Elina Higley
*****.******@*****.*** *** **th Street, Hermosa Beach, CA 801-***-****
Professional Summary
Talented executive business sales manager with 22 years at Kroger. Proven, in manipulating mix to drive results. Experienced in multiple facets: manufacturing, retail sales & supply chain.
Education
2008 Master of Science - Business Administration (MBA)
University of Phoenix
2006 Bachelor of Science - Information Technology (BSIT)
University of Phoenix
2008 Six Sigma - Green Belt Certification (SSGBC)
Kroger Manufacturing – Layton Dairy
Business Experience
Kroger F4L (California/Chicago), Ralph’s, Ruler, Roundy’s & Mariano’s Divisions
Regional Corporate Brand Sales Manager 2016- 2018
Execute marketing plans and identify incremental sales opportunities. Exceed financial budgets. Market area: California, Illinois, Indiana, Minnesota.
In 2017, achieved 100% of $18M manufacturing EBITDA budget.
In 2017, created incremental sales plans resulting in $1.3M in MFG profit.
In 2017, embraced short term responsibility for Atlanta, Nashville and Delta divisions.
oIntroduced display program, resulted in $500K in sales and $144K in profit.
Kroger F4L, Jay C and C-Store Divisions
Regional Corporate Brand Sales Manager 2013- 2016
Kroger Mountain Region [Houston, Dallas, Dillon’s, Smith’s, King Sooper’s, & Fry’s]
Regional Corporate Brand Sales Manager 2011 – 2013
Market area: Texas, Kansas, Missouri, Utah, Wyoming, Nevada, New Mexico, Colorado, and Arizona.
Kroger Layton Dairy-Smith’s
Division Corporate Brand Sales Manager 2006 – 2010
Kroger Smith’s
Various Positions 1994 – 2006
Pricing Analyst, Procurement Buyer, Advertising Coordinator, District Management Team
Technical Skills
oMicrosoft Office: Excel, PowerPoint, Word, and Outlook
oBusiness Objects and Essbase (excel add-on) for analytical reporting
oAnalyzing Nielsen data and 84:51
What Are People Saying?