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Social Media Digital Marketing

Location:
Atlanta, GA
Posted:
April 16, 2018

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Resume:

JESSICA ROBINSON

TURNING WORDS + IDEAS + FEELINGS

INTO

STRATEGY AND IMPACTFUL CONTENT

CONNECT

404-***-****

ac45nz@r.postjobfree.com

www.robinsonjessica.com/

EXPERIENCE

Zac Brown’s Southern Ground

Digital Content Manage r (June 2017 - March 2018)

● Responsible for digital content taxonomy, strategy and execution for 11 brands

● Spearhead content strategy and infrastructure for the Official Zac Brown Band Mobile App; Lead marketing for app launch, securing more than 1 million in-app impressions in the first weekend

● Artist management/development Zac Brown Band, Sir Rosevelt and Mark O’Connor Band; Liaise with key partners to architect marketing initiatives for touring, album releases, commerce, licensing, branded entertainment, philanthropy and more

● Identify digital influencers, and establish key relationships that convert into meaningful coverage

Social Media Strategist ( January 2016 - May 2017)

● Lead team members and partner agencies to manage an 11-brand digital portfolio across the music, food/beverage, lifestyle and nonprofit spaces, launching and growing social communities for five of those brands from the ground up

● Create editorial content strategy for social media, web, blog and email; Curate and segment editorial content to increase engagement and channel/list growth

● Oversee digital asset development from concept to execution; Collaborate across communications, design and film teams to identify and fulfill content opportunities

Green Olive Media

Account Coordinator (S eptember 2014 - November 2015)

● Develop quarterly programming and communications initiatives; Compose and distribute PR collateral including press releases and media kits

● Produce and maintain targeted press lists; Maintain a master list of editorial calendars and identify unique client story opportunities

● Seek out strategic partnerships and collaborations; Cultivate relationships with relevant local, regional and national writers/editors

● Plan, execute and concierge client events including openings, festivals, media mixers and dinners

SKILLS

Strong writer/editor:

AP and Chicago styles

Email marketing:

Emma and MailChimp

Google Analytics

Knowledgeable in SEM

Photoshop + InDesign

ACCOMPLISHMENTS

#WhoIsSirRosevelt campaign

for Sir Rosevelt’s first music

video premiere covered by

Rolling Stone (2016)

Digital marketing credits in

Zac Brown Band’s

GRAMMY-nominated album,

Welcome Home (2 017)

Digital marketing credits in

Sir Rosevelt’s debut

self-titled album (2017)

EDUCATION

Kennesaw State University

B.S. Communications

INVOLVEMENT

Dream Differently Project

(2017)

PRSSA (2013-2014)

President and Co-Founder:

Progressive Earth Alliance at

Kennesaw (2009-2012)

INTERNSHIPS

Green Olive Media:

January-August 2014

Denmark {the agency}:

February-August 2011

Bird Kitchen + Cocktails

Freelance Marketing Consultant (A ugust 2015- December 2016)

● Establish presence on key digital properties including website, Facebook, Twitter, Instagram, Google+

● Oversee day to day social media management; Coordinate content capture with on-site staff; Establish community management best practices and protocol

● Produce and maintain targeted press lists; Maintain a master list of editorial calendars and identify unique client story opportunities

● Seek out strategic partnerships and collaborations

● Plan and advise on key events including the grand opening, community markets and pop-ups, media mixers and collaborative dinners



Contact this candidate