r a t e g y a nd g r ew a udience a nd engagement on F a c ebook, Twitter, L i nkedIn, Youtube a nd I n s t a g r am.

Grew b r a nd i mage b y e f f i c i ently t r a n s l a t i n g b r a nd messaging f o r c r e a t i v e b r i e f s a nd RFP/RFI, a nd managing v endor s e l e c t i on.

I n c r e a s ed o v e r a l l web t r a f f i c a nd r a nking w i t h SEO a nd UX.

F OUNDER. H E LM MAGAZINE . 2 0 0 2 - 2 0 1 0

Created a nd g r ew a n i c he l i f e s t y l e magazine. E s t a b l i s hed s t r a t e g i c a l l i a n c e s a nd p a r t nerships w i t h major c ompanies s u c h a s E t h i opian A i r l i nes, Sheraton Hotel, Western Union.

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