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Creative director

Location:
Cumming, Georgia, United States
Posted:
April 17, 2018

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Resume:

Shannon Gomez

303-***-**** // ac45yi@r.postjobfree.com // SHANNONGOMEZ.COM

A skilled creative leader with over 20 years of design, branding and print and digital experience, Shannon connects the dots between client goals, strategy and design. Her work creates a visual language that represents client values and speaks to their audience. She brings bright, bold ideas, and an eye for detail. Shannon is an excellent listener, superb communicator, and enthusiastic team lead for accounts including BB&T, BancorpSouth, Huntington Bank, U.S. Bank and Wells Fargo.

AREAS OF EXPERTISE

BRANDING & IDENTITY // DIGITAL MARKETING CAMPAIGNS // DISPLAY ADVERTISING // EMAIL MARKETING // CONTENT MARKETING // ADOBE CLOUD // MICROSOFT OFFICE // // CONVERSATIONAL SPANISH // CREATIVE DIRECTION // DESIGN // VIDEO // SCALABLE & RESPONSIVE E-MAIL

EXPERIENCE

CREATIVE DIRECTOR // HARLAND CLARKE DIGITAL // ATLANTA, GA // DECEMBER 2013–PRESENT

Create digital brand story. Collaborate with marketing team ensuring integrated communications across print and digital. Holistic approach to content & design for client projects, internal promotions, products and solutions. Lead, inspire and mentor creative and coding teams. Develop and nurture large client relationships. Oversee creation of presentations and proposals. Edit, review and approve all client facing creative.

Transformed production process for SubscriberMail Studio; 650+ templates delivered/year

Directed design & HTML production for custom email templates and campaigns

Created identity for new division; managed brand launch + ongoing standards

Produced BB&T Bank on Your Success Program: Video, Promotions, Print

Accurate scope, time estimate & cost for content and digital projects 60K +

Strategy and creative direction for major accounts like U.S. Bank

Curated content for BancorpSouth website, email campaigns & article library

Drive campaign strategy and creative for Huntington Bank email engagement program

Six 2018 AVA Digital Awards (1 Platinum, 3 Gold, 2 Honorable Mention)

MANAGER CONTENT & LEARNING SERVICES // SUBSCRIBERMAIL // LISLE, IL // JULY 2011–DEC 2013

Led content development & digital design teams. Creative and technical direction. Curated email marketing content library. Directed designers, writers and programmers. Rebuilt consumer education program on dotCMS content management platform. Coordinated move and upgrade of online university supporting 20,000 users and over $700k in revenue. Promoted to Creative Director.

EDUCATIONAL SERVICES MANAGER // HARLAND CLARKE // BOULDER CITY, NV // APRIL, 2007–JULY 2011

Directed business unit: Creative, systems administration, client support and billing. Web design and web site management. Content development and course production. Wrote client communications. Strategic direction and budget for learning products worth $1.7M annually. Promoted to Manager of Content & Learning Services.

MANAGER CONTENT & DESIGN // JOHN H. HARLAND // BOULDER CITY, NV // MAY 2006–APRIL 2007

Creative and technical oversight for online products, solutions and websites. Spearhead internal and external creative teams. Brand management and marketing coordination, press releases and all client communications. Promoted to manager Educational Services.

CONTENT DEVELOPMENT SUPERVISOR // JOHN H. HARLAND // BOULDER CITY, NV // DEC 2005–MAY 2006

Managed the work of web designers and programmers for online education group. Responsible for the creative design, art direction, production and completion of all courses for Online University. Custom projects to meet client objectives.

SENIOR DESIGNER // LIBERTY CO // BOULDER CITY, NV // MAY 2005–DECEMBER 2005

Print and digital advertising, marketing and trade show materials for financial institution clients. Cultivated client relationships, graphic and web design, print production. Juggled projects and tight deadlines. Promoted to Manager of Content & Design.

ART MANAGER // SIMILASAN USA // HIGHLANDS RANCH, CO // AUGUST 2003–AUGUST 2004

Designed advertising, trade show booth graphics, sales materials & packaging, web site design and production. Managed freelancers and vendors. Coordinated media schedule & Ad placement for national publications including Parents, Parenting and American Baby.

ART DIRECTOR/OWNER // THE DRAGONFLY STUDIO // DENVER, CO // JANUARY 1993 APRIL 2005.

Art Direction, graphic & web design, photography and illustration. Worked directly with clients to assess needs, present concepts and manage accounts. Logo & Identity a specialty. Created marketing materials, advertising and web site design. Clients included Camp Southwoods,

U.S. West and the Susan G.Komen Foundation. Work featured in Advertising Age.

EDUCATION

Integrated Marketing Communications Masters program // University of Colorado at Boulder

Bachelor of Science in Advanced Technical Studies // Southern Illinois University

Associate of Applied Science in Commercial Graphics-Design // Southern Illinois University

AFFILIATIONS / CERTIFICATIONS

AIGA Member

Wells Fargo Brand Certified

LANGUAGES

Spanish – Conversational



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