JESSICA ROBINSON
TURNING WORDS + IDEAS + FEELINGS
INTO
STRATEGY AND IMPACTFUL CONTENT
CONNECT
ac45nz@r.postjobfree.com
www.robinsonjessica.com/
EXPERIENCE
Zac Brown’s Southern Ground
Digital Content Manage r (June 2017 - March 2018)
● Responsible for digital content taxonomy, strategy and execution for 11 brands
● Spearhead content strategy and infrastructure for the Official Zac Brown Band Mobile App; Lead marketing for app launch, securing more than 1 million in-app impressions in the first weekend
● Artist management/development Zac Brown Band, Sir Rosevelt and Mark O’Connor Band; Liaise with key partners to architect marketing initiatives for touring, album releases, commerce, licensing, branded entertainment, philanthropy and more
● Identify digital influencers, and establish key relationships that convert into meaningful coverage
Social Media Strategist ( January 2016 - May 2017)
● Lead team members and partner agencies to manage an 11-brand digital portfolio across the music, food/beverage, lifestyle and nonprofit spaces, launching and growing social communities for five of those brands from the ground up
● Create editorial content strategy for social media, web, blog and email; Curate and segment editorial content to increase engagement and channel/list growth
● Oversee digital asset development from concept to execution; Collaborate across communications, design and film teams to identify and fulfill content opportunities
Green Olive Media
Account Coordinator (S eptember 2014 - November 2015)
● Develop quarterly programming and communications initiatives; Compose and distribute PR collateral including press releases and media kits
● Produce and maintain targeted press lists; Maintain a master list of editorial calendars and identify unique client story opportunities
● Seek out strategic partnerships and collaborations; Cultivate relationships with relevant local, regional and national writers/editors
● Plan, execute and concierge client events including openings, festivals, media mixers and dinners
SKILLS
Strong writer/editor:
AP and Chicago styles
Email marketing:
Emma and MailChimp
Google Analytics
Knowledgeable in SEM
Photoshop + InDesign
ACCOMPLISHMENTS
#WhoIsSirRosevelt campaign
for Sir Rosevelt’s first music
video premiere covered by
Rolling Stone (2016)
Digital marketing credits in
Zac Brown Band’s
GRAMMY-nominated album,
Welcome Home (2 017)
Digital marketing credits in
Sir Rosevelt’s debut
self-titled album (2017)
EDUCATION
Kennesaw State University
B.S. Communications
INVOLVEMENT
Dream Differently Project
(2017)
PRSSA (2013-2014)
President and Co-Founder:
Progressive Earth Alliance at
Kennesaw (2009-2012)
INTERNSHIPS
Green Olive Media:
January-August 2014
Denmark {the agency}:
February-August 2011
Bird Kitchen + Cocktails
Freelance Marketing Consultant (A ugust 2015- December 2016)
● Establish presence on key digital properties including website, Facebook, Twitter, Instagram, Google+
● Oversee day to day social media management; Coordinate content capture with on-site staff; Establish community management best practices and protocol
● Produce and maintain targeted press lists; Maintain a master list of editorial calendars and identify unique client story opportunities
● Seek out strategic partnerships and collaborations
● Plan and advise on key events including the grand opening, community markets and pop-ups, media mixers and collaborative dinners