Marketing Manager

KATY WISE GREER

p. 770-***-**** e. ******@*****.***

EDUCATION

Georgia College & State University / Milledgeville, Ga. Bachelor of Arts in Mass Communications: Public Relations and Telecommunications Minor: English

PROFESSIONAL EXPERIENCE

Acuity Brands / North American lighting technology leader in Conyers, Ga. Senior Brand Marketing Manager

Responsible for the brand strategy and all brand marketing activities for Acuity Brands and its portfolio of 25 brands to build awareness, equity and engagement.

• Oversee the strategic branding shift from traditional manufacturing brand to forward-thinking technology brand

• Create and manage annual brand plans in alignment with corporate vision

• Act as the steward for all brands – overseeing, building and executing the brand architecture, promises, definitions, positioning, personality, high-level messaging and expression systems – such as the recently launched Atrius IoT brand and reinvigorated Indy and Aculux lighting brands

• Serve as the brand concierge, developing brand standards and guidelines, and ensuring adherence across the organization

• Monitor, gather and analyze customer and channel data for brand insights

• Drive the creation of corporate-level branded content and digital campaigns, garnering more than 25 million impressions in 2017

Marketing Solutions Manager Lead

Led a team of three managers responsible for strategizing, driving and executing cross-matrix marketing initiatives to support the portfolio for Acuity Controls and its 12 sub-brands.

• Drove Acuity Controls brand strategy and consistency of messaging across product and vertical marketing efforts in the form of digital, collateral, packaging, merchandising, presentations, etc.

• Served as a key member of the Acuity Brands brand steering committee to determine go-forward brand strategy and architecture

• Translated technical features to messaging and demand generation tactics appropriate for the target audiences and personas through product and solutions launches and sustaining campaigns

• Developed annual marketing communications strategy, plans, metrics and resource allocations

• Produced and managed a product marketing budget of more than $600,000 Customer Marketing Manager

Charged with the creation and execution of highly effective marketing initiatives, and ensuring the brand positioning is compelling, consistent and aligned with Acuity and Corporate Accounts sales strategy.

• Researched and delivered marketing messaging segmented by the retail, property management, healthcare and industrial verticals to drive sales

• Ideated, drafted and coordinated the production of audience-specific collateral and executive presentations to support the Corporate Accounts sales force

• Facilitated the communication and follow-up of sales leads through the establishment of an email marketing strategy

• Responsible for planning and executing corporate events, including tradeshows and customer events Spring 2008

Summer 2016 - Present

Fall 2014 - Summer 2016

Spring 2013 - Fall 2014

QUALIFICATIONS PROFILE

An insightful, creativity-fueled and well-rounded brand strategy, marketing and communications professional with nine years of experience ideating and executing effective branding, marketing and corporate communications programs / Specialization in technology and B2B marketing / Keen attention to detail and exceptional organizational skills / Excellent resource management, problem- solving and decision-making abilities / Valuable combination of leadership, creative and analytical skills that meld the inspired with the pragmatic to produce award-winning results Hexagon AB / Global provider of information technology and enterprise solutions in Atlanta, Ga. Brand and Marketing Communications Manager

Managed two communications specialists and oversaw all internal and external communications activities to increase brand visibility and acceptance as part of a corporate, in-house agency.

• Drove the development of high-level internal and external marketing and corporate communications for the Hexagon parent brand, in addition to the creation of brand strategies to support overarching global marketing initiatives

• Crafted audience-appropriate messaging and ensured adherence across Hexagon and its portfolio of 50-plus brands

• Created and executed quality marketing communications deliverables including web, social media and blog content, and other promotional materials such as videos, brochures and presentations Brand and Marketing Communications Coordinator

Oversaw the development of high-level internal and external marketing communications for parent company and the creation of brand communications strategies.

• Developed audience-appropriate messaging and ensured adherence across Hexagon and its brands

• Managed the Internal Communications Specialist and oversaw all internal communications activities

• Served as Editor-in-Chief of Hexagon's Together Magazine distributed to more than 13,000 employees including planning editorial focus, drafting and editing articles and managing translation and distribution

• Charged with content generation for Hexagon’s international conference, such as keynote videos, promotional emails, microsite content, event-specific collateral, signage and on-site pieces Intergraph Corporation / Enterprise engineering and geospatial software leader in Atlanta, Ga. Corporate Communications Specialist

Executed, tracked and reported day-to-day public relations programs and initiatives of the Corporate Communications department.

• Created materials including media releases, CEO correspondence and feature articles Corporate Communications Intern

Developed and maintained media and analyst databases, and oversaw media monitoring. The Georgia Transplant Foundation / Not-for-profit organization in Atlanta, Ga. Public Relations Intern

Aided the Director of Public Relations and Marketing in the execution of public relations, marketing and communications campaigns to meet fundraising and awareness goals. SKILLS

Lean & Agile Marketing Methodologies • Associated Press Style • Proofreading & Copy Editing • Microsoft Office Suite • Workfront Marketing • InMotion Project Management • HubSpot • Qualtrics Surveys InDesign • QuarkXPress • WordPress • Vocus Public Relations Software • Cision Public Relations Software VOLUNTEERING

Rockdale Young Professional Leaders / Professional development group in Conyers, Ga. Public Relations Chair

Rockdale Emergency Relief / Food pantry and community assistance non-profit in Conyers, Ga. Board Member

References and portfolio site provided upon request. Fall 2010 - Spring 2013

Summer 2008 - Fall 2010

Summer 2008

Spring 2008

KATY WISE GREER

p. 770-***-**** e. ******@*****.***

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